Episodios

  • Laura Dionisio: From Engineer to Empowering Coach
    Nov 3 2025
    Introduction

    This week on Spirit of the Deal, we're diving deep with Laura Dionisio, a powerhouse coach who helps high achievers break free from "soul-sucking" success. Ever feel like you're climbing the ladder only to realize it's leaning against the wrong wall? Laura's been there, and she's here to guide you through a career pivot that feels not just successful, but genuinely *good*.

    We're talking about:

    • The "speed dating" of our intro: Get ready for rapid-fire insights into what makes Laura tick.
    • Alchemizing stubbornness: Discover how a shadow trait became her superpower in sales and life.
    • The ultimate sales question: Learn how Laura flips the script to get clients to ask themselves the *real* question.
    • From aerospace to alignment: Laura shares the courageous leap she took from a stable corporate career to building her dream business, Lead Intact.
    • Embodying your future self: We explore the neuroscience and mindset shifts required to truly step into the identity you desire.
    • The "cha-cha" childhood and its impact: How a nomadic upbringing shaped Laura's global perspective and innate resilience.
    • The spirit of the deal, redefined: Laura breaks down her "Why, What, How" framework and how it applies to every exchange.

    If you're ready to ditch the burnout, reclaim your career, and build a life with purpose and passion, this episode is your blueprint. Get ready to be inspired, challenged, and aligned.

    Honest Overview

    Laura Dionisio brings a powerful perspective on career transitions, rooted in her own journey from eighteen years in corporate engineering to becoming a purposeful career coach. The core insight is that true success isn't about climbing a ladder, but about aligning your career with what actually feels good and brings you joy. She emphasizes ditching the "shiny but soul-sucking" versions of success that society often pushes.

    The emotional stakes here are high. For so many high achievers, there's a gnawing feeling of misalignment, a sense of "is this all there is?" Laura experienced this herself, leading to a period of "reverse bedtime procrastination" and a profound sense of being out of sync with her own needs. Her decision to leave a long, established corporate career for her own business, Lead Intact, was a massive leap of faith. She highlights the relief and liberation that came with finally aligning her actions with her inner truth.

    Key takeaways from the conversation include:

    • The Power of Embodiment: Laura, like many in the "Spirit of the Deal" community, understands that visualizing success isn't enough; you have to embody your future self. This means not just seeing it, but feeling it and acting from that place.
    • Stubbornness as a Strength: She candidly shares her "shadow trait" of stubbornness, which she's powerfully alchemized into determination. When faced with doubt, her stubbornness kicks in, pushing her forward, often against the odds.
    • "Are You Worth It?": The boldest sales conversation takeaway is the question, "The program's worth it, are you worth it?" This flips the script, forcing potential clients to confront their own self-worth and readiness to invest in themselves.
    • Cultural Resilience and Adaptability: Her "cha-cha childhood," moving between the Philippines and the US multiple times, built incredible resilience and an open-mindedness to different ways of being. This has translated into her coaching, allowing her to be deeply understanding of diverse perspectives.
    • The "Why" and "What" of the Deal: Laura's framework for "Spirit of the Deal" centers on understanding the intention behind any exchange – the "why" (your core motivation) and the "what" (your desired outcome), as opposed to just the "how" (the transaction itself).
    • Leaving the Spreadsheet Behind: Her significant career pivot was the first time she didn't create a spreadsheet. This signifies a move from purely logical, data-driven decisions to trusting her intuition and inner knowing.

    The conversation powerfully illustrates how embracing your authentic identity, even when it means defying expectations and societal norms, leads to a more energized, aligned, and ultimately, more successful life and career. It's about doing the brave work of excavating your own truth and then building your life from that foundation.

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    25 m
  • When Overflow Hits
    Oct 28 2025

    What happens when the floodgates open? Last week was a whirlwind of vacation, travel, and a packed schedule of breathwork sessions, interviews, and important client calls. It felt like everything hit at once, pushing the limits of what seemed possible. But here's the kicker: this wasn't a sign of overwhelm. It was proof. Proof of alignment, of growth, and of the universe responding to what you've been asking for.

    In this episode, we dive deep into the psychology of abundance and the neuroscience of expansion. You'll learn:

    • The difference between forcing and allowing: Discover why chasing what you want often repels it, and how to shift into a state of effortless attraction.
    • How to recognize and break through your "upper limits": We'll explore how to reframe moments of perceived overwhelm as signals for growth, not sabotage.
    • The tangible results of alignment: Hear how consistent practices and a commitment to expansion can lead to significant breakthroughs in your business and life.

