Episodios

  • Lynette Eyde: Embracing the Unseen Self
    Sep 29 2025
    Introduction This week on The Spirit of the Deal, we're diving deep into the transformative power of identity shifts and embracing the unknown with the incredible Lynette Ida. If you've ever felt the pull to reinvent yourself, questioned your path, or struggled with the idea of "enough," this episode is your blueprint. We'll explore: How Lynette, a former international public health expert, pivoted from saving the world to saving herself after a life-altering health crisis.The profound shift in defining prosperity – moving beyond monetary gain to embracing health, presence, and a slow, intentional life.The challenging, yet ultimately liberating, journey of embracing her calling as a traditional healer, even when it wasn't the path she initially chose.The neuroscience behind accepting what is, and why fighting your calling is a losing battle.How communities like the Awakened Leadership community provide the anchor and acceptance needed to navigate massive personal evolution. Get ready to be inspired by Lynette’s raw honesty and powerful insights. She's proof that the most profound deals are the ones we strike with ourselves. Honest Overview This conversation with Lynette Ida dives deep into the radical pivot happening in her life, moving from a high-powered career in global health to a profound focus on self, spirituality, and ancestral calling. The stakes are high – it's about redefining prosperity, embracing a new identity, and navigating the often-uncomfortable process of shedding old skins. The emotional core lies in the courage required to let go of external validation and the pursuit of worldly success to embrace a more authentic, albeit challenging, path. The Evolution of Prosperity: Lynette’s definition of prosperity has dramatically shifted. What once meant career achievements and monetary gain has transformed into the richness of health (mental, physical, and physiological), living in a desired environment, and embracing a slower, more intentional pace of life.Identity as a Fluid Construct: The conversation highlights a pivotal identity shift. Lynette’s drive to be "international" and "worldly" in her 30s, focused on saving others, has given way to an intense inward focus on self-preservation and healing, particularly after facing a life-threatening health crisis. This marks a powerful transition from external contribution to internal alignment.The "Spirit of the Deal" Redefined: For Lynette, the "Spirit of the Deal" is about the internal negotiation between "wanting" and "being enough." It’s about placing her spiritual attention and authenticity on this internal alignment, looking inward rather than externally for fulfillment. This deal, she admits, is "not an easy deal to strike."The Unforeseen Calling: A significant part of Lynette's current journey involves embracing her role as a traditional healer, a path she inherited and initially resisted. This isn't a chosen career but a calling that, when ignored, led to personal upheaval. The emotional weight here is palpable; it’s about surrendering to a lineage and a destiny that demands authenticity and presence.Suffering as a Catalyst for Growth: Lynette challenges the notion of avoiding suffering. She posits that a certain type of "frivolous" suffering—like fighting against societal expectations or the ego’s need for external validation—is essential for growth. This is the suffering she's currently navigating as she sheds her old persona and embraces a more spiritual existence.The PhD and the Traditional Path: Interestingly, Lynette is pursuing a PhD in intellectual property law concerning biotechnological advancements in South Africa. This intellectual pursuit runs parallel to her deeply spiritual work as a traditional healer and her new role as a death doula, showcasing a multifaceted approach to life and contribution.The Power of Community: The conversation underscores the vital role of community, particularly through the Awakened Leadership community. This space offers solace, acceptance, and the chance to be truly oneself without qualification. It's a reminder that while old connections may fade, new ones can provide the support needed to navigate profound transitions.Embracing the "Death Midwife" Role: Lynette’s training as a death doula is a significant revelation. This role extends beyond physical death to encompass the death of old identities, careers, and life stages. It's about holding space for profound transitions and supporting others through their own "liminal spaces," infused with her traditional healing wisdom. The central insight is that true alignment and a redefined sense of prosperity often emerge from radical acceptance of one's authentic path, even when that path is challenging and deviates significantly from societal norms. The emotional stakes are deeply personal: facing down the ego, honoring ancestral calls, and finding peace in the surrender to what is.
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    32 m
  • Neuroscience Unlocks Your Income Ceiling: Here's How.
    Sep 24 2025
    What's going on, Spirit of the Deal? Welcome back. If you're new, this is where we peel back the curtain on business and sales. Forget the surface-level tactics and the endless grind. We're diving deep into the real engine: your identity. Today, we're pulling back the curtain on a live session from our Men's Mastermind with Superhuman Selling, showcasing the kind of identity work that can unlock your next level. Because here's the hard truth: you'll never outgrow the identity you're currently operating from. Until that shifts, you're destined to hit the same ceiling, again and again. What You're Going to Hear Today: The Identity Ceiling: Understanding Your Mental Resistance Line Defining your comfort zone, self-worth thermostat, or mental resistance line.How this line causes results to snap back after growth.The stock market analogy: recognizing resistance and bounces.Why this isn't Wall Street, but your own income, self-worth, and identity.The consequences of not breaking through and resetting your ceiling. Identifying Your Personal Market Limit Self-assessment: What specific line are you bumping into?Common ceilings: income numbers, deal sizes, client types.The inner world as a "market of self-worth."How new goals test your market and trigger nervous system responses.The danger of an unstable nervous system in the face of abundance and responsibility.Self-sabotage as a retreat to safety when the market crashes. The Power of Identity Work: The Highest Leverage Move How shifting self-worth and expanding identity resets your internal market.Making the impossible your new baseline.The concept of a "never-dipping" self-worth market and its implications.Real-world community examples: presidents' club, opening new businesses.The crucial shift: from doing to believing in who you are.Personal anecdotes of opportunity expansion through alignment over grind. The Energy of Winning: How Identity Rubs Off The impact of simply being in the energy of high performers.How sitting in rooms of ceiling-breakers tests your own limitations.The importance of surrounding yourself with challenging peers.The compounding energy within a community setting.Why you can't "think" your way into a new identity alone. Beyond Affirmations: Embodiment and Nervous System Reset The limitation of thinking, visualization, and affirmations alone.The necessity of your nervous system believing and your body feeling safe.The role of breathwork in creating a sense of safety.How panic in the face of abundance leads to loss.The physiological response to landing big deals: relaxation vs. tightening.The nervous system's signal of not feeling safe at a new level. Practicing Embodiment: Systems for Stability Moving from "I can't" to "I hold this. I belong here. I can do this."Beyond goofy affirmations: the series of embodiments.A practical exercise: imagining landing your biggest deal and noticing your response.Consciously slowing your breath and relaxing your shoulders.Practicing being at home in your new reality until it feels normal.Embodying belonging, deserving, and inherent value without needing to prove it.Breaking the cycle of constantly proving your worth. Why Identity Outlasts Tactics: The Long Game of Growth Tactics and tech are fleeting; identity is compounding.The obsolescence of playbooks versus the enduring power of identity.Walking into any room, industry, or market with a shifted identity.Spirit of the Deal and Superhuman Selling: Identity as the core, not an add-on.Why tactics only work when your identity supports them. Your Next Steps: Identify, Decide, Embody, Connect Actionable takeaways from the episode.Identify your line: What ceiling are you hitting?Make a decision: Commit to upgrading your identity.Decide who you are beyond that line.Practice embodiment daily: Train your nervous system to feel safe.The power of breathwork, visualizations, and other practices.Don't do it alone: The advantage of community and peer support.Why going further with a group is crucial for growth.The purpose of communities like Superhuman Selling and masterminds.Resetting your self-worth market and expanding your identity.Invitation to join and do the work.The ultimate goal: embodying the identity that naturally attracts results.
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    15 m
  • Dr. Thomas Kuchenbrod The Storm Within: Your Catalyst for Unstoppable Growth
    Sep 15 2025

