Episodes

  • Podcasting in India, Q1 Revenue Growth, & More

    Podcasting in India, Q1 Revenue Growth, & More
    May 1 2024
    Here's what you need to know for today in the business of podcasting: City Casts and the value of local focus, a new report on podcast listeners in India, Magellan AI's Q1 2024 podcast advertising benchmarks, Right Side Up's guide on measuring success for influencer marketing campaigns, and The New York times covers podcast companies building out their video shooting capabilities.

    Find links to every article mentioned and the full write-up here on Sounds Profitable.
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    5 mins
  • SXM Q1 Podcast Growth, ✈️ Travel Advertising Surges, & More

    SXM Q1 Podcast Growth, ✈️ Travel Advertising Surges, & More
    Apr 30 2024
    Here's waht you need to know for today in the business of podcasting: SiriusXM has posted their Q1 earnings report, Pierre Bouvard covers the 24/18/58% rule, travel advertising is taking flight, brands are looking to stretch beyond TV in sports advertising (and podcasting looks to be a good fit), and a new university has introduced a podcast course into their curriculum.

    Find links to every article mentioned and the full write-up here on Sounds Profitable.
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    5 mins
  • March's Top Podcast Advertisers, Growing YouTube Shorts, & More

    March's Top Podcast Advertisers, Growing YouTube Shorts, & More
    Apr 29 2024
    Here's what you need to know for today in the business of podcasting: Magellan AI's top podcast advertisers of March, YouTube Shorts advertising revenue is trending upwards, the IAB predicts social video will overtake CTV this year, Visa's global head of content speaks to influencer marketing, and big retail brands get into DTC marketing, opening a new avenue for podcast advertising.

    Find the full write-up and links to everything mentioned right here on Sounds Profitable.com
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    4 mins
  • Spotify Has Left the IAB, Podcast Adspend Grows in UK, & More

    Spotify Has Left the IAB, Podcast Adspend Grows in UK, & More
    Apr 26 2024
    Here's what you need to know from this week in the business of podcasting: Spotify has left the IAB, That Was Us ups the cadence on rewatch podcasts, IAB UK shares data on podcast growth, a new listener habit report from Japan, and GroupM reclassifies a good portion of YouTube as CTV.

    Find links to every article mentioned and the full write-up (along with today's Data Snapshot) right here on Sounds Profitable.
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    10 mins
  • Podcasts Rival TikTok in Japan, Acast's Annual Report, & More

    Podcasts Rival TikTok in Japan, Acast's Annual Report, & More
    Apr 25 2024
    Here's what you need to know for today in the business of podcasting: Otonal has published a new survey of podcast usage in Japan, Acast has a new annual report, YouTube's CPO talks video podcasting, and the MRC releases an invalid traffic guideline update.

    Find links to every article mentioned and the full write-up (along with today's Data Snapshot) right here on Sounds Profitable.
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    3 mins
  • UK Podcast Adspend Growth, Avoiding Marketing Fatigue, & More

    UK Podcast Adspend Growth, Avoiding Marketing Fatigue, & More
    Apr 24 2024
    Here's what you need to know for today in the business of podcasting: IAB UK's new ad spend report shows podcast spend increased 23% y-o-y, Signal Hill Insights debuts new benchmark study for branded podcasts, eMarketer shares five key stats on marketing fatigue, and Campaign covers podcasting's global growth.

    Find links to every article mentioned and the full write-up (along with today's Data Snapshot) right here on Sounds Profitable.
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    4 mins
  • That Was Us: Dialing in the Rewatch

    That Was Us: Dialing in the Rewatch
    Apr 24 2024
    What does capturing the existing fanbase of a recently-ended program look like in podcasting? We speak with actors Mandy Moore, Sterling K. Brown, and Chris Sullivan, who are launching as an episode-by-episode rewatch podcast of This Is Us, rapidly upping the normal rewatch podcast cadence of nearly a decade.

    • Written by Bryan Barletta and Gavin Gaddis
    • Edited by Gavin Gaddis
    • Audio edited by Gavin Gaddis
    • Hosted by Spreaker

    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
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    10 mins
  • Spotify's Q1 Earnings, Podcasters to Cover UK Election, & More

    Spotify's Q1 Earnings, Podcasters to Cover UK Election, & More
    Apr 23 2024
    Here's what you need to know for today in the business of podcasting: marketers underestimate creative's impact on sales effect, podcasters chosen for UK general election coverage, CoHost publishes new report on podcast agencies, Spotify has published their Q1 earnings, and the winners of this year's Webbys are now live.

    Find links to every article mentioned and the full write-up here at Sounds Profitable.com
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    5 mins