Smarter Podcasting: Making Podcasts Better  By  cover art

Smarter Podcasting: Making Podcasts Better

By: Seven Million Bikes Podcasts
  • Summary


  • Welcome to Smarter Podcasting, by Niall Mackay, The Podcast Guy, founder of Seven Million Bikes Podcasts.

    Niall has years of experience in podcasting, producing, editing, and hosting podcasts in various fields. He’s now on a mission to help podcasters create, publish, and build their communities through podcasting by sharing the techniques and lessons he’s learned.

    The show is designed to provide valuable insights and practical tips for any podcaster, whether they are individuals or businesses. Niall shares his tried and tested techniques for creating, publishing, and building a show, along with success stories of his own and his clients’ podcasts.

    Whether you’re interested in starting a podcast or improving an existing one, Smarter Podcasting is a great free resource to help you.

    Join Niall on this podcasting journey by subscribing or following Smarter Podcasting today.

    © 2024 Smarter Podcasting: Making Podcasts Better
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Episodes
  • Podcast Audit: Inspired by Success with Linda Vo
    Jul 23 2024

    "Just be yourself because it’s only you that can do that."

    Niall Mackay conducts an in-depth audit of Linda Vo's podcast "Inspired by Success". Linda, an entrepreneur with an inspiring backstory, shares her podcasting journey and receives valuable feedback on her show's audio quality, content structure, and overall presentation.

    Niall provides actionable advice on various aspects of podcasting, from equipment choices to content delivery. He emphasizes the importance of audio quality, personal branding, and strategic call-to-actions. Linda, receptive to feedback, gains insights on niching down her content, improving audio techniques, and enhancing her YouTube presence. This episode is a goldmine for both new and experienced podcasters looking to refine their craft.

    Key Takeaways:

    • Introduce yourself and your credentials at the beginning of each episode
    • Use dynamic microphones for better audio quality, especially in non-studio environments.
    • Make YouTube videos more dynamic by changing camera angles every 30-60 seconds
    • Focus on one clear call-to-action that supports your business goals
    • Balance interview episodes with solo episodes to showcase your expertise

    Chapters and Timestamps:
    00:03:10 - Equipment and editing process
    00:06:50 - Podcast niche and unique selling point
    00:10:30 - Goals and lessons of the podcast
    00:14:00 - Podcast audit: Hook and intro feedback
    00:18:20 - Importance of self-introduction
    00:23:10 - YouTube video dynamics
    00:24:20 - Audio quality and microphone choices
    00:27:40 - Balancing guest and host content
    00:29:30 - Call-to-action strategy
    00:31:40 - Final thoughts and improvements



    Save Frustration. And time!
    Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
    Audio Episodes Edited for ONLY $27! Save $127!!

    Need a stunning new logo for your brand? Or maybe a short animation?
    Whatever you need, you can find it on Fiverr.
    I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    Book a call now!

    These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too.
    NordVPN | Descript | Buzzsprout | Fiverr |

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    36 mins
  • Revolutionizing Podcast Editing with Descript's Arielle Nissinblatt
    Jul 9 2024

    "There's no perfect portion of the podcast that you need to get clipped, try something else if it doesn't hit the right demographic."

    Niall Mackay sits down with Arielle Nissinblatt, Community Marketing Manager at Descript, to discuss the evolution of podcast editing and the growing importance of video content in podcasting. Arielle shares her journey in the podcasting industry, from starting a podcast recommendation newsletter to her current role at Descript.

    The conversation delves into the transformative impact of Descript on podcast editing, particularly its text-based audio transcription service and recent transition to video-based editing. Niall and Arielle explore the significance of creating short video clips for social media promotion and the relationship between these clips and podcast listenership. They also discuss upcoming features in Descript, including the integration with Squadcast for seamless remote recording and editing.

    Key Takeaways:

    • Descript's text-based audio transcription revolutionized podcast editing
    • The transition to video-based editing in Descript changed everything for podcasters
    • Creating short video clips is crucial for social media promotion and brand awareness
    • Video clips may not directly convert to podcast listeners, but they serve different marketing purposes
    • Descript's B-roll feature adds dynamism to podcast videos effortlessly

    Save Frustration. And time!
    Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
    Audio Episodes Edited for ONLY $27! Save $127!!

    Need a stunning new logo for your brand? Or maybe a short animation?
    Whatever you need, you can find it on Fiverr.
    I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    Book a call now!

    These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too.
    NordVPN | Descript | Buzzsprout | Fiverr |

    Show more Show less
    35 mins
  • Podcaster Vs Youtuber
    Jun 25 2024

    "One of the most difficult things about podcasts or making podcasts for YouTube is they're generally not that dynamic."

    Niall Mackay discusses the age-old debate of podcaster versus YouTuber. As a podcast producer and coach, Niall shares his insights on the pros and cons of both mediums, drawing from his personal experience and industry knowledge.

    Niall begins by discussing the unique charm of podcasting as an audio-only medium, highlighting its ease of production and intimate connection with listeners. He then explores the visual appeal and discoverability advantages of YouTube, while also addressing the challenges each platform presents. Throughout the episode, Niall offers valuable tips for content creators looking to maximize their reach and engagement across both podcasting and YouTube.

    Key Takeaways:

    • Podcasts have higher listener engagement, with 60-80% of listeners typically finishing an episode
    • YouTube videos have lower engagement rates, with 20-40% considered good
    • Podcasts are easier to produce but face challenges with discoverability
    • YouTube offers better discoverability and monetization opportunities
    • Creating content for both platforms can be a winning strategy

    Save Frustration. And time!
    Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
    Audio Episodes Edited for ONLY $27! Save $127!!

    Need a stunning new logo for your brand? Or maybe a short animation?
    Whatever you need, you can find it on Fiverr.
    I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    Book a call now!

    These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too.
    NordVPN | Descript | Buzzsprout | Fiverr |

    Show more Show less
    28 mins

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