    Alright, settle in. This is Spirit of the Deal, where we cut through the noise and get to the core of what drives success. Forget the fluff. We’re talking raw insight, actionable truth, and the kind of clarity that makes you lean in.

    Today, we've got Dr. Thomas Kuchenbrod. Not just a name, but a force. He’s navigated the raw intensity of NCAA athletics, weathered a health crisis that would sideline most, and emerged not broken, but built. Built to heal, built to scale, built to invest.

    We’re diving deep. No sugarcoating. Just the unfiltered exchange of energy, ambition, and impact.

    Here’s what we’re unpacking:

    • The Spark of Transformation: How a devastating diagnosis became the catalyst for a life-altering mission.
      • From athlete to healer: The unexpected pivot.
      • The isolation and the fight for health.
      • Functional medicine: More than a career, a calling.
    • Building Empires from the Ground Up: The relentless hustle that fuels massive growth.
      • Scaling Crohn's Colitis Lifestyle 10x: The mechanics of exponential success.
      • Mastering every role: From sales rep to strategic leader.
      • The constant pursuit of the next obstacle.
    • The Intersection of Wealth and Worth: Chasing financial freedom without sacrificing your soul.
      • The $100 million ambition: Why it matters and how to get there.
      • Breaking down the barriers: Christianity, medicine, and money.
      • Challenging the narrative: Financial success with integrity.
    • The Power of the Micro-Win: How small victories compound into massive momentum.
      • The identity shift that unlocks potential.
      • Learning from the lows to amplify the highs.
      • Diet, discipline, and the ripple effect.
    • Alignment: The True North of Ambition: Staying grounded while reaching for the stars.
      • Goals vs. self: The delicate balance.
      • Finding your drive without sacrificing family, faith, or health.
      • The excitement of progress as the ultimate compass.
    • The Art of the Deal: Moments where energy and intention made the impossible happen.
      • Real estate triumphs: Big wins, bigger lessons.
      • The courage to stay calm under pressure.
      • Embracing surrender, not control.

