Episodios

  • The Summer Series: Booked, Visible & Unbothered Pt. 3
    Jun 23 2025
    The Savvy Shift Summer Series: How to Be Booked, Visible & Unbothered This Summer

    Feeling invisible on your timeline, exhausted by content, or unsure how to stay top of mind while you take a break this summer?


    You dont need more content you need a Savvy Shift.


    This 3-part series is designed for founders, coaches, and service pros who are ready to attract premium clients without burning out, hustling harder, or ghosting their own business.


    Inside this series, well help you reset your message, reclaim your energy, and build a visibility plan that works while you have fun this summer.


    EPISODE 1: You Dont Need More Content You Want a Message That Moves

    Most women arent inconsistent theyre hiding in plain sight. Youve grown, but your message hasnt. This episode breaks down why brilliant women are ghosting their timelines, and how to shift from idea overload to demand-building clarity.


    Youll Discover:

    • Why your timeline feels off even when you're showing up

    • The difference between content and messaging

    • The Savvy Shift Messaging Filter to help you post with confidence

    • 1 easy prompt to realign your summer content this week


    EPISODE 2: The Energy Audit Why Your Content Feels So Exhausting

    Youre not burned out because youre not working hard youre burned out because youre working on the wrong visibility model. In this episode, we break down how to audit your content strategy and reclaim your energy (and your ROI).


    Youll Discover:

    • The difference between performing vs. positioning

    • Why quiet confidence > constant content

    • 3 signs your strategy is draining your ROI

    • A quick energy audit to take immediate action


    EPISODE 3: How to Stay Top of Mind While Youre Off the Grid

    You dont need to post daily to stay visible you do need a strategy. This episode is all about building a ripple-effect content plan that carries your authority, even while youre on vacation mode.


    Youll Discover:

    • The Visibility Ripple Effect and how to activate it

    • What premium clients, partners & decision-makers are actually watching for

    • How to repurpose authority content and give it a summer vibe

    • How to align your visibility with the SAVVY Framework


    Resources: The Socially Savvy Playbook and Prompt Bundlewww.powerpromptcards.com

    About the Host: Shanel Evans is a business strategist and marketing consultant, working with founder-led organizations to attract premium clients and contracts through social media strategies that creates connections and conversions. Known for her "pink pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.


    Where to Find Us:

    • Host Website: www.shanelevans.com

    • Apply to be a Guest: www.structureandsoulpodcast.com

    • LinkedIn: Shanel Evans

    Subscribe & Leave a Review:

    Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.

    Más Menos
    23 m
  • The Summer Series: Booked, Visible & Unbothered Pt. 2
    Jun 23 2025
    The Savvy Shift Summer Series: How to Be Booked, Visible & Unbothered This Summer

    Feeling invisible on your timeline, exhausted by content, or unsure how to stay top of mind while you take a break this summer?


    You dont need more content you need a Savvy Shift.


    This 3-part series is designed for founders, coaches, and service pros who are ready to attract premium clients without burning out, hustling harder, or ghosting their own business.


    Inside this series, well help you reset your message, reclaim your energy, and build a visibility plan that works while you have fun this summer.


    EPISODE 1: You Dont Need More Content You Want a Message That Moves

    Most women arent inconsistent theyre hiding in plain sight. Youve grown, but your message hasnt. This episode breaks down why brilliant women are ghosting their timelines, and how to shift from idea overload to demand-building clarity.


    Youll Discover:

    • Why your timeline feels off even when you're showing up

    • The difference between content and messaging

    • The Savvy Shift Messaging Filter to help you post with confidence

    • 1 easy prompt to realign your summer content this week


    EPISODE 2: The Energy Audit Why Your Content Feels So Exhausting

    Youre not burned out because youre not working hard youre burned out because youre working on the wrong visibility model. In this episode, we break down how to audit your content strategy and reclaim your energy (and your ROI).


