Do you work in marketing? Or maybe run a business and want to create the best social media strategy? We help you keep up with the big players in the industry, staying up to date on significant social media platform updates, trends to be jumping on and inspirational accounts every week to make your social strategies pop.

This week, we are discussing TikTok’s new £1 Million club, the top ways to optimise your reels for performance and improving your Linked In engagement. Trends have been consistent this week, with content generally doing really well. Jump on these now to get the full benefits of trending audios.

Our creators of the week this week are @brooklynandbailey because of their insanely smart PR strategy around the pregnancy announcement of one of the twins as well as @chelestee for their relatable content!

Keep up to date with us on Instagram, Tiktok and Threads @socialcommuterpodcast

New Episodes out every Monday 6AM on Apple Podcasts, Amazon, Spotify and Youtube!

Links to features discussed:

Instagram reels tips

https://www.socialmediatoday.com/news/instagram-shares-tips-for-reels-creators/721054/linked in sponsored newslettershttps://www.socialmediatoday.com/news/linkedins-rolling-sponsored-newsletters/720930/Tiktok ad spend https://www.socialmediatoday.com/news/big-brands-reduce-tiktok-ad-spending-ahead-us-removal/720923/Youtube shorts add yours https://www.socialmediatoday.com/news/youtube-tests-add-yours-sticker-shorts/720903/TikTok £1M clubhttps://www.socialmediatoday.com/news/tiktok-launches-program-attract-more-uk-merchants/720798/TikTok now allows you to upload a custom thumbnail from your gallery directly in the app!https://www.threads.net/@jonahmanzano/post/C8_5pdXJ_q1?xmt=AQGzL9jQ79ISLt6AEo1p_yLoaVNJEj69-C2TB18jSNjd3ck Spotify comments on podcast episodeshttps://www.theverge.com/2024/7/9/24194612/spotify-podcast-comments LinkedIn "weekly sharing tracker"https://www.threads.net/@yassermasood/post/C9Pr8KEMKMK?xmt=AQGzuRadj4eqh6609RTRwMLdGhyQn9AokCYLqtsMaImoNmk

Rumoured TikTok are venturing into the subscription-only video space.

Instagram chief Adam Mosseri says Instagram don't plan to do long-form video. https://www.instagram.com/p/C9NYwGnpOEv/

Do you work in marketing? Or maybe run a business and want to create the best social media strategy? We help you keep up with the big players in the industry, staying up to date on significant social media platform updates, trends to be jumping on and inspirational accounts every week to make your social strategies pop.

This week, we are discussing the power of shareable content according to instagram’s founder Adam Mosseri, TikTok’s incredibly helpful new function and back to school marketing guides published by the platforms themselves.

Trends have been consistent this week, with content generally doing really well. Jump on these now to get the full benefits of trending audios.

Our creators of the week this week are @mosseri because of his educational expertise and effortless marketing knowledge and superiority as well as @valerie_sanders

Keep up to date with us on Instagram, Tiktok and Threads @socialcommuterpodcast

New Episodes out every Monday 6AM on Apple Podcasts, Amazon, Spotify and Youtube!

Links to features discussed:

Insta Podcast

https://www.socialmediatoday.com/news/instagram-shares-growth-tips-new-podcasts/720538/

Instagram Sends

https://www.socialmediatoday.com/news/instagram-chief-reiterates-sends-now-key-focus/720531/

TikTok Clips

https://www.socialmediatoday.com/news/tiktok-updates-option-download-clips-without-watermark/720401/

TikTok Chatbot

https://www.socialmediatoday.com/news/tiktoks-developing-new-ai-chatbot-genie/720397/

Back to School Marketing Guide

https://www.tiktok.com/business/en/blog/back-to-school-marketing-playbook

Instagram is working on "shared access”

https://www.threads.net/@alex193a/post/C8r9aeiOgkB?xmt=AQGzc0pwpiZ1lADBc1RkEsl_-RG3wxvygDM8ZJts4E9BAqI

YouTube custom thumbnails

https://www.androidpolice.com/youtube-custom-playlist-artwork-leak/

Threads Reaches 175 Million Users

https://www.socialmediatoday.com/news/threads-reaches-175-million-users-on-one-year-anniversary/720651/

We have your social media strategies for the week sorted!For once, this week we are thrilled to be talking about something good X has done with their new Ads academy along with many more must know updates!