    If you're ready to stop chasing and start receiving, this episode is your roadmap to holding and multiplying overflow sustainably. Get ready to expand your capacity and embrace the next level of who you are becoming.

    Membership program: https://3daychallenge.elysearcher.com/

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    19 m
  • Embrace the Flow with Joseph Rodrigues
    Oct 20 2025
    Introduction Ever feel like the "hustle" is more like a hamster wheel? We get it. This week, we're diving deep with Joseph Rodrigues, a guy who knows how to ditch the friction and find the flow. Forget the grind; we're talking about making success feel less like a battle and more like a beautiful, unfolding dance. Here's the promise: By the end of this episode, you'll have a fresh perspective on how to achieve your biggest goals without the burnout. We're talking about unlearning outdated beliefs about "hard work," tapping into your true power, and discovering what "acting in a certain way" *really* means. Get ready to reframe your approach to success and embrace a more joyful, effortless path. Connect with Joseph: https://www.onlinetrainingforentrepreneurs.com/ Honest Overview This conversation was a deep dive into embracing life and entrepreneurship through the lens of flow, personal growth, and unconventional wisdom. Joseph Rodrigues and Brandon Handley explored how to dissolve limiting beliefs and conditions to unlock true potential, all while keeping it fun and actionable. Central insights revolved around the idea that true success isn't about grinding harder, but about working smarter and more harmoniously. Joseph highlighted the transformative power of his "flow-based" approach to entrepreneurship, emphasizing that opportunities and solutions emerge naturally when we release resistance and conditioning. Key Takeaways: Unlearning the Grind: The conversation kicked off with a stark reminder that "working hard" is often the first thing we need to unlearn about success. True power comes from alignment, not brute force.The Power of "I Am Not": Joseph's active reprogramming centers on dissolving the core belief of "I am not," which he sees as the root of many other limiting conditions.Mind Mapping as a Superpower: Joseph's signature style of using mind maps for content creation was celebrated. It's not just a tool, but a way to visualize connections and enhance comprehension, akin to rearranging neurological structures for optimal learning.Embracing the Rabbit Hole: From "Think and Grow Rich" to ancient alchemy, the discussion traced a fascinating intellectual journey, showing how foundational texts and concepts can lead to unexpected, profound insights."Acting in a Certain Way" as Flow: This isn't about forcing actions, but about responding naturally and congruently when conditions dissolve. It's about moving with certainty, not attachment to outcomes.The Spiritual Game: The realization that personal development is inherently spiritual dawned as Joseph noticed happiness and peace arising without external validation.Collaborative Energy: A perfect example of the "spirit of the deal" was the story of turning a potential competitive situation into a collaborative win-win, highlighting how energy and a focus on synergy create powerful outcomes.The "School Community": Joseph's new venture is a space to discuss entrepreneurship, mindsets, and spiritual aspects in a flow-based, supportive environment, opening the doors for others to find their own natural path. The emotional stakes were high, as both hosts and guest shared authentic experiences of overcoming struggle, questioning conventional wisdom, and ultimately finding a more joyful and effective way to navigate life and business. The conversation was a testament to the fact that serious transformation can indeed be fun, expansive, and deeply empowering when we learn to trust the natural flow of life. Mentioned in this Episode Notable Mentions People James BondSteve JobsMalcolm GladwellAbraham LincolnNeville GoddardFlorence Scoville ShinnAlan WattsNapoleon HillBob ProctorEarl NightingaleCharles HannelRhonda ByrneHenry FordNikola TeslaBruce LeeWilliam Walker AtkinsonYogi RamacharakaMagus IncognitoMichael WittePaul Foster CaseAlex HormoziJoseph MurphyJames Allen Brands/Companies XMindTrader Joe'sGapIris ReadingAce Reader Books Think and Grow RichThe Tipping PointThe Strangest SecretThe KabbalahThe Science of Getting RichThe Master Key SystemThe Secret Doctrine of the RosicruciansThe Power of Your Subconscious Mind Tools/Websites XMind (software)InstagramYouTubeGoogleLM Notebook (Google)Speedreadingzone.com Frameworks/Concepts Mind MapsThe Law of AttractionThe Law of VibrationNeti-Neti (Hinduism)Spiritual GameMastermind PrincipleHermeticismAncient AlchemyRosicrucianismSpeed ReadingAuto-SuggestionThe Law Just IsBusiness Optimization (Optimization, Automation, Delegation, Elimination)
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    44 m
  • Wealth Energetics: Identity Over Income.
    Oct 11 2025
    Introduction

    What if the secret to more money isn't more hustle, but a higher vibration? This week on Spirit of the Deal, we're diving deep into Wealth Energetics. Forget the spreadsheets and the grind for a moment. We're talking about who you *are* when you already feel wealthy, long before the numbers hit your account.

