In this episode of the Small Town Roofer Podcast, Scott interviews Gavin Shenhav from Masterlyne Corporation. They delve into Gavin's journey in the roofing industry, highlighting his transition from construction sales to founding his own business. Gavin shares his unique approach to customer care and lead generation through door knocking. He discusses the structure of his team, which includes canvassers and sales representatives, and the importance of training and maintaining high standards for subcontracted crews. The conversation also touches on the benefits of using a CRM system to streamline operations and improve customer communication.

• Gavin's background in the roofing business
• Approach to customer care
• Process of generating leads through door knocking
• Insights into the roofing industry
• Journey from construction sales to starting his own business
• Canvassing and lead generation approach
• Transitioning leads to sales representatives
• Discussion about door knocking and its effectiveness
• Lead generation methods and challenges

Website: Masterlyne Corporation

In this episode of the Small Town Roofer podcast, host Scott Tebay interviews Joel Patzke, owner of True Work Roofing in Houston, Texas. Joel shares his journey from the restaurant industry to roofing, emphasizing the importance of customer service and ethical business practices. He discusses the unique challenges of the Houston market, including fierce competition and the need for innovative marketing strategies. Joel highlights his company's focus on community engagement, quality workmanship, and using technology to enhance customer experience. The conversation also covers the ethical and practical challenges of roofing in extreme weather, stressing the importance of crew safety and long-term relationships.

Show Highlights:

• Building a strong presence in local neighborhoods
• Challenges of building a reliable team and reducing turnover
• Emphasis on customer experience, communication, cleanliness, and quality work
• Use of technology to enhance customer experience and streamline operations
• Satisfaction derived from providing quality service in the home service industry
• Importance of honesty, accountability, and customer-centric values
• Challenges of roofing in extreme weather conditions, particularly the intense heat in Texas and Arizona
• Ethical considerations of delaying roofing projects due to extreme weather
• Use of contract labor and the importance of building long-term relationships with the crew
• Shared commitment to improving the roofing industry and supporting others in the industry

Links and Resources:

• Trueworks Roofing
• LinkedIn Profile of Joel Patzke

In this episode of the Small Town Rural Podcast, host Scott and Johna Charles, Director of Marketing at Rain Stoppers Roofing and co-founder of Orbit Media, discuss a new, simplified quote presentation system. They explain how the new template includes essential details like roof system options, color choices, pricing, and warranty information, making it easier for customers to understand and decide. Additionally, Johna talks about a new website page designed to help customers visualize different roof colors through a gallery of real-life examples. The episode emphasizes the importance of enhancing customer experience and improving online presence.

• New quote presentation system
• Simplified template for presenting quotes to customers
• Importance of simplifying the quoting process
• Positive feedback from customers on the new system
• Tailored quoting templates for different types of customers
• New website page to help customers visualize different roof colors
• Functionality of the website page
• Importance of providing visual tools for customers
• Value of the new system for the company's website
• Encouragement to consider implementing a similar format with other quoting software

• Rain Stoppers Roofing