Keep updated on the latest trends you need to be JUMPING on this week and we even have inspirational accounts to inspire your creativity and excel in your social media! This week's creators are @hanauchocolatand @givehugz

If you are interested in any particular features discussed, the stories are linked below! 👇

Follow us on Instagram and TikTok- @socialcommuterpodcast for all the latest. 🎙️ See you next week!

Links To The Features Discussed:

TikTok Deal Days https://www.socialmediatoday.com/news/tiktok-launches-big-brand-deal-days-to-promote-in-stream-shopping/720121/

X Ad Academyhttps://www.socialmediatoday.com/news/x-formerly-twitter-launches-x-ads-academy/719985/

TikTok Trend Insights

https://www.socialmediatoday.com/news/tiktok-shares-updated-trend-insights-marketers/719846/

Share Pinterest Board To Other Apps

https://www.socialmediatoday.com/news/pinterest-adds-options-sharing-pin-boards-other-apps/719824/

Instagram Livestream

https://techcrunch.com/2024/06/20/instagram-now-lets-users-livestream-exclusively-to-their-close-friends-list/ Instagram Recent Stories

https://x.com/oncescuradu/status/1804640970606002308?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1804640970606002308%7Ctwgr%5E7cca6d1d98409237412f685e140a6d7dacc22d72%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fcdn.iframe.ly%2Fapi%2Fiframe%3Fapp%3D1url%3Dhttps3A2F2Fx.com2Foncescuradu2Fstatus2F18046409706060023083Fs3D46key%3D4b0087cf32cc6d62cb7b454ce9e53249

Welcome to the Social Commuter Podcast, the marketing podcast where we keep you up to date, on the go. Join us this week as we discuss YouTube’s new community notes, the new social platform ‘Whee’ and virtual characters on TikTok.

Hosted by Eloise Fenwick and Georgia Smith, social media managers, Social Commuter dives into the latest platform updates, trends and creators you need to know this week! Whether you're a marketing professional or giving your small business social media a go, you'll find useful strategies, the latest trends and updates you need to be utilising that will boost your accounts with the algorithms and make you ready to conquer every meeting this week!

In this episode, we chat with the incredible marketing professional Abigail Kempson from Brand Hackers.

Each episode features discussion, content ideas, strategy insights and inspiration, with the occasional guest speaker. Our mission is to keep marketers up to date in our ever-evolving industry, and we do this by giving you all the info you need to get your accounts thriving each week.

Join Us:

New Episodes every Monday!

Listen on Spotify, YouTube, Amazon and Apple Podcasts!

Follow Us: @socialcommuterpodcast on Instagram, TikTok and Linked In.

Links Discussed:

TikTok business characters

https://www.socialmediatoday.com/news/tiktok-enable-business-create-virtual-characters/719194/

YouTube community notes

https://www.socialmediatoday.com/news/youtubes-testing-own-version-community-notes/719190/

TikTok image search

https://www.socialmediatoday.com/news/tiktok-adds-image-search-for-similar-products-in-tiktok-shop/718819/

TikTok's owner just quietly unveiled its new Instagram competitor

https://www.androidpolice.com/tiktoks-parent-company-launches-new-app/

TikTok will soon launch some advanced editing features

https://twitter.com/oncescuradu/status/1803004657482035597

Add links on TikTok

https://www.threads.net/@jaskaransainiz/post/C8U10MpNfPu?xmt=AQGzvGdlO9S_1IpjtMhqfAwVjXH_AUTow9IhDmLxkwvJt38

Threads API

https://www.threads.net/@mosseri/post/C8WaVxRO3oH?xmt=AQGz0XEXuGBxDBo9wh-mOuOCnEHary-AdcOj7gJiG3ia5do