    Youll Discover:

    • The difference between performing vs. positioning

    • Why quiet confidence > constant content

    • 3 signs your strategy is draining your ROI

    • A quick energy audit to take immediate action


    EPISODE 3: How to Stay Top of Mind While Youre Off the Grid

    You dont need to post daily to stay visible you do need a strategy. This episode is all about building a ripple-effect content plan that carries your authority, even while youre on vacation mode.


    Youll Discover:

    • The Visibility Ripple Effect and how to activate it

    • What premium clients, partners & decision-makers are actually watching for

    • How to repurpose authority content and give it a summer vibe

    • How to align your visibility with the SAVVY Framework


    Resources: The Socially Savvy Playbook and Prompt Bundlewww.powerpromptcards.com

    About the Host: Shanel Evans is a business strategist and marketing consultant, working with founder-led organizations to attract premium clients and contracts through social media strategies that creates connections and conversions. Known for her "pink pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.


    Where to Find Us:

    • Host Website: www.shanelevans.com

    • Apply to be a Guest: www.structureandsoulpodcast.com

    • LinkedIn: Shanel Evans

    Subscribe & Leave a Review:

    Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.

    Más Menos
    20 m
  • The Summer Series: Booked, Visible & Unbothered This Summer Pt. 1
    Jun 23 2025
    The Savvy Shift Summer Series: How to Be Booked, Visible & Unbothered This Summer

    Feeling invisible on your timeline, exhausted by content, or unsure how to stay top of mind while you take a break this summer?


    You dont need more content you need a Savvy Shift.


    This 3-part series is designed for founders, coaches, and service pros who are ready to attract premium clients without burning out, hustling harder, or ghosting their own business.


    Inside this series, well help you reset your message, reclaim your energy, and build a visibility plan that works while you have fun this summer.


    EPISODE 1: You Dont Need More Content You Want a Message That Moves

    Most women arent inconsistent theyre hiding in plain sight. Youve grown, but your message hasnt. This episode breaks down why brilliant women are ghosting their timelines, and how to shift from idea overload to demand-building clarity.


    Youll Discover:

    • Why your timeline feels off even when you're showing up

    • The difference between content and messaging

    • The Savvy Shift Messaging Filter to help you post with confidence

    • 1 easy prompt to realign your summer content this week


    EPISODE 2: The Energy Audit Why Your Content Feels So Exhausting

    Youre not burned out because youre not working hard youre burned out because youre working on the wrong visibility model. In this episode, we break down how to audit your content strategy and reclaim your energy (and your ROI).


    Youll Discover:

    • The difference between performing vs. positioning

    • Why quiet confidence > constant content

    • 3 signs your strategy is draining your ROI

    • A quick energy audit to take immediate action


    EPISODE 3: How to Stay Top of Mind While Youre Off the Grid

    You dont need to post daily to stay visible you do need a strategy. This episode is all about building a ripple-effect content plan that carries your authority, even while youre on vacation mode.


    Youll Discover:

    • The Visibility Ripple Effect and how to activate it

    • What premium clients, partners & decision-makers are actually watching for

    • How to repurpose authority content and give it a summer vibe

    • How to align your visibility with the SAVVY Framework


    Resources: The Socially Savvy Playbook and Prompt Bundlewww.powerpromptcards.com

    About the Host: Shanel Evans is a business strategist and marketing consultant, working with founder-led organizations to attract premium clients and contracts through social media strategies that creates connections and conversions. Known for her "pink pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.


    Where to Find Us:

    • Host Website: www.shanelevans.com

    • Apply to be a Guest: www.structureandsoulpodcast.com

    • LinkedIn: Shanel Evans

    Subscribe & Leave a Review:

    Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.


