Caley Fretz is the Co-Founder and Editor-In-Chief of Escape Collective, a member-funded independent cycling media company. As Caley says in his LinkedIn bio, he's “used everything learned over a decade in journalism to build a more sustainable media company”. And that’s what we discuss in this episode - whether his experiences in the cycling space translate over to what current operations and the future of media look like in the trail running world.

If you’re interested in the business of sports and have enjoyed our conversations on these topics in the past, you’ll enjoy this one too.

Timestamps:

• (0:58) - Escape Collective backstory, Caley's sports journalism background
• (10:05) - explaining how we got to the current state of endurance sports media
• (23:38) - pros and cons of owned versus rented media channels
• (33:03) - pros and cons of alignment with fans versus versus partners, advertisers
• (39:11) - what happens next for the middle of the media market
• (43:03) - replicating parts of the Athletic business model
• (53:38) - future of endurance sports media, possible business models

Sponsors:

• Naak - use code SINGLETRACK15 at checkout on their website (https://www.naak.com/) to get 15% off your purchase.
• Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/) to get 20% off your next order.
• deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLETRACK20) to get 20% off your next order.

Links:

• Follow Caley on LinkedIn
• Email Caley (editor@escapecollective.com)
• Escape Collective
• Escape Collective Transparency Report
• Ketone Study
• Follow Singletrack on Instagram, Strava, Youtube

Support the Show.

This episode is dedicated to my crew: Julia Campanelli, Sherman, Ned Melanson, Jeremiah Mullane, Joey Campanelli, Caleb Olson, Morgan Olson, and Scott Hickenlooper. Without you all, this wouldn't have been possible. I'm forever grateful. - Finn



Timestamps:

• 02:02 - The Physical and Mental Challenges of a 200-Mile Race
• 09:06 - The Importance of Crew Support and Nutrition
• 23:29 - Overcoming Isolation and Low Moments in the Race
• 33:42 - Strategic Use of Live Tracker and Pacers
• 41:31 - Celebrating Checkpoints Instead of Fixating on the Finish Line
• 52:31 - The Evolving Competitiveness of 200-Mile Races
• 57:00 - Streamlined and Minimalist Gear Choices in the Future
• 01:26:35 - The Promising Future of The Cocodona 250

Sponsors:

• Naak - use code SINGLETRACK15 at checkout on their website (https://www.naak.com/) to get 15% off your purchase.
• Gorewear - use code Singletrack30 at checkout on their website (https://www.gorewear.com/us/en-us/home) to get 30% off your next order.
• Brooks Running - check out their High Point clothing collection and new and improved Cascadia 17 shoe at this link (https://www.brooksrunning.com/singletrack).
• deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLETRACK20) to get 20% off your next order.

Links:

• Follow Brett on Instagram, Strava, Youtube
• Follow Singletrack on Instagram, Strava, Youtube

Support the Show.

Ansel Dickey joins the show to talk about his experience making “Walmsley”, what it was like getting to know and work with Jim, what it’s like working as a creative in the endurance sports industry, and his role as a Race Director for Vermont Overland.


Sponsors:

• Naak - use code SINGLETRACK15 at checkout on their website (https://www.naak.com/) to get 15% off your purchase.
• Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/) to get 20% off your next order.
• deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLETRACK20) to get 20% off your next order.

Links:

• Follow Ansel on Instagram, LinkedIn
• Overland Studio, Overland Races
• Walmsley Film
• Follow Finn on Instagram, Strava, Twitter, Youtube, and Patreon

Support the Show.