Episodes

  • Crafting a Stellar Speaker Proposal

    Crafting a Stellar Speaker Proposal
    Jul 4 2024
    Getting your brand on stage at an event is a powerful marketing strategy. But how do you get selected to speak? Join Izzy to find out with guest Tina Leighty, Content Manager and Program Chair for SpaceCom. They will talk about what an organizer looks at when selecting speakers and how to make your presentation proposal rise to the top of the submissions. Tina and Izzy will discuss crucial DOs and DON’Ts for aspiring panelists and keynote speakers, offering insights that can transform your approach to event speaking opportunities. Commercial Space Week - January 27-31, 2025 in Orlando, FL SpaceCom | 51st Space Congress - https://www.spacecomexpo.com Space Mobility Conference - https://spacemobility.org GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/ Call for speaker presentations - DEADLINE: JULY 10, 2025 https://app.sessionboard.com/submit/spacecom-presents-commercial-space-week-2025/c76b41bf-87fd-4061-aa35-cd894ac6a3d6 Izzy’s TINA Talk - https://youtu.be/VO0g8dt1uSw?si=lBNKFZ7BuzigNWjD CHAPTERS: 01:12 Introduction 02:16 Meet Tina Leighty from SpaceCom Content Manager and Space Congress Program Chair 03:52 Tracks at SpaceCom and Space Mobility Conference 05:23 Speaking at SpaceCom 07:38 Getting interesting speakers and keynotes 09:12 Selecting panelists and TINATalks 09:54 Benefits of Speaking 11:56 Speaking is about the audience, not about selling your company 13:48 Filling out the speaker presentation proposal 19:21 Things to avoid in your proposal 20:24 The rating system for approval (how your paper can move to the top) 22:37 The criteria 26:46 Advice for would-be presenters 29:54 Toastmasters ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 mins
  • Marketing a 360 strategy

    Marketing a 360 strategy
    May 30 2024
    Join Izzy as she chats with Laura Smith, Marketing Manager at Benchmark Space Systems about developing a 360 strategy at a tradeshow and how to get the most exposure and connection at a tradeshow to develop deep relationships with clients. GUEST: Laura Smith Marketing Manager Benchmark Space Systems https://www.benchmarkspacesystems.com/ CHAPTERS: 01:20 Introduction to Laura Smith 02:38 Laura received a copy of Izzy’s Space Marketing book 03:51 Community of Marketers 04:41 Marketing equals storytelling 06:37 Spiritual side of space 08:47 Climate Crisis - we need space to see it in order to fix it 10:08 Do space responsibly and do it right 11:33 Laura’s marketing position at Benchmark Space Systems - green technology in propulsion 12:31 Optimizing the mission and providing mission services for a satellite’s full lifecycle 15:13 Creating a business around your audience and their needs 17:35 Trade shows and conferences as a 360 marketing strategy 18:42 Thinking about the long games, building trust, messaging, pre-event activities, news releases, speaking, live demos, and sponsoring 22:56 Creating a fun experience and developing a relationship with attendees 24:11 Training and preparing the staff for speaking and presentation 24:59 Post-event debriefing and developing the ROI for the event 25:42 Giving your team the tools to develop great relationships 28:15 Marketing Challenges - It is OK to say you do not know 29:32 Marketing Challenge for space - Creating visuals of in-orbit products and homogenization of the visuals across the space brands 31:17 Trust is everything 32:06 Marketing in space versus other industries 32:52 Encouraging new conversations 35:24 Space in the next 10-20 years - more problems solvers and more voices 37:58 Final Question 40:17 See Change Sessions bringing diverse thought conversation #spacemarketing #spacebusiness #commercialspace #marketing ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    46 mins
  • Strategic Space Marketing

    Strategic Space Marketing
    May 9 2024
    Join Izzy as she chats with Kimme Golash with Strategic Space Marketing! She is embarking on a new journey in her marketing journey and has developed a business to support space businesses and their marketing team. A company can experience times of overload as they are approaching milestone moments. Kimmee’s company can come in to support the marketing team or act as a marketing partner in order to grow. #spacemarketing #spacebusiness #commercialspace #marketing CHAPTERS: 01:14 Introduction 02:17 Meet Kimmee 03:18 Passion for working with small space companies 04:37 Strategic Space Marketing 08:37 Marketing team of one 10:26 Creating marketing for an event 11:32 Social Media engagement 13:49 Social media algorithm 14:13 Marketing challenges 19:16 Market to your investors 21:21 Favorite marketing Strategy or tactic - Events 26:20 Developing a relationship where companies can benefit each other 28:36 The next 10 to 20 years 32:46 The importance of space for Everyone, not just people in the space industry 36:11 Final Thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 mins
  • Marketing rockets down under with Amanda Hudswell at Equatorial Launch Australia

