This episode explores the game-changing impact of sports sponsorships on brand strategy. With consumer attention becoming harder to capture in a crowded marketplace, top brands are increasingly turning to sports sponsorships not just as a marketing tool, but as a core component of their growth strategy. We'll break down how these partnerships help brands achieve critical goals—like boosting brand awareness, engaging consumers, strengthening client relationships, gathering valuable data, inspiring employees, and championing diversity.

Drawing insights from top performers in Interbrand’s Best Global Brands ranking, we’ll look at why sponsorships are becoming indispensable and how they're shaping the future of brand success. If you’re curious about how the world’s leading brands are leveraging sports to score big.

Original article available at: https://sportbyfort.com/blog/f/sponsorships-are-the-answer

The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.

This episode discusses the challenges faced by Brazilian football in attracting sponsors due to a lack of professionalism and ethical practices. It highlights several incidents, including leadership struggles within the Brazilian Football Confederation, a failed attempt to establish a Brazilian Football League, and corruption within the management of prominent clubs like Corinthians.
The lack of professionalism and transparency in Brazilian football creates a climate of insecurity for sponsors who are wary of potential scandals, leading them to invest in other leagues and sports instead.
This situation presents a significant obstacle to the growth and development of Brazilian football and calls for structural changes and greater professionalism in the sport's governance to attract international investment and secure a place for Brazil in the global football market.

The source article for this episode can be found here: https://sportbyfort.com/blog/f/the-worst-enemy

The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.

This episode discusses the evolution of sports sponsorship, highlighting the growing presence of luxury brands in this market and the historical waves of sponsorship, starting with American consumer goods brands and moving to Japanese, Korean, Russian, and Chinese companies, followed by the rise of technology and cryptocurrency sponsors.
Today, luxury brands like Louis Vuitton, Gucci, and Zegna are becoming major players in sports sponsorships, creating new categories such as trophy bags and athlete endorsements. This shift is expected to continue as luxury brands seek new avenues for marketing their products to affluent consumers, who are increasingly interested in sports and athletic lifestyles.

The source article for this episode can be found here: https://sportbyfort.com/blog/f/sports-luxury