• Spotting trends in an anxious world

  • Nov 16 2020
  • Length: 21 mins
  • Podcast

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Spotting trends in an anxious world

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  • Summary

  • Covid-19 has fundamentally changed the world, our habits and behaviours. How do you distinguish between consumer trends which are set for the long-term and those which will evaporate once the pandemic recedes? Mike Ivatt and Tassos Stassopoulos discuss finding trends in an anxious and socially distanced world, using digital ethnography. 
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