    Marketing rockets down under with Amanda Hudswell at Equatorial Launch Australia
    May 2 2024
    In today's episode, Izzy discusses the importance of a marketing plan with Amanda Hudswell at Equatorial Launch Australia. A marketing plan provides a blueprint for your communication activities, maximizes your efforts by targeting the most important audiences, and determines the marketing activities that resonate with them. A plan transforms dreams into reality by establishing the steps necessary for an idea to come to fruition and it provides clarity for action for the entire company and its team. Amanda Hudswell Head of Marketing Communications and Public Affairs Equatorial Launch Australia https://ela.space CHAPTERS: 01:17 Importance of a marketing plan 03:01 Eclipse 04:27 Meet Amanda Hudswell 07:54 About ELA 13:59 When to bring in a marketing professional 16:24 The Marketing Plan 19:17 Your audience and crafting a message that resonates 22:25 Strategies and tactics of a marketing plan 24:02 Constructing the plan and getting scrappy 22:37 Measuring and testing 30:24 Non-digital results 32:52 Telling the space story 36:47 Your audience is the hero, your company is the guide 39:53 Marketing challenges 41:59 Marketing successes 44:17 Algorithms - shooting at a moving target 46:34 Bad actors, trolls, and grumpy people 53:59 The future of space 58:57 Final Thoughts MENTIONS: GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/ Building a BrandStory by Donald Miller ITAR regulations - The International Traffic in Arms Regulations (ITAR) are a set of US government regulations that control the import and export of defense products, services, and information. The purpose of ITAR is to protect national security and advance American foreign policy interests. ITAR governs the following: Manufacture, Export, Temporary import, Provision of defense services, and Brokerage activities involving items described on the USML. https://www.pmddtc.state.gov/ddtc_public/ddtc_public?id=ddtc_kb_article_page&sys_id=24d528fddbfc930044f9ff621f961987 ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 6 mins
  • How to attract investors

    How to attract investors
    Apr 25 2024
    Join Izzy as she chats with Jeffrey Ugbah at Galaxy Digital about how to attract an investor for a space company. Back a few months ago, a podcast listener reached out and asked for an episode that focused on what investors are looking for in a company and what are some marketing tips to attract them. Here it is! Izzy chats with Jeffery Ugbah, Director at Galaxy Digital, a venture capital company. They talk about what investors look for in a space company. ABOUT JEFFREY UGBAH Jeffery Ugbah Director at Galaxy Digital galaxy.com CHAPTERS: 01:15 Introduction to Jeffery Ugbah 03:48 Jeffrey's journey to space 08:54 Galaxy Digital 11:15 Why is the space industry interesting to investors? 14:15 How important is marketing and branding of a potential company to an investor? 19:00 What does a lack of branding say to investors? 21:05 Value of telling your story 22:48 The whole package 25:30 How does space differ from tech in expected growth? 28:57 Increase or decrease in first level Series A seed funding for space investments? 30:54 How do you find investors/investees? 35:37 Keeping your business a secret 38:12 Pitfalls that make companies undesirable to investors 42:12 How much percentage should a founder keep during a round? 43:43 Market fit 47:16 Bring in a marketing professional from the beginning of the development 48:42 Future of space 51:27 Final Thoughts MENTIONS: Evercore Galaxy Digital Bitcoin Digital Assets Computing High performance Computing ASIC Miners Gaming Climate Tech Frontier industries Space tech ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    56 mins
  • Space Marketing Podcast - Shannon Clement - Fractional CMO Leadership