    This is where you stop wishing and start doing. Where ambition meets alignment. Get ready to feel the energy. Let’s go.

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    32 m
  • Identity: Your Science-Backed Advantage
    Sep 10 2025
    Introduction

    Alright, let's cut to it. You’re here because you’re tired of the grind. The endless hustle. The feeling that you’re always chasing something just out of reach.

    We’re diving deep today. No fluff. Just the raw truth about what separates those who *achieve* from those who merely *aspire*. We’re talking about identity. Not what you *do*, but who you *are*. Because when you shift that, everything shifts.

    We’re unpacking the science behind your success. The hidden edge. The exact mechanisms in your brain that either hold you back or propel you forward.

    Get ready to move from transactional to transformative. From doubt to decisive. From hustle to alignment. This is where the real deals get done.

    Here’s what we’re covering:

    • The Identity Shift: Beyond Transactional Goals
      • Why tying goals to identity unlocks powerful motivation.
      • The science behind recruiting stronger brain circuits.
      • Moving from "I want" to "I am."
    • Working Backwards: Consulting-Level Precision
      • Neville Goddard's "thinking from the end" and its scientific backing.
      • The brain's reward system: activating dopamine through purpose.
      • Deactivating doubt: The ventromedial prefrontal cortex at work.
      • Calming the amygdala by visualizing certainty.
    • Prioritizing Actions: Returns and Exploration
      • Focusing on high-return activities.
      • The crucial role of exploration and embracing the unknown.
      • How curiosity calms your fear center.
      • Letting go of the "how" to embrace possibility.
    • The Science of Alignment: Trust Over Cortisol
      • Rewiring your neurochemical baseline.
      • Shifting emotional associations from pressure to purpose.
      • The default mode network and narrative identity.
      • The power of the "Bardo state" – the space of possibility.
    • Embodying Your Future Self: The "Be, Do, Have" Blueprint
      • Transforming identity, not just chasing results.
      • The neuroscience of belief and self-anchoring confidence.
      • The truth: Your brain backs your belief.
      • Acting from your highest and best good.
    Honest Overview

    This episode cuts through the noise. It’s about shifting your focus. Stop chasing results. Start embodying your desired identity.

    The core message? Your identity drives your actions. Your actions shape your reality. Science proves it.

    Key takeaways:

    • Transformative goals beat transactional ones. Tie your goals to who you are, not just what you get. Your brain rewards identity-based motivation.
    • Think from the end. Work backward with precision. Visualize your desired state as already achieved. This calms your fear center and builds certainty.
    • Embrace curiosity and exploration. Prioritize actions based on their potential return, but don't neglect the unknown. Sometimes the greatest leaps come from stepping outside the predictable.

    Hesitation is a dead end. Decisiveness, rooted in identity, is the path forward.

    Stop the hustle. Start aligning. It’s not just a nice idea. It’s a neurological rewiring.

    The deal is already done. Act like it.

    • Books
      • The Science of Getting Rich
    • People
      • Brandon (Speaker)
      • Neville Goddard
      • Price Pritchett
      • Joseph Dispenza
      • Bob Proctor
      • Bruce Lipton
    • Websites
      • Psychology Today (Mentioned implicitly in relation to article content)
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    23 m
  • Stop Grinding, Start Shining: Christi Civalier Sales Secret
    Sep 1 2025

    Hey friend,

    Ever feel like you're spinning your wheels, working harder, not smarter? Like you're missing something, some secret sauce that others seem to have? I get it. It’s a brutal, lonely feeling. But what if I told you the missing piece isn’t another tactic, another course, another "hack"? What if it's you?

    I recently chatted with Christy Civilier, a top performer in tech sales for three decades. She hit a wall, the kind that makes you question everything. She didn't need more skills; she needed an identity shift.

    Christy's story is a gut punch of raw honesty – the hustle, the burnout, the realization that success wasn’t about more, but about becoming more. Sound familiar? Here's what she uncovered:

    • Unlearning the hustle: Success isn't about grinding harder. It's about aligning your energy with your authentic self.
    • Reprogramming limiting beliefs: Christy actively worked on unlearning the belief that she had to *earn* abundance, shifting to the understanding that she *is* abundance.
    • Embracing the "spirit of the deal": It's not just about closing deals; it's about serving others and embodying your ideal self.
    • The power of visualization: Christy's success wasn't accidental. She visualized her goals, embodying them daily – even before she knew what visualization was!

