This episode serves as both the centerpiece for the podcast while also being the final episode for this time. In this episode, I talk about the 7 things I wish churches know about media and technology, why it matters, and what should churches do in the future!

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Your church's "brand" is all about what your church believes, thinks, acts, and does. Although we as churches don't use the word "brand" and instead use words like "mission" and "vision," our churches have reputations in our community. That reputation often stems from what our members believe about the church and then how those members live out their daily lives.

To finish up our conversation around churches and branding, I break down how to take all the work we've done over the last 3 weeks and bring it into every aspect of our church's life.

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The terms a "branded house" and a "house of brands" are used by marketers to describe the type of strategy a company will use when they are wanting to grow their reach. What is a branded house and a house of brands? Here is a quick definition for each:

Branded House: A company that uses the same logo mark and brand name but adds in the department or service to the company name.

House of Brands: A company that owns many other companies but each company is it's own standalone brand and has it's own brand assets.

So what do these terms have to do with your small church? That's what this episode is all about.

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Although your church is plenty more than your logo, people from the outside instantly judge, categorized, and determine if they connect with your church just by your church's logo! So although the logo isn't the only thing that we need to worry about, it's an essential piece of our church's brand.

In this episode, we talk about the 3 truths of logos and then uncover 3 lies, all with the end goal of asking the question, "so should we stress about our church's logo so much?"

• https://www.zippia.com/advice/logo-statistics/
• https://designpowers.com/blog/why-a-good-logo-is-important-for-your-small-business
• https://medium.com/swlh/why-we-shouldnt-care-about-logos-f960cf74ef81
• https://mygospelcity.org
• https://granger.church

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Simply put, a brand is how a company visually and verbally presents itself to the world. A brand consists of logos, color pallets, verbiage, and mission statements all with the goal of telling people their "why" they exist, "how" they seek to fulfill their why, and "what" they will do to put feet to the vision. But branding isn't all about how a company presents itself, it also consists of how people view and perceive the company.

Whether you want to admit it or not, every church has a brand. Every church presents itself in such a way with a logo, a mission statement, services and ministry, and churches also have a reputation in the community.

Rather than being scared of the marketing term, "your church brand," churches need to think through and be prepared to create a brand for themselves in order to make sure that people know what they are about and have a great reputation in the community.

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I quite often hear that small churches have a hard time keeping up with media, technology, and ministry advancements because of limit time, resources, and staff. Hashtag.Church was founded on the idea of "creating top tier services for the small to medium church," but in recent years, the company has shifted their focus on created free resources and training for small churches.

In this episode of the Small Church Media Podcast, I sit down with Hashtag.Church's founder, Bobby King to hear all about the future of equipping and resourcing the small church.

Website: https://smallchurch.media/hashtagchurch

Instagram: https://www.instagram.com/hashtag.church/

TikTok: https://www.tiktok.com/@hashtag.church

Facebook: https://www.facebook.com/hashtagchurchcommunity

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Since 2010, Facebook Groups have grown in popularity because users are able to connect with people who have similar hobbies, ideas, thoughts, and connections. Since the early days, Facebook Group have grown to be one of the most powerful tools that businesses, brands, podcasts, and industries have utilized, leaving churches to believe that they can do the same! However, are Facebook Groups a wise use of time and resources for the small church, and if so, what can small churches do to make sure that they have effective groups? That's what this episode is all about!

HOW TO KEEP UP WITH ALL THINGS NEW REGARDING CHURCH MEDIA (GEARED FOR SMALL CHURCHES)

3 EASY SOCIAL MEDIA POSTS TO HELP YOUR SERMONS LAST THE WHOLE WEEK

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In order to be effective with your social media and digital marketing, you have to know what to expect! In this episode, I break down 5 social media trends for 2023, why it matters, and how your church can lean into these trends to make the most of your media in 2023! Plus, I'll give you 5 tips as you move into 2023 . . . and most have nothing to do with social media.

https://smallchurch.media/podcasting-for-churches/

https://explodingtopics.com/blog/social-media-trends

https://explodingtopics.com/blog/podcasting-trends

https://www.instagram.com/p/CnKkyp4hr7j/

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Email: hello@smallchurch.media Website: https://smallchurch.media Website: https://marchyde.com Instagram: https://instagram.com/tmarchyde