Welcome to Sipping Success, your ultimate podcast for wine, spirits and alcohol. In this episode, we dive into the world of beverages, featuring Todd Baldwin, co-founder of Crafted, who shares insights into his journey and the impact of Crafted on the CPG industry.

• 1:00 Min - Todd Baldwin's Background and the Founding of Crafted: Todd shares his journey from Greensboro, North Carolina, to co-founding Crafted after recognizing the need for better food and culture representation through live-streaming cooking content.
• 4:00 Min - Transition from Live-Streaming Cooking Content to Short-Form Video Marketing: Crafted's initial focus was on live-streaming cooking shows. However, they pivoted to short-form video marketing on platforms like TikTok, which proved more effective in driving brand engagement and sales.
• 11:00 Min - Recent Advancements in Attribution and Hyper-Targeted Marketing: Todd explains the new features in Crafted's platform, such as improved attribution tools and hyper-targeted marketing capabilities, which help brands track the effectiveness of their campaigns and optimize their marketing strategies.
• 15:00 Min - Partnerships and Collaborations Driving Crafted's Success: Crafted has formed strategic partnerships with marketing agencies and other businesses to enhance their service offerings, particularly in influencer marketing and content distribution.

Todd Baldwin provides an inspiring look into the evolution of Crafted and how the company helps brands leverage short-form video content to drive retail sales. His journey emphasizes the importance of adaptability and customer-focused innovation in achieving business success.

https://www.linkedin.com/company/mushroom-media-marketing/

https://www.mushroommedia.io/

http://www.usecrafted.com

https://www.linkedin.com/in/todd-baldwin-113685117/