The deal isn't closed by force; it's closed by clarity.
Most of you are white-knuckling the steering wheel of your career, praying the upholstery doesn't rip before you hit your Q4 numbers. You're treating your discovery calls like a tactical extraction and your nervous system like a rented mule. It's high-friction, low-resonance, and frankly, it's a waste of your biological bandwidth. We sat down with Kevin Hubschmann, the founder of Laugh Dot Events, to discuss why your "professional" persona is actually a bottleneck for your ROI.
Kevin transitioned from selling enterprise SaaS to what he calls "LaaS" (Laughter as a Service). But this isn't about telling jokes in the breakroom. This is about Human Physics. It's about using the mechanics of improv to regulate your state, navigate high-stakes environments, and stop being a "JV" version of yourself. When you operate with less internal friction, the market responds.
Key Insights for the Coherent Leader:
"F*** Your Good Idea": In improv and enterprise sales, your attachment to your own "brilliant" next line is a parasite. It eats your capacity to listen. Kevin highlights that true leverage comes from abandoning your script to meet the resonance of the room. Stop interrupting the flow to deliver a pitch the client didn't ask for.
The Identity Tax: Most professionals suffer from a split-personality deficit—a "9-to-5" robot and a "5-to-9" human. This internal dissonance is a massive energy leak. Kevin's "unlock" happened when a mentor gave him permission to stop being a "Salesman" and start being himself. Authenticity isn't a soft skill; it's a regulation strategy.
The Corporate Simulation: We all use the same twenty buzzwords—"circle back," "synergy," "alignment"—to mask the fact that we're stressed. Acknowledging the absurdity of the corporate vernacular reduces the collective pressure in the room. Laughter is the fastest way to reset a dysregulated team and restore cognitive bandwidth.
Strategic Empathy as Leverage: Enterprise deals aren't won by "crushing" the opposition. They are won by making your champion a rockstar. Kevin's approach focuses on finding the right budget—shifting from a "tactical" spend to a "strategic" investment—by reading the human physics of the organization.
The Shift:
Stop trying to override your biology with more caffeine and louder presentations. Regulation is the new competitive advantage. Kevin's work proves that when you lean into levity and presence, you aren't just "having fun"—you are increasing your capacity to handle complexity. You are becoming the eye of the storm.
If your team is currently vibrating at a frequency of pure anxiety, it's time to recalibrate. Operate with less friction. The results will follow the resonance.
If your team is vibrating with unnecessary friction, Kevin is the eye of the storm you need. Get your offsite sorted before the wheels fall off.
Navigate over to https://laughrx.laugh.events and fix your culture before it breaks you.