    Space Marketing Podcast - Shannon Clement - Fractional CMO Leadership
    Apr 18 2024
    Join Izzy on the Space Marketing Podcast as she chats with Shannon Clement about a unique workforce solution for start-up and scale-up businesses to hire marketing professionals. It's called fractional leadership, offering a hybrid staffing model that combines the advantages of an in-house Chief Marketing Officer with those of a contract professional. ABOUT SHANNON CLEMENT: Shannon Clement Fractional Chief Marketing Officer (CMO) Engagement Marketing https://engagementmarketing.ca 613-799-5207 shannon@engagementmarketing.ca Book a meeting: https://calendly.com/shannon-cmo/30min Shannon helps organizations position themselves for growth, drawing on 20 + years of experience in creating digital marketing and product development strategies that have resulted in highly converting online assets and campaigns. The journey from Start-up to Scale-up can be difficult but it doesn't have to be painful. As a Fractional Chief Marketing Officer & Marketing Agency Owner, Shannon has supported organizations and businesses in the growth stage looking for positioning help & support gaining further market traction. She also serves as a marketing consultant to Start-up Founders through various Accelerator and Incubator programs, guiding them to develop their marketing strategy. CHAPTERS 01:24 Meet Shannon Clements from Engagement Marketing 03:22 Shannon’s journey to space 07:06 Shannon’s journey to marketing 09:18 Starting with Start-ups 10:08 Fractional Leadership 14:27 Reducing costs 15:51 Fractional Leadership is not for everyone 17:44 Start-ups 19:37 Women’s Aerospace Network 21:44 Women in leadership 24:47 Dominant Information Solutions Canada (DISC) 26:38 Fun bits of marketing - translating the message 29:59 Companies transitioning into the space industry 31:23 Understanding the audience and their language 32:29 Space industry in 10 to 20 years 36:31 Final thoughts MENTIONS: Beth Mund Casual Space Podcast N2K T-minus Space Daily Women’s Aerospace Network Women’s Space Network Award voting deadline May 1 Dominant Information Solutions Canada (DISC) developing satellite cybersecurity telemetry hardware called eClypse. CySat 2024 #Satellite #Cybersecurity #FractionalLeadership #Start-ups #Scale-ups #SpaceTech #spaceindustry #SpaceMarketing #commercialspace #spacebusiness ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 mins
  • Space Graphics: Building the space brand with guest Ed Fyfe

    Space Graphics: Building the space brand with guest Ed Fyfe
    Mar 13 2024
    Join Izzy as she journeys to the graphic side of marketing and chat with Senior Brand Design and visual storyteller, Graphics and images continue the brand’s story on a visual level transforming the narrative into a visual language that resonates and connects with audiences if it is done well. Together, they work harmoniously to capture attention, create a connection, build brand recognition, and leave a lasting impression. In an era where consumer engagement is vital, understanding the importance of storytelling and graphic design is essential for brands looking to stand out in the ever-changing market. Ed Fyfe Senior Brand Designer www.edfyfedesign.com CHAPTERS: 01:19 The value of graphics and developing a story 03:15 Meet Ed 07:07 Creativity 07:42 Ed Fyfe Design 08:36 Change only when it ceases to be effective 09:35 Imagery develops a brand 11:40 Merchandising a brand 21:04 Repurposing materials 26:07 Ai in graphic design 26:42 Mailer 33:00 SaxaVord Spaceport and their podcast 38:31 The next 10-20 years 41:33 Space for Kentucky 45:56 Tide 48:27 Final Thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    54 mins
  • Space Sustainability with guest Daniel Smith with AstroAgency

    Space Sustainability with guest Daniel Smith with AstroAgency
    Feb 21 2024
    In this episode of the Space Marketing Podcast, Izzy continues to chat with marketing professionals on the agency side. Today we will meet with Daniel Smith with AstroAgency from Edinburgh, Scotland, United Kingdom. The UK is becoming a leader in the space industry. While most countries look at establishing one spaceport, the UK is building seven!. They are serious about space And they are leading the way with eco-friendly facilities and launch methods. Daniel Smith with AstroAgency is raising his voice to help the U.K and the world to tell their story of space. #spacesustainability #Spacedebris #ClearSpace #Astroscale #UKSpace #AstroAgency #FireArrow #DanielSmith #IzzyHouse #spacemarketing #spaceindustry #spaceeconomy #spacedata #satellite #Zerocarbon #alternativefuels #netzero #workforcedevelopment DANIEL SMITH Founder & Creative Director https://astroagency.co.uk/ https://firearrow.space/ LINKS https://astroagency.co.uk/ https://firearrow.space/ https://clearspace.today/ https://astroscale.com/ https://www.gov.uk/government/organisations/uk-space-agency https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/ https://foe.org/ https://spacescotland.org/ CHAPTERS 1:11 Meet Daniel Smith, Founder & Creative Director of AstroAgency 2:22 Daniel’s journey to the space industry 6:03 Space needs skilled professionals and marketers (marketeers) 6:32 AstroAgency 8:17 The need for space awareness and public disconnect 9:48 Fire Arrow - assisting countries develop sovereign launch capabilities 13:02 Space Bar 17:05 Hold on to your boosters 17:35 What are some marketing challenges 22:18 Why businesses need marketing 24:39 Successful marketing campaigns and strategies and why they were successful 26:26 Campaign with Clear Space, Astroscale, and UK Space Agency going to music and science festivals to promote space 29:30 UK and their space sustainability goals in space and on Earth 35:57 Workforce development 41:34 Ukrainian war with Russia 46:12 Future of space in the next 10-20 years 50:54 Final thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    56 mins