    We're breaking down how your subconscious can sabotage your success, why "doing things in a certain way" is the real secret to getting rich, and how your energy—not just your effort—sets your income ceiling.

    Get ready to:

    • Understand the difference between operating from force versus flow.
    • Discover why alignment trumps hustle in attracting wealth.
    • Learn how to calibrate your internal "thermostat" to match your desired income.
    • Shift from aggressive "I am" affirmations to powerful, subconscious-driven questions.
    • Leverage the power of community to elevate your energetic state.

    This is about embodying the version of you that's already there. It's about money moving towards certainty, not desperation. Tune in to recalibrate your internal compass and start attracting abundance from a place of empowered presence.

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    18 m
  • Lynette Eyde: Embracing the Unseen Self
    Sep 29 2025
    Introduction This week on The Spirit of the Deal, we're diving deep into the transformative power of identity shifts and embracing the unknown with the incredible Lynette Ida. If you've ever felt the pull to reinvent yourself, questioned your path, or struggled with the idea of "enough," this episode is your blueprint. We'll explore: How Lynette, a former international public health expert, pivoted from saving the world to saving herself after a life-altering health crisis.The profound shift in defining prosperity – moving beyond monetary gain to embracing health, presence, and a slow, intentional life.The challenging, yet ultimately liberating, journey of embracing her calling as a traditional healer, even when it wasn't the path she initially chose.The neuroscience behind accepting what is, and why fighting your calling is a losing battle.How communities like the Awakened Leadership community provide the anchor and acceptance needed to navigate massive personal evolution. Get ready to be inspired by Lynette's raw honesty and powerful insights. She's proof that the most profound deals are the ones we strike with ourselves. Honest Overview This conversation with Lynette Ida dives deep into the radical pivot happening in her life, moving from a high-powered career in global health to a profound focus on self, spirituality, and ancestral calling. The stakes are high – it's about redefining prosperity, embracing a new identity, and navigating the often-uncomfortable process of shedding old skins. The emotional core lies in the courage required to let go of external validation and the pursuit of worldly success to embrace a more authentic, albeit challenging, path. The Evolution of Prosperity: Lynette's definition of prosperity has dramatically shifted. What once meant career achievements and monetary gain has transformed into the richness of health (mental, physical, and physiological), living in a desired environment, and embracing a slower, more intentional pace of life.Identity as a Fluid Construct: The conversation highlights a pivotal identity shift. Lynette's drive to be "international" and "worldly" in her 30s, focused on saving others, has given way to an intense inward focus on self-preservation and healing, particularly after facing a life-threatening health crisis. This marks a powerful transition from external contribution to internal alignment.The "Spirit of the Deal" Redefined: For Lynette, the "Spirit of the Deal" is about the internal negotiation between "wanting" and "being enough." It's about placing her spiritual attention and authenticity on this internal alignment, looking inward rather than externally for fulfillment. This deal, she admits, is "not an easy deal to strike."The Unforeseen Calling: A significant part of Lynette's current journey involves embracing her role as a traditional healer, a path she inherited and initially resisted. This isn't a chosen career but a calling that, when ignored, led to personal upheaval. The emotional weight here is palpable; it's about surrendering to a lineage and a destiny that demands authenticity and presence.Suffering as a Catalyst for Growth: Lynette challenges the notion of avoiding suffering. She posits that a certain type of "frivolous" suffering—like fighting against societal expectations or the ego's need for external validation—is essential for growth. This is the suffering she's currently navigating as she sheds her old persona and embraces a more spiritual existence.The PhD and the Traditional Path: Interestingly, Lynette is pursuing a PhD in intellectual property law concerning biotechnological advancements in South Africa. This intellectual pursuit runs parallel to her deeply spiritual work as a traditional healer and her new role as a death doula, showcasing a multifaceted approach to life and contribution.The Power of Community: The conversation underscores the vital role of community, particularly through the Awakened Leadership community. This space offers solace, acceptance, and the chance to be truly oneself without qualification. It's a reminder that while old connections may fade, new ones can provide the support needed to navigate profound transitions.Embracing the "Death Midwife" Role: Lynette's training as a death doula is a significant revelation. This role extends beyond physical death to encompass the death of old identities, careers, and life stages. It's about holding space for profound transitions and supporting others through their own "liminal spaces," infused with her traditional healing wisdom. The central insight is that true alignment and a redefined sense of prosperity often emerge from radical acceptance of one's authentic path, even when that path is challenging and deviates significantly from societal norms. The emotional stakes are deeply personal: facing down the ego, honoring ancestral calls, and finding peace in the surrender to what is.