Facebook now housing the Caption test and Cover test features

https://twitter.com/oncescuradu/status/1803002174932185448?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1803002174932185448%7Ctwgr%5E7289284ec87de3ed6fe203c9a75f893848534f27%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fcdn.iframe.ly%2Fapi%2Fiframe%3Fapp%3D1url%3Dhttps3A2F2Fx.com2Foncescuradu2Fstatus2F18030021749321854483Fs3D46key%3D4b0087cf32cc6d62cb7b454ce9e53249

Creators

@dadsocial

@milliejanerichardson

We have your social media strategies for the week sorted!

This week, we discuss social media’s headline for the week- BeReal being sold for £500M, along with features to be making the most of on Linked In Premium and Instagram now advertising on stories?!

Keep updated on the latest trends you need to be JUMPING on this week and we even have inspirational accounts to inspire your creativity and excel in your social media! This week's creators are @aimeesmalex and @henryoscarmoores

If you are interested in any particular features discussed, the stories are linked below! 👇 Follow us on Instagram and TikTok- @socialcommuterpodcast for all the latest. 🎙️ See you next week! Links To The Features Discussed:

Linked In Premium Company Pages

https://www.socialmediatoday.com/news/linkedin-launches-premium-company-pages/718939/

Pinterest AI Ad tools

https://www.socialmediatoday.com/news/pinterest-announces-expanded-ai-ad-tools-to-enhance-performance/718917/

X User Insights

https://www.socialmediatoday.com/news/most-x-users-rely-on-the-app-for-news-content-research-shows/718792/

Instagram Ads on Stories https://www.socialmediatoday.com/news/instagram-tests-new-ads-overlaid-on-user-stories/718802/

Be Real Sold

https://www.socialmediatoday.com/news/bereal-sold-to-french-video-game-developer-for-500m/718675/

LinkedIn tests AI assistant for Premium members https://www.axios.com/2024/06/11/linkedin-premium-ai-assistant-microsoft

Instagram Is Testing Prompts In The Comments https://www.lindseygamble.com/blog/instagram-is-testing-prompts-in-the-comments-of-feed-and-reel-posts

AI Snaps

https://x.com/ahmedghanem/status/1798804428428021981?ref_src=twsrc^tfw|twcamp^tweetembed|twterm^1798804428428021981|twgr^88861720ae7ee0959e21e2d959e8e9a88028b7c0|twcon^s1_&ref_url=https%3A%2F%2Fcdn.iframe.ly%2Fapi%2Fiframe%3Fapp%3D1url%3Dhttps3A2F2Fx.com2Fahmedghanem2Fstatus2F1798804428428021981key%3D4b0087cf32cc6d62cb7b454ce9e53249

PALS

https://twitter.com/alex193a/status/1782796813935800348?ref_src=twsrc^tfw|twcamp^tweetembed|twterm^1782796813935800348|twgr^a93536296919a8cff2b9a6b927a3f8e63064707a|twcon^s1_&ref_url=https%3A%2F%2Fcdn.iframe.ly%2Fapi%2Fiframe%3Fapp%3D1url%3Dhttps3A2F2Fx.com2Falex193a2Fstatus2F1782796813935800348key%3D4b0087cf32cc6d62cb7b454ce9e53249

Likes Private For Everyone On X https://twitter.com/XEng/status/1800634371906380067?ref_src=twsrc^tfw|twcamp^tweetembed|twterm^1800634371906380067|twgr^7216d9afadd6d70eb8c796b53ccf53851b8d1cd4|twcon^s1_&ref_url=https%3A%2F%2Fcdn.iframe.ly%2Fapi%2Fiframe%3Fapp%3D1url%3Dhttps3A2F2Fx.com2FXEng2Fstatus2F1800634371906380067key%3D4b0087cf32cc6d62cb7b454ce9e53249

TikTok Blog https://www.tiktok.com/business/en/blog/maximizing-return-on-creative

Let’s talk about what the top marketing agency’s are discussing this week.

