Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.

Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Digital Traffic Manager and has been with the company for five years. Before ThrivePOP, Olivia was a Project Coordinator at 40 VISUALS, where she managed new business development and project timelines.

In this episode…

When it comes to marketing, cannabis is an untapped industry, but the demand for these products has called for specialized social media and branding strategies. With strict government regulations surrounding these products, how can you adapt your marketing to comply with the restrictions and reach new customers?

More states are legalizing cannabis, attracting new consumer demographics to the space. Passionate cannabis marketers Olivia Johnson and Michele Ringelberg advocate for education across all aspects of cannabis marketing. This entails educating consumers about various product types and benefits and teaching cannabis business owners how to market to their customers without violating regulations. Rather than promoting specific products, an integrated marketing strategy involves promoting your brand’s distinct culture, voice, and personality on social media while utilizing emojis to comply with industry constraints.

In this episode of Marketing That POPs, hosts Michele Ringelberg and Olivia Johnson of ThrivePOP are interviewed by Chad Franzen of Rise25 about crafting effective marketing campaigns for the cannabis industry. Together, they explore the founding story of ThrivePOP, how to establish a strong brand identity through social media, and the importance of client relationships.