Have a marketing question? Text it here!

Welcome Senior Living Change Champions!

Today, we're getting real! Are you ready to find out what the common pitfalls that new sales managers and business owners often encounter in senior living?

We're talking about everything from the importance of planning your day (yes, it makes a huge difference!) to why following up correctly is a non-negotiable.

I’ll also share some of my personal hacks, like using email templates to save time and why entering your data into a CRM is something you can’t skip—even if you think you can keep it all in your head.

Join me as we uncover these top five mistakes and offer practical tips to help you avoid them, ensuring you can drive better outcomes for your community and the families you serve. Get ready to be inspired, gain actionable insights, and take control of your future in the senior care industry. Let's dive in!

Support the Show.

Want more? Tips, workshops and trainings are available to you!

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
4. Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.

Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Have a marketing question? Text it here!

In this episode, we delve into the crucial topic of understanding and communicating with various caregiver personas. As a senior living professional, knowing your audience is key to building trust and ensuring a smooth transition for families. We discuss:

• The unique challenges faced by Generation X and Baby Boomer adult children.
• How to address the concerns of aging adults seeking to maintain their independence.
• The importance of including spouses in the decision-making process and treating them as partners in care.
• Practical tips for rapid engagement and preferred communication methods to ease the stress of your prospects.

Tune in to learn how to tailor your communication approach to meet the needs of diverse caregivers and improve your senior living community's occupancy rates.

Support the Show.

Want more? Tips, workshops and trainings are available to you!

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
4. Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.

Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Have a marketing question? Text it here!

In today's episode, we have special guest, Tonya Morales, who shares her incredible journey of selling out a newly built senior living community in just one year! Did your jaw drop too?

Tonya utilized the power of social media, particularly Facebook and YouTube, to create engaging content that attracted and retained depositors to become future residents.

From video tours during construction to creative Facebook campaigns, Tonya reveals her strategies and the importance of a cohesive social media strategy. She also discusses the potential benefits of having a dedicated team for content creation and deployment.

Stay tuned for a conversation filled with insights on video marketing, messaging, and the critical role of social media in senior living sales.

Support the Show.

Want more? Tips, workshops and trainings are available to you!

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
4. Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.

Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Have a marketing question? Text it here!

To start the second half of the year, we are diving straight into overcoming common sales objections caregiving families have and the mindset barriers that salespeople or business owners often face.

We'll explore the key types of objections you might encounter, from "I'm not ready right now" to "I need more information," and provide actionable strategies to navigate them.

Whether it's building trust, creating a sense of urgency, or demonstrating value, we'll cover how you can turn objections into opportunities to help families make one of the most challenging decisions of their lives.

Join us as we equip you with practical tips and expert insights to excel in your role while making a meaningful impact. Let's get started and own your future together!

Support the Show.

Want more? Tips, workshops and trainings are available to you!

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
4. Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.

Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Have a marketing question? Text it here!

In today's podcast, we're diving deep into the maze of paid referral agencies. Buckle up; it's about to get real!

Ever wondered about the dance between senior living providers and referral agencies? I spill the tea on this senior living love story debunking misconceptions and shedding light on the real cost implications for you and your business.

But hold up! Choosing the right agency is like picking the perfect dance partner. I've got strategies for you – from aligning with your brand to handling pushback from the case managers and discharge planners.

We also dig into the nitty-gritty of contractual trip hazards, excessive commissions, retainer fees – we've all been there. Learn how to avoid these profit-margin pitfalls and why immediate payment to them might not be your best bet.

And here's the golden nugget, ticket, or child (movie reference...LOL):
Personalized marketing is your secret sauce! Know your value, communicate it like a pro, and watch those relationships bloom.

Tune in, take notes, and let's waltz through the world of paid referral agencies together. Remember, Start With Occupancy is not just a podcast; it's your backstage pass to senior living community success!

