Are you trying to show up in all the places on social media?


Chances are, if that’s you, you’re probably a bit overwhelmed.


Whether you're managing social media by yourself or seeking a strategic social media partner, this episode breaks down the fundamentals.


We’re helping you align your social media presence with your business goals, from understanding your audience to aligning with business objectives, we’re chatting about the who, where, why, and how to all the platforms.

We’re chatting about the platforms, their specific advantages and user demographics with an emphasis on understanding your audience and aligning social media use with business goals.

You also get actionable tips and insights for optimizing your social media strategy as well as content types, engagement strategies, and the impact of keywords on each platform.


Tune in for expert advice and stay ahead in the ever-evolving world of social media marketing.


Key resources like Instagram Reels tips and Heidi's hook tip sheet are linked in the show notes.

Episode Highlights:

- Understanding the importance of choosing the right social media platform for your business.

- Insights into the target demographics and strengths of Facebook, Instagram, LinkedIn, Twitter (X), TikTok, Pinterest, and Threads.

- Tips for optimizing your social media strategy based on your audience and business goals.

- The significance of keywords in social media content for better searchability.

- Resources and tools for effective social media management and content creation.

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Resources

• Social Media Today - Reels Best Practices

• Social Strategy Planner

• Free Instagram Hook Guide

• Schedule a Strategy Session

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Do you use Pinterest? You might be missing out!

This week we’re chatting with digital strategist Bonnie Conrad about pinterest strategies, and the importance of UTM codes to measure your marketing efforts.

Bonnie shares tips about maintaining a consistent Pinterest strategy, sharing their journey from seeing no results to significant growth by pinning regularly. We also chat about how UTM codes, keyword research, and Tailwind's AI capabilities have not only enhanced their efficiency but also maximized their visibility and engagement.

Then, we discuss the of tracking meaningful metrics over vanity metrics and the need for effective time management for business owners, offering insights into content batching and strategic planning.

Grab your notebook, you’re not going to want to miss these tips - especially if you keep meaning to get started on Pinterest!

Episode Highlights:

- Effective Pinterest strategies, including the use of UTM codes, Tailwind, and keyword research for increased engagement.

- The significance of tracking meaningful metrics and implementing time management tools for better productivity.

- The multifaceted roles available in digital marketing and the need for adaptability and reinvention.

About Bonnie

Bonnie is a social media and digital marketing strategist.

Her journey as a female entrepreneur began out of opportunity when her family found ourselves in the middle of the Mojave Desert when military orders took them to the always-sunny Fort Irwin, California. Forty miles from the nearest town, she built a successful home-based business, building furniture and crafting home goods to sell on the military installation.

Earning a full ride scholarship, she began her degree in marketing, built her own digital marketing strategy consulting business which is now merging with a larger company, Inn8ly, and even found a little time to co-host a military spouse podcast along the way.

RESOURCES MENTIONED

• Tailwind App

• UTM builder

• Content Batching Guide

Connect with Bonnie

-Inn8ly’s Website

- Inn8ly on Facebook

- Follow Inn8ly on Instagram

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Is your copy compelling?

What even IS compelling copy? And how does copy differ from content?

This week, we’re talking about brand messaging for small businesses.


Mackenzie Fleming is a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing.


We discuss the importance of adapting to changing audiences, focusing on what works, and consistently improving your approach based on analytics.

She’s sharing tips for understanding and amplifying your brand voice, the difference between content writing and copy writing and strategies to engage and convert your audience.

Whether you're struggling with writing effective emails or need guidance on developing a coherent and convincing brand image, this episode is packed with actionable advice.

Episode Highlights:

- The critical role of welcome sequences in engaging and nurturing leads.

- Techniques for analyzing past content and leveraging analytics to improve copywriting.

- The difference between copywriting and content writing, and tailoring each type for specific goals.

- Strategies for achieving consistency in brand messaging across various platforms.

- The importance of maintaining an authentic brand voice and adapting it to audience needs.

About Mackenzie

Meet Mackenzie, the Copywriter for Coaches & Brand Messaging Mentor

She has a B.A. in Professional Writing and with 9+ years of experience crafting copy for brands like Capital One and Teachable under her belt, she’s known for producing tangible results for clients of all shapes and sizes.

Now, as the go-to conversion copywriter for coaches and online service providers, she supports industry-leading women who aren’t afraid to stand out, spice up their space, and make a real difference.

From websites to sales pages to emails and beyond, she helps you develop your signature brand voice and write copy that maximizes both sales AND impact so you can build genuine-ass connections and grow a whole-ass legacy.

Connect with Mackenzie:

IG: https://www.instagram.com/hotcopyhaus/

YouTube: https://www.youtube.com/channel/UCfFeKDQsRxPbGYhGn9mCWjQ

Pinterest: https://pin.it/14GMHzltJ

Facebook: https://www.facebook.com/mackenziebflemingcopywriter

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com