    Christy's "Be It Now" method helps high-achievers like you identify limiting beliefs, craft a powerful life script, and truly embody the future version of themselves. The result? More ease, more abundance, and a life that feels aligned, instead of exhausting.

    Ready to ditch the grind and step into your power?

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    38 m
  • The Deal with Grace: Abundance, Release, and Flow
    Aug 24 2025

    What's up, Spirit of the Deal listeners? This week, we're diving deep into a deal most of us overlook – the deal we make with grace.

    I recently asked the I Ching – that ancient book of wisdom – how to invite more grace into my life. The answer? It wasn't about grinding harder, but about possession in great measure and, surprisingly, decrease. It's a paradox: how to hold abundance and let go simultaneously.

    We'll unpack this through the lens of the I Ching's hexagrams, those symbolic lines representing solid and broken paths. My reading revealed "Possession in Great Measure," but with changing lines leading to "Decrease." This isn't just ancient philosophy – it's a direct reflection of how we operate in sales, leadership, and even our personal lives.

    • Possession in Great Measure: We all have abundance – skills, connections, wisdom. The mistake is hoarding it. Grace shows up when we see abundance as a responsibility, not a trophy.
    • The Changing Lines: Line 3 warns against arrogance; Line 4 reveals that aligning with purpose multiplies abundance. In sales terms: Don't just sell to sell; sell to serve.
    • Decrease: The path to grace isn't about adding more to your plate, but cutting away the excess. This creates space for the real deal – the connection between you and grace itself.

    We'll explore how abundance can feel like pressure, not grace. Pruning, letting go of unnecessary deals and commitments – that's how we make room for true abundance. And remember: grace isn't earned; it's welcomed, invited. It's about reaching out and saying, "I'm open to your strength."

    This episode is packed with practical takeaways, ancient wisdom, and a modern spiritual edge. Stick around; it's gonna be a good one.

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    12 m
  • Unlock Your Voice: From Nervous Talker to Magnetic Speaker with Mary Van Dorn
    Aug 18 2025
    Introduction

    Hey there, Spirit of the Deal listeners! This week, we’re diving deep into the raw, gritty, and spiritual side of sales and communication with the one and only Mary Van Dorn. Forget polished corporate speak – we're talking Gary Halbert's barstool wisdom meets Brandon's modern, mindful approach.This isn't your typical interview. We're using a high-octane "speed dating" segment to get right to the heart of Mary's energy and experience. Expect:

    • Punchy insights: Short, sharp bursts of wisdom you can use immediately.
    • Story-driven lessons: Compelling narratives that reveal the practical and emotional aspects of success.
    • Data-backed strategies: Proven techniques that work, no fluff allowed.
    • A modern spiritual edge: Intuition, energy, and universal flow – grounded in reality, not airy-fairy nonsense.

    So buckle up, because Mary's journey from mortgage banking to empowering nonprofit leaders with their voices is a masterclass in authentic connection and persuasive communication. We’ll uncover the secrets behind her success, and you’ll walk away with actionable takeaways you can use to boost your own impact – whether you’re selling a product, leading a team, or simply aiming to be heard.

    Honest Overview

    This episode is a raw, real conversation with Mary Van Dorn, a speaker coach who transforms nervous talkers into confident communicators. It's not your typical polished interview; it's a gritty, insightful dive into the power of authentic communication and the energy behind impactful speaking.

    Core Message: Unlock your authentic voice to achieve greater success and impact, both personally and professionally. Stop being boring; embrace storytelling to connect with your audience on a deeper level.

    • Storytelling is key: Weaving narratives into your communication makes you 22 times more memorable. It's not just about facts; it's about connection.
    • AI can't replace human connection: While AI can help with content creation, it can't replicate the energy, conviction, and genuine human connection that captivates audiences.
    • Unleash your inner storyteller: Mary shares how she discovered her own storytelling ability and uses it to help clients build their businesses and make a profound difference.
    • Find your alignment: Discover what lights you up, align your work with your passions, and experience the joy of purpose-driven living. Even if you're not an entrepreneur, find joy in your work and leave people happier than you found them.
    • Authenticity trumps perfection: Embrace imperfections in your storytelling. Adapt, connect with your audience, and let your genuine self shine through.

    Key Takeaway: Master the art of authentic communication to build stronger relationships, boost sales, and make a significant impact in your chosen field. Mary’s work helps people find their voice, share their stories, and ultimately, leave a mark on the world.

    Connect with Mary:

    MaryVanDorn.com

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    32 m
  • Unlock Your Inner Power: Breathwork, Belief, and the Path Forward
    17 m