• Slip Slop Shame: The undoing of Australia’s longest running ad campaign

  • Nov 1 2023
  • Length: 24 mins
  • Podcast

Slip Slop Shame: The undoing of Australia’s longest running ad campaign  By  cover art

Slip Slop Shame: The undoing of Australia’s longest running ad campaign

  • Summary

  • Summary:Sam and Dean discuss the long-lasting and memorable Australian ad campaign, Cancer Councils “Slip Slop Slap.” They analyse the recent update to the campaign, which added two more actions, “Seek” and “Slide,” and discuss how it has affected the effectiveness of the original message. Emphasising the power of the rule of threes in branding, marketing,...
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