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    32 m
  • Neuroscience Unlocks Your Income Ceiling: Here's How.
    Sep 24 2025
    What's going on, Spirit of the Deal? Welcome back. If you're new, this is where we peel back the curtain on business and sales. Forget the surface-level tactics and the endless grind. We're diving deep into the real engine: your identity. Today, we're pulling back the curtain on a live session from our Men's Mastermind with Superhuman Selling, showcasing the kind of identity work that can unlock your next level. Because here's the hard truth: you'll never outgrow the identity you're currently operating from. Until that shifts, you're destined to hit the same ceiling, again and again. What You're Going to Hear Today: The Identity Ceiling: Understanding Your Mental Resistance Line Defining your comfort zone, self-worth thermostat, or mental resistance line.How this line causes results to snap back after growth.The stock market analogy: recognizing resistance and bounces.Why this isn't Wall Street, but your own income, self-worth, and identity.The consequences of not breaking through and resetting your ceiling. Identifying Your Personal Market Limit Self-assessment: What specific line are you bumping into?Common ceilings: income numbers, deal sizes, client types.The inner world as a "market of self-worth."How new goals test your market and trigger nervous system responses.The danger of an unstable nervous system in the face of abundance and responsibility.Self-sabotage as a retreat to safety when the market crashes. The Power of Identity Work: The Highest Leverage Move How shifting self-worth and expanding identity resets your internal market.Making the impossible your new baseline.The concept of a "never-dipping" self-worth market and its implications.Real-world community examples: presidents' club, opening new businesses.The crucial shift: from doing to believing in who you are.Personal anecdotes of opportunity expansion through alignment over grind. The Energy of Winning: How Identity Rubs Off The impact of simply being in the energy of high performers.How sitting in rooms of ceiling-breakers tests your own limitations.The importance of surrounding yourself with challenging peers.The compounding energy within a community setting.Why you can't "think" your way into a new identity alone. Beyond Affirmations: Embodiment and Nervous System Reset The limitation of thinking, visualization, and affirmations alone.The necessity of your nervous system believing and your body feeling safe.The role of breathwork in creating a sense of safety.How panic in the face of abundance leads to loss.The physiological response to landing big deals: relaxation vs. tightening.The nervous system's signal of not feeling safe at a new level. Practicing Embodiment: Systems for Stability Moving from "I can't" to "I hold this. I belong here. I can do this."Beyond goofy affirmations: the series of embodiments.A practical exercise: imagining landing your biggest deal and noticing your response.Consciously slowing your breath and relaxing your shoulders.Practicing being at home in your new reality until it feels normal.Embodying belonging, deserving, and inherent value without needing to prove it.Breaking the cycle of constantly proving your worth. Why Identity Outlasts Tactics: The Long Game of Growth Tactics and tech are fleeting; identity is compounding.The obsolescence of playbooks versus the enduring power of identity.Walking into any room, industry, or market with a shifted identity.Spirit of the Deal and Superhuman Selling: Identity as the core, not an add-on.Why tactics only work when your identity supports them. Your Next Steps: Identify, Decide, Embody, Connect Actionable takeaways from the episode.Identify your line: What ceiling are you hitting?Make a decision: Commit to upgrading your identity.Decide who you are beyond that line.Practice embodiment daily: Train your nervous system to feel safe.The power of breathwork, visualizations, and other practices.Don't do it alone: The advantage of community and peer support.Why going further with a group is crucial for growth.The purpose of communities like Superhuman Selling and masterminds.Resetting your self-worth market and expanding your identity.Invitation to join and do the work.The ultimate goal: embodying the identity that naturally attracts results.
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    15 m
  • Dr. Thomas Kuchenbrod The Storm Within: Your Catalyst for Unstoppable Growth
    Sep 15 2025

    Alright, settle in. This is Spirit of the Deal, where we cut through the noise and get to the core of what drives success. Forget the fluff. We're talking raw insight, actionable truth, and the kind of clarity that makes you lean in.

    Today, we've got Dr. Thomas Kuchenbrod. Not just a name, but a force. He's navigated the raw intensity of NCAA athletics, weathered a health crisis that would sideline most, and emerged not broken, but built. Built to heal, built to scale, built to invest.

    We're diving deep. No sugarcoating. Just the unfiltered exchange of energy, ambition, and impact.