    Más Menos
    16 m
  • Ep. 2.14 | Black Women Wellness w/ Christi Venable and Dr. Rhonda Alexander
    Jun 4 2025
    Summary: In this episode, Shanel is joined by Christi Venable and Dr. Rhonda Alexander to discuss the intersection of black women, wellness, and social media visibility. The conversation delves into the challenges black women face in maintaining mental wellness while navigating professional spaces and personal expectations.
    Key Topics:
    The impact of mental wellness on social media presence and business visibility.The high rate of entrepreneurship among black women and the associated challenges.The concept of burnout and how it manifests physically and emotionally.The importance of preventative measures in mental health and wellness.Dr. Rhonda's personal journey through burnout and recovery, leading to her book "Seven Dirty Secrets of a Strong Black Woman."The role of honesty, self-care, and setting boundaries in maintaining wellness.The significance of having a supportive tribe and creating safe spaces for black women.
    Tips for Listeners:
    Prioritize self-care and create a consistent routine.Be honest with yourself about your mental and emotional state.Set and honor personal boundaries to prevent burnout.Seek professional help when needed, such as therapy or wellness coaching.Delegate tasks to empower others and reduce personal stress.Resources Mentioned:
    Christi Venable's book: "The Refreshing Smile: A Transformative Workbook"Dr. Rhonda Alexander's book: "Seven Dirty Secrets of a Strong Black Woman"
    Connect with the Guests:Christi Venable: Smile Therapy Services on LinkedIn, Facebook, InstagramDr. Rhonda Alexander: Meet with Dr. Rhonda at meetwithdrrhonda.net

    About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.


    Where to Find Us:

    • Host Website: www.shanelevans.com

    • Apply to be a Guest: www.structureandsoulpodcast.com

    • LinkedIn: Shanel Evans

    Subscribe & Leave a Review:

    Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.


    Más Menos
    38 m
  • Ep. 2.15 | Becoming a Six-Figure Quitter with Danielle Graves
    May 16 2025
    Summary
    In this episode of the Structure & Soul podcast, host Shanel Evans speaks with Danielle The Coach about the concept of 'employed entrepreneurs'individuals who are navigating their corporate careers while exploring entrepreneurial ventures. Danielle shares her journey from a fulfilling career in the FBI to becoming a life and leadership coach, emphasizing the importance of helping others transition from traditional employment to entrepreneurship. The conversation delves into the challenges faced by high-achieving professionals, particularly women, in balancing their corporate roles with their entrepreneurial aspirations. They discuss the evolving landscape of work, the need for organizations to adapt, and the significance of clear messaging in personal branding. In this conversation, Danielle The Coach and Shanel Evans explore the themes of authenticity, the journey of the employed entrepreneur, the challenges of perfectionism, and insights from Danielle's book launch. They discuss the importance of showing up as one's true self in professional settings, the evolution of identity as one transitions into entrepreneurship, and the lessons learned from launching a book amidst imperfections. The dialogue emphasizes the significance of personal growth, storytelling, and the courage to take action despite fears and uncertainties.
    Key Takeaways
    • Clear messaging is crucial for effective personal branding.
    • Organizations that reward entrepreneurial thinking retain top talent.
    • The shift in business dynamics is ongoing and requires adaptation.
    • The concept of employed entrepreneurs is an untapped market. Showing up authentically resonates with ideal clients.
    • Deconditioning from corporate identity is a continuous process.
    • Every level of success requires a new version of ourselves.

    Connect with Danielle Graves:IG: @daniellethecoachFB: https://www.facebook.com/dgthecoachLinkedIn: https://www.linkedin.com/in/daniellethecoach/

    About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.


    Where to Find Us:

    • Host Website: www.shanelevans.com

    • Apply to be a Guest: www.structureandsoulpodcast.com

    • LinkedIn: Shanel Evans

    Subscribe & Leave a Review:

    Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.


