• Stand Out In Your Marketing with Your Signature Promise

  • Mar 22 2023
  • Length: 17 mins
  • Podcast
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Stand Out In Your Marketing with Your Signature Promise

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  • Summary

  • Imagine for a moment all of your peers around a one mile radius (15 miles if you're in a more rural area) that offer the exact same services as you. Why would your client/patient choose you versus them? This is the question they're asking themsevles and the answer to that question needs to be addressed in your marketing. And one of the ways I teach this to my clients is by developing what I refer to as your, "Signature Promise". Being able to verbally and visually articulate:

    • Who you are
    • How you can help, and
    • How you are different than your peers

    On today's episode you're going to learn:

    • Why I refer to this concept as your "Signature Promise".
    • Why it's always based on the future result you're providing, and
    • Some examples of what it looks like in practice from actual clients.
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