• The Case for Direct Primary Care for Health Care (Bonus EP26)
    Sep 25 2024

    The best social sharing snippet from this interview... "let me put one myth aside real quick, and that is to receive health care. You do not have to have health insurance."

    In this episode, I sit down with Harlon Pickett, health care consultant, to discuss alternatives to traditional health insurance for freelancers and small business owners. He shares options like direct primary care, medical cost-sharing, and why you don’t need traditional health insurance to get great care. If you’re ready to rethink your health care strategy, this episode is packed with valuable insights.


    👉 Visit this episode's blog post here


    🗞️ Newsletter - Digital Marketing Takeaway


    🤝 Trusted resources for small business owners...

    [1] Get started with this FREE workbook... Website Marketing Starter Kit.

    [2] Get an instant SEO strategy with my Smart SEO Planner.

    [3] ​​​​Build a Website Marketing System that lasts. Find out how.

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    48 mins
  • SEO Strategy Example (EP29)
    Sep 24 2024

    In this episode, I share a real-world SEO strategy that any small business can implement. Forget the fluff—this is a simple, actionable plan to drive traffic and convert visitors into clients. We’ll dive into three essential pillars: describe, distribute, and decide. By the end, you’ll have a framework to create content that saves you time, attracts your ideal audience, and grows your business.


    👉 Visit this episode's blog post here


    🎙️ Leave a review if you love the show to help other small business owners hear about the show.


    🗞️ Newsletter - Digital Marketing Takeaway


    🤝 Trusted Resources for Small Business Owners

    [1] Grab my FREE workbook Website Marketing Starter Kit.

    [2] Get an instant SEO strategy with my Smart SEO Planner.

    [3] ​​Build a Website Marketing System that lasts. Find out how.

    Show more Show less
    12 mins
  • The Art of Successful Marketing with Billy Broas (Bonus EP25)
    Sep 18 2024

    The best social sharing snippet from this interview... "Well it [marketing] certainly changed a lot. I first thought it was hype and deception and used car salesmen, infomercials, things like that, shouting on social media. But after I really dug into it, I realized that it was really just helping people get what they already want. And when I started looking at it that way, it really changed my perspective on it. And it made it something that I actually, I never thought I would, but I actually enjoyed doing."

    In this episode, I chat with Billy Broas, author of Simple Marketing for Smart People. We discuss the common mistakes business owners make in marketing and how to focus on high-leverage activities, like developing a strong core message. You will want to tune in to hear Billy's perspective on how an argument-based approach to content marketing can transform your strategy.

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    15 mins
  • 5 Ways to Uncover Competitor Keywords (3 Typical, 1 Not So Typical and 1 Fun Way) (EP28)
    Sep 17 2024

    In this episode of The Small Business Sweet Spot, I share 5 ways to uncover your competitors' keywords for SEO. 3 typical ways, 1 not so typical way and 1 fun way.


    👉 Visit this episode's blog post here


    🎙️ Leave a review if you love the show to help other small business owners hear about the show.


    🗞️ Newsletter - Digital Marketing Takeaway


    🤝 Trusted Resources for Small Business Owners

    [1] Grab my FREE workbook Website Marketing Starter Kit.

    [2] Get an instant SEO strategy with my Smart SEO Planner.

    [3] ​​Build a Website Marketing System that lasts. Find out how.

    Show more Show less
    5 mins
  • Why Copy and Paste Isn't Repurposing Content (Bonus EP24)
    Sep 11 2024

    The best social sharing snippet from this interview... "...even your homepage and your about page are all like really great sources to repurpose."

    In this episode, I sat down with Emily Aborn, content copywriter and repurposing queen, to talk about how to maximize your content’s impact without constantly creating new stuff. Emily shares her process for repurposing podcasts, blogs, and more to reach a wider audience in a smarter way.


    👉 Visit this episode's ⁠blog post here⁠


    🎙️ Leave a review if you love the show to help other small business owners hear about the show.


    🗞️ ⁠Newsletter⁠ - Digital Marketing Takeaway


    🤝 Trusted resources for small business owners...

    [1] Get started with this FREE workbook... ⁠Website Marketing Starter Kit⁠.

    [2] Get an instant SEO strategy with my ⁠Smart SEO Planner⁠.

    [3] ​​​​Build a Website Marketing System that lasts. ⁠Find out how.⁠

    Show more Show less
    27 mins
  • How to SEO Your Website (EP27)
    Sep 10 2024

    In this episode of Small Business Sweet Spot, I’m diving into SEOing your website—a topic that often feels overwhelming. So overwhelming that it often paralyzes business owners into no action all. I used to think SEO was a secret only experts knew, but I was mistaken. I’ll share with you the key steps to make SEO more doable. If you’ve ever been confused by SEO or wondered how to make it work for your business, this episode is for you.


    👉 Visit this episode's blog post here


    🎙️ Leave a review if you love the show to help other small business owners hear about the show.


    🗞️ Newsletter - Digital Marketing Takeaway


    🤝 Trusted Resources for Small Business Owners

    [1] Grab my FREE workbook Website Marketing Starter Kit.

    [2] Get an instant SEO strategy with my Smart SEO Planner.

    [3] ​​Build a Website Marketing System that lasts. Find out how.

    Show more Show less
    12 mins
  • How to Move from Busy Business Owner to Profitable Entrepreneur (Bonus EP23)
    Sep 4 2024

    The best social sharing snippet from this interview... "I think the tactics without the mindset, you're going to fail. And if you have the mindset without the tactics, you're going to fail. You need all of it."

    In this episode, I interview Sarah Young, agency owner and mentor for female entrepreneurs. She shares her concept of aligned action, discussing how to take control of your business and life by letting go of what's not working, and focusing on small, consistent steps towards your goals. Sarah stresses the importance of taking radical responsibility for changes, pruning non-aligned activities, and setting unreasonable goals to reduce overwhelm and foster growth. She emphasizes the integration of holistic approaches that consider business, money, life, and health altogether, and offers practical steps for goal setting and implementation.


    👉 Visit this episode's ⁠blog post here⁠


    🎙️ Leave a review if you love the show to help other small business owners hear about the show.


    🗞️ ⁠Newsletter⁠ - Digital Marketing Takeaway


    🤝 Trusted resources for small business owners...

    [1] Get started with this FREE workbook... ⁠Website Marketing Starter Kit⁠.

    [2] Get an instant SEO strategy with my ⁠Smart SEO Planner⁠.

    [3] ​​​​Build a Website Marketing System that lasts. ⁠Find out how.⁠

    Show more Show less
    24 mins
  • 11 Areas to Optimize On a Web Page for Higher Google Rankings (EP26)
    Sep 3 2024

    In this episode of 'The Sweet Spot,' I cover 11 key areas for on-page SEO optimization that can help your website rank higher on Google.


    👉 Visit this episode's blog post here


    🎙️ Leave a review if you love the show to help other small business owners hear about the show.


    🗞️ Newsletter - Digital Marketing Takeaway


    🤝 Trusted Resources for Small Business Owners

    [1] Grab my FREE workbook *Website Marketing Starter Kit.*

    [2] Get an instant SEO strategy with my Smart SEO Planner.

    [3] Build a Website Marketing System that lasts. Find out how.

    Show more Show less
    16 mins