    Más Menos
    35 m
  • Ep. 2.14 | Rebranding for Success in Business w/ Sherrell Martin
    May 15 2025
    Summary
    In this conversation, Shanel Evans and Sherrell Martin discuss the evolution of financial management and bookkeeping, particularly in light of the COVID-19 pandemic. Sherrell shares her journey from traditional accounting roles to creating a training program for aspiring bookkeepers, emphasizing the importance of adapting to industry needs and the challenges of career pivots. They explore the fears associated with change, the necessity of embracing new opportunities, and the importance of teaching comprehensive financial skills to future bookkeepers. In this conversation, Sherrell T Martin shares her journey of starting her own business to gain flexibility as a parent, the importance of rebranding for success, and her mission to empower others through teaching bookkeeping. They discuss the rise of women entrepreneurs, the resilience of bookkeeping as a profession, and the significance of building a supportive community. Sherrell emphasizes the need for a mindset shift in addressing the needs of individuals who prefer employment over entrepreneurship, and the challenges of embracing imperfection in business.
    Key Takeaways
    • Sherrell's pivot was inspired by the need for better bookkeeping education.
    • The fear of change can be outweighed by the need for new opportunities.
    • Balancing logical training with entrepreneurial risk-taking is crucial.
    • The need for comprehensive bookkeeping education is greater than ever. Starting a business can provide the flexibility needed for family commitments.
    • Rebranding can significantly impact business success and client engagement.

    Connect with Sherrell: https://www.instagram.com/sherrelltmartinhttps://www.linkedin.com/in/sherrelltmartin

    About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.


    Where to Find Us:

    • Host Website: www.shanelevans.com

    • Apply to be a Guest: www.structureandsoulpodcast.com

    • LinkedIn: Shanel Evans

    Subscribe & Leave a Review:

    Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.




    Más Menos
    34 m
  • Ep. 2.13 | Unveiling the Best Kept Secret: A Journey to Visibility with Prima Jope
    Apr 29 2025
    Summary
    In this episode of the Structure & Soul podcast, host Shanel Evans and guest Prima Jope discuss the challenges faced by mission-driven entrepreneurs who often feel like the best kept secret. They explore the importance of personal branding, the balance between structure and soul in business, and the transformative journeys of clients who have learned to embrace their uniqueness while effectively marketing themselves. The conversation emphasizes the need for authenticity, the significance of tracking small wins, and the lessons learned from pivotal moments in their entrepreneurial journeys.
    Key Takeaways
    • Building a personal brand is essential for visibility.
    • Structure and soul must coexist in business.
    • Authenticity attracts the right clients.
    • It's important to track small wins in your journey.
    • Being a best kept secret can be a compliment but is also a visibility challenge.
    • You can be uniquely gifted and still need marketing support.

    Connect with Prima:www.facebook.com/primajope

    About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.


    Where to Find Us:

    • Host Website: www.shanelevans.com

    • Apply to be a Guest: www.structureandsoulpodcast.com

    • LinkedIn: Shanel Evans

    Subscribe & Leave a Review:

    Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.


    Más Menos
    38 m
  • Ep. 2.12 | Creating Value in a Noisy Digital World w/ Josh Klemons
    Apr 25 2025
    Summary
    In this conversation, Shanel Evans and Josh Klemons explore the intersection of digital marketing and progressive politics, discussing strategies for creating value online, building community, and engaging audiences. Josh shares insights from his journey into digital marketing, emphasizing the importance of adding value rather than focusing solely on sales. He introduces the concept of 'bricks and feathers' in content strategy and offers practical tips for balancing news consumption with productivity. The discussion highlights the lessons businesses can learn from political campaigns, particularly the significance of connection and community engagement.
    Key Takeaways
    • Content should be relevant to your business's core values.
    • Bricks represent core messages; feathers represent fun, engaging content.
    • Building an audience requires moving people off social media.
    • You are a megaphone for the community, not a superhero.

    Connect with Josh:tiktok.com/@jlemonsklinkedin.com/in/joshklemonshttps://bsky.app/profile/jlemonsk.bsky.social

    About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.


    Where to Find Us:

    • Host Website: www.shanelevans.com

    • Apply to be a Guest: www.structureandsoulpodcast.com

    • LinkedIn: Shanel Evans

    Subscribe & Leave a Review:

    Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.



    Más Menos
    32 m