    Here's what we're unpacking:

    • The Spark of Transformation: How a devastating diagnosis became the catalyst for a life-altering mission.
      • From athlete to healer: The unexpected pivot.
      • The isolation and the fight for health.
      • Functional medicine: More than a career, a calling.
    • Building Empires from the Ground Up: The relentless hustle that fuels massive growth.
      • Scaling Crohn's Colitis Lifestyle 10x: The mechanics of exponential success.
      • Mastering every role: From sales rep to strategic leader.
      • The constant pursuit of the next obstacle.
    • The Intersection of Wealth and Worth: Chasing financial freedom without sacrificing your soul.
      • The $100 million ambition: Why it matters and how to get there.
      • Breaking down the barriers: Christianity, medicine, and money.
      • Challenging the narrative: Financial success with integrity.
    • The Power of the Micro-Win: How small victories compound into massive momentum.
      • The identity shift that unlocks potential.
      • Learning from the lows to amplify the highs.
      • Diet, discipline, and the ripple effect.
    • Alignment: The True North of Ambition: Staying grounded while reaching for the stars.
      • Goals vs. self: The delicate balance.
      • Finding your drive without sacrificing family, faith, or health.
      • The excitement of progress as the ultimate compass.
    • The Art of the Deal: Moments where energy and intention made the impossible happen.
      • Real estate triumphs: Big wins, bigger lessons.
      • The courage to stay calm under pressure.
      • Embracing surrender, not control.

    This is where you stop wishing and start doing. Where ambition meets alignment. Get ready to feel the energy. Let's go.

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    32 m
  • Identity: Your Science-Backed Advantage
    Sep 10 2025
    Introduction

    Alright, let's cut to it. You're here because you're tired of the grind. The endless hustle. The feeling that you're always chasing something just out of reach.

    We're diving deep today. No fluff. Just the raw truth about what separates those who *achieve* from those who merely *aspire*. We're talking about identity. Not what you *do*, but who you *are*. Because when you shift that, everything shifts.

    We're unpacking the science behind your success. The hidden edge. The exact mechanisms in your brain that either hold you back or propel you forward.

    Get ready to move from transactional to transformative. From doubt to decisive. From hustle to alignment. This is where the real deals get done.

    Here's what we're covering:

    • The Identity Shift: Beyond Transactional Goals
      • Why tying goals to identity unlocks powerful motivation.
      • The science behind recruiting stronger brain circuits.
      • Moving from "I want" to "I am."
    • Working Backwards: Consulting-Level Precision
      • Neville Goddard's "thinking from the end" and its scientific backing.
      • The brain's reward system: activating dopamine through purpose.
      • Deactivating doubt: The ventromedial prefrontal cortex at work.
      • Calming the amygdala by visualizing certainty.
    • Prioritizing Actions: Returns and Exploration
      • Focusing on high-return activities.
      • The crucial role of exploration and embracing the unknown.
      • How curiosity calms your fear center.
      • Letting go of the "how" to embrace possibility.
    • The Science of Alignment: Trust Over Cortisol
      • Rewiring your neurochemical baseline.
      • Shifting emotional associations from pressure to purpose.
      • The default mode network and narrative identity.
      • The power of the "Bardo state" – the space of possibility.
    • Embodying Your Future Self: The "Be, Do, Have" Blueprint
      • Transforming identity, not just chasing results.
      • The neuroscience of belief and self-anchoring confidence.
      • The truth: Your brain backs your belief.
      • Acting from your highest and best good.
    Honest Overview

    This episode cuts through the noise. It's about shifting your focus. Stop chasing results. Start embodying your desired identity.

    The core message? Your identity drives your actions. Your actions shape your reality. Science proves it.

    Key takeaways:

    • Transformative goals beat transactional ones. Tie your goals to who you are, not just what you get. Your brain rewards identity-based motivation.
    • Think from the end. Work backward with precision. Visualize your desired state as already achieved. This calms your fear center and builds certainty.
    • Embrace curiosity and exploration. Prioritize actions based on their potential return, but don't neglect the unknown. Sometimes the greatest leaps come from stepping outside the predictable.

    Hesitation is a dead end. Decisiveness, rooted in identity, is the path forward.

    Stop the hustle. Start aligning. It's not just a nice idea. It's a neurological rewiring.

    The deal is already done. Act like it.

    • Books
      • The Science of Getting Rich
    • People
      • Brandon (Speaker)
      • Neville Goddard
      • Price Pritchett
      • Joseph Dispenza
      • Bob Proctor
      • Bruce Lipton
    • Websites
      • Psychology Today (Mentioned implicitly in relation to article content)
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    23 m