00:03 Introduction and Podcast Overview

01:35 The Sensitive Subject of Paid Referral Agencies

04:20 Understanding the Role of Paid Referral Agencies

07:11 When and How to Use Paid Referral Agencies

09:56 The Potential Pitfalls of Relying on Paid Referral Agencies

11:10 Choosing the Right Partner for Your Business

14:27 The Importance of Communication with Paid Referral Partners

15:00 Dealing with Criticism and Misunderstandings

16:07 The Dangers of Devaluing Your Community

16:48 How Much Should You Pay for Referrals?

16:58 The Importance of Communication and Understanding Your Market

17:22 The Risks of Over-reliance on Paid Referral Companies

17:39 The Importance of Retaining Control Over Your Business

20:58 The Dangers of 100% Contracts and Retainer Fees

23:42 The Importance of Generating Your Own Move-ins

25:51 The Importance of Understanding Your Value Proposition

28:46 Conclusion and Final Thoughts

Support the Show.

Want more? Tips, workshops and trainings are available to you!

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
4. Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.

Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Have a marketing question? Text it here!

Finally, the official relaunch of the Start With Occupancy podcast.

Happy New Year!!! What's does 2024 look like for us? Well, I am still dedicated to serving senior living owners, operators, and sales professionals.

What can you expect out of the podcast this year?

Insightful advice – from useful sales and marketing tips to leadership concepts – all aimed at inspiring change, impacting lives, and improving outcomes for the aging and their families.

Through a series of case studies, quick tips, candid exchanges, and motivational segments, I plan to help you navigate the challenges that come with the owning, operating, and selling senior care services. I am commitment to equipping you with the right tools and resources to excel in your businesses, starting with the new accelerator program (Compass Rose XL), the new mentorship website (Start With Occupancy), and the FREE mentorship group on Facebook (Start With Occupancy - A Mentorship Community). Join me in making a difference in the lives of seniors, their families, and your business.

00:00 Introduction and Welcome

00:10 My Journey and Mission

01:39 New Year, New Beginnings

01:58 Lessons from 2023: The Power of Pivoting

02:30 Setting the Scene for 2024

07:52 The Importance of Listening to Your Customers

11:33 Overcoming Perfectionism and Making Quick Decisions

14:27 What to Expect in 2024: Case Studies and Quick Tips

16:22 Introduction to 'Raising the Bar' and 'Thrive in Five'

16:43 Engaging with the You: Q&A Sessions

16:55 Join the Facebook Group: Start With Occupancy

17:49 The Mindset of a Business Owner

18:17 Overcoming Self-Doubt and Achieving Success

20:52 The Importance of Asking Questions

23:24 The Power of Collaboration and Helping Others

25:21 The Goal: Helping 30,000 Families

26:30 The Importance of Persistence and Progress

28:20 Introducing the New Website: Start With Occupancy

30:28 Future Plans

Support the Show.

Want more? Tips, workshops and trainings are available to you!

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
4. Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.

Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Have a marketing question? Text it here!

#8 - The two questions I receive from new senior living owners and sales professionals are:

1. How do I market my community?
2. How do I get families to decide my community is the right one for them?

Today, we are going to address the latter. It starts with asking yourself, "How am I connecting with families and/or the prospective resident?"

The three-part series will review the method, the execution, and the follow up.

All three components will get you through the gate and into the starting point of connecting and building trust with families and prospective residents.

Let me know which techniques you used from the episode to forge a connection and build trust by sending me DM on our Podcast Instagram account by clicking here: Start With Occupancy

Support the Show.

Want more? Tips, workshops and trainings are available to you!

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
4. Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.

Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Have a marketing question? Text it here!

#7 - The two questions I receive from new senior living owners and sales professionals are:

1. How do I market my community?
2. How do I get families to decide my community is the right one for them?

Today, we are going to address the latter. It starts with asking yourself, "How am I connecting with families and/or the prospective resident?"

The three-part series will review the method, the execution, and the follow up.

All three components will get you through the gate and into the starting point of connecting and building trust with families and prospective residents.

Let me know which techniques you used from the episode to forge a connection and build trust by sending me DM on our Podcast Instagram account by clicking here: Start With Occupancy

Support the Show.

Want more? Tips, workshops and trainings are available to you!

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
4. Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.

Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!