In this compelling final episode of Magazine St. Kitchen x Thrive presents Speak Greasy Season 2, host Gauri Devidayal sits down with Pritha Thadani, the co-founder of Please See//, a premier branding and design agency based in Mumbai. Known for their innovative work in the tech and F&B sectors, Pritha and her husband Avinash have brought fresh perspectives to some of India’s most iconic brands.

On Pritha’s debut podcast appearance, she delves into the heart of what makes branding essential in today’s crowded market. The conversation begins with the age-old question: what comes first, the product or the brand? Pritha shares her insights on how a decent product is essential, but it’s the brand that truly captivates and retains customers. She explains how Please See// views branding as giving a product life and identity that endures and resonates with consumers.

The discussion covers how branding goes beyond logos, emphasising the importance of creating a personality for the brand that evolves with the consumer's journey. Pritha stresses the importance of observation in their work, encapsulated in their motto: "observe, observe, observe." They focus on understanding what excites customers, what emotions they bring, and what makes them return.

Pritha and Avinash’s unique perspective as non-foodies working with top restaurants allows them to offer fresh insights into the dining experience. They highlight the significance of storytelling in branding and how keeping narratives simple yet compelling can significantly impact consumer loyalty.

Pritha also touches upon the challenges of working as a branding agency, including managing client expectations and ensuring that the clients are as invested in the branding process as the agency is. She discusses the evolving landscape of the F&B market and the need for brands to stay ahead of the curve by continuously engaging with customers of all ages.

The episode wraps up with a lighthearted glimpse into Pritha’s creative mind and personal life, including how she overcomes creative blocks through activities like running, gardening, and spending time with her daughter.

Tune in to gain valuable insights into the world of branding from one of the industry’s leading experts and discover how Please See// is redefining brand identity in the competitive F&B sector.