Social media has created a new era of marketing. Today, customers can interact with brands through platforms such as LinkedIn. Having become everyone's favorite professional networking site, LinkedIn is a powerful tool for prospecting. It’s a great platform for finding and connecting with potential customers and building relationships with them. But how can professionals use it effectively? What are the best practices?  

In today's episode, Rusty and Ron are joined for the second time by Tony Glick, Director of Channel Sales at NICE CXone. They will talk about how LinkedIn can be a powerful tool for prospecting, especially for B2B sales, what to keep in mind when getting started with LinkedIn and social media, as well as tips and tricks for getting the most out of LinkedIn connections and engagements.

Enjoy!

In This Episode

03:21 - How Tony and his sister started their social media presence

04:50 - How LinkedIn can be a powerful tool for B2B prospecting

08:34 - Why people are uncomfortable on social media

12:15 - What to keep in mind when getting into LinkedIn and social media

17:12 - An example of the power of building relationships on LinkedIn

20:20 - Ron’s tips on how to make the most of LinkedIn

25:05 - How to get people to view your posts

27:17 - A few things to watch out for when posting on LinkedIn

31:41 - Tony's advice for anyone who wants to start a business

33:21 - How to grow your social media presence exponentially

Favorite Quotes

04:22 - "Sales is not specific to just a career. It's all-encompassing in terms of human interaction, communication, and how people just interact and connect with each other." - Rusty Jensen

06:20 - "When you can build up a strong social media profile from a sales perspective, it is not only helpful for you to build and to create new opportunities and find new business, which it will absolutely help you do that, it will also help you in your career. This is a great way for you to be able to showcase you and your personal brand." - Rusty Jensen

06:50 - "By being active in the business community, you also draw a lot of attention to the company you work for. Not only do you bring that value to your own personal career and your personal brand, but the company that you work for and draw positive eyeballs and a positive perspective in the business community." - Tony Glick

11:34 - "The secret sauce, in terms of social media, is just like any other human connection. Just be who you are and of course, be professional. You do have to realize that anything you put out there is a permanent record and a reflection of you and a reflection of your company." - Rusty Jensen

33:52 - If you want to try to spread knowledge about you and your personal brand or you as for your company, you have to be able to get engagement with the content that you're sharing." - Rusty Jensen

Connect with our Hosts

Rusty Jensen on LinkedIn

Ron Halbert on LinkedIn

Tony Glick on LinkedIn

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