We have your social media strategies sorted!

This week, we discuss Instagram’s groundbreaking new announcement that is going to change your Instagram strategies, a guide to your Father’s Day content and the new broadcast channel features your business needs to be using!

Keep updated on the latest trends you need to be JUMPING on this week and we even have situational accounts to inspire your creativity and excel in your social media! This week's creators are @_baileygreetham on TikTok and @rhiannahariyanto.

If you are interested in any particular features discussed, the stories are linked below! 👇 Follow us on Instagram and TikTok- @socialcommuterpodcast for all the latest. 🎙️ See you next week!

Links To The Features Discussed:

Instagram statement

https://www.socialmediatoday.com/news/instagram-clarifies-advice-single-word-ctas-longer-reels/718151/

Broadcast Channel New features

https://www.socialmediatoday.com/news/instagram-features-broadcast-channels/718031/

TikTok Politics

https://www.socialmediatoday.com/news/tiktok-implements-protection-measures-ahead-uk-election/718027/

TikTok Father’s day

https://www.tiktok.com/business/en/blog/fathers-day-tiktok-smb

Instagram Notes Update

https://www.threads.net/@liahaberman/post/C7mTm4Ax1qZ

Threads Update - Swipe

https://www.threads.net/@mosseri/post/C7wzWYMPMMO?xmt=AQGzO9KPeYF9_PCHQXhgPgvZma_daEiCoBlKtAcCapsJjTw

Story Highlight Icons On Feed Posts

https://www.threads.net/@liahaberman/post/C7w9uF6v-Vc?xmt=AQGzz3qZdiN66eEo38r_-_Ki3cHDRwB5mgsbvnuOa_Cpb4E

Text Over Carousels

https://www.threads.net/@candinaswanders/post/C7z-LOeMKfH?xmt=AQGzeOOPNU56enGz_RKKLW-jIdaAHGVMjnyxQJ6o-aZacio

Creators:

@rhiannahariyanto

@_baileygreetham

Keep up to date with the top marketing agencies with the Social Commuter Podcast.

Are you a marketer wanting to start your own business, progress your career or grow your personal brand? This week we have a GOLDMINE for you!

On this week’s commute we are joined by the incredible Claire Smith discussing building your network, tips and tricks for starting a business and insights into the world of marketing.

As always, we are talking about the latest platform updates including Facebook’s SHOCKING new widely viewed content report!

We have your content strategies sorted for the week with the recent trends taking the socials by storm and ways to use these for your business.

And to top it off, we have some incredible accounts to inspire you this week! @hair.by.suzi and @mi.slater

If you are interested in any particular features discussed, the stories are linked below! 👇 Follow us on Instagram and TikTok- @socialcommuterpodcast for all the latest. 🎙️ See you next week!

Links To The Features Discussed:

Instagram notes

https://www.socialmediatoday.com/news/instagram-rolls-out-new-notes-features-including-notes-likes/717558/

Facebook - organic posts with links not welcome

https://www.socialmediatoday.com/news/hollywood-gossip-referral-traffic-down-facebooks-trending-report/717446/

Instagram 90 sec clips

https://www.socialmediatoday.com/news/instagram-shares-info-distribution-longer-reels-clips/717461/

Snapchat Ad Reports

https://www.socialmediatoday.com/news/snapchat-shares-data-ad-campaign-performance/717290/

TikTok Studio

https://newsroom.tiktok.com/en-us/helping-creators-bring-creativity-to-life-with-tiktok-studio

LinkedIn Launched New Dashboard

https://www.linkedin.com/business/marketing/blog/linkedin-pages/pages-admin-dashboard

Inspired Instagram

https://www.instagram.com/creators/?utm_source=ig_embed&ig_rid=0c3af5d3-00d1-4136-8595-5fd20f7bb25c

YouTube Playables

https://blog.youtube/news-and-events/youtube-playables/

TikTok Hashtags

https://www.tiktok.com/business/en/blog/summer-sports-blog-tiktok-smb