• Ep. 3 Perfect Pairings: Blending Passion and Business w/ Renee Ventrice
    Sep 27 2024

    In this power-packed episode, we're joined by Renee Ventrice, a dynamo of energy and community engagement. Renee shares her journey from being a passionate supporter of local businesses to becoming a community connection strategist.

    She underscores the importance of businesses, particularly brick-and-mortar ones, to actively engage with their local communities. Renee shares her secret sauce on how to transform clients into advocates, driving more business your way.

    Renee also opens up about the art of asking for support without coming off as pushy. She shares her strategy of leveraging clients' egos to make them feel valued when they support your business.

    In a candid conversation about pricing and self-worth, Renee talks about her struggles with pricing her services and how she transitioned from pricing based on hours to valuing her expertise and institutional knowledge.

    Lastly, Renee shares how she blends her love for wine with her business, using it as a metaphor and tool for connecting with clients and communities. She also gives us a sneak peek into her future projects, including a potential wine brand and a book on pairing wine with life.

    Stay tuned for this insightful conversation!

    "Every sip I take is a write-off." - Renee Ventrice

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    Connect with Renee Ventrice:

    • Instagram: @ReneeVentrice
    • Threads: @ReneeVentrice
    • LinkedIn: Renee Ventrice
    • Website: www.reneeventrice.com

    Where to Find Us:

    • Host Website: www.shanelevans.com
    • Apply to be a Guest: www.structureandsoulpodcast.com
    • LinkedIn: Shanel Evans

    Subscribe & Leave a Review:

    Don’t miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.

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    35 mins
  • Ep. 2 Embrace Your Inner Dragon: Thought Leadership and Transformation with Sarah Khan
    Sep 27 2024

    In this inspiring episode, our host Shanel Evans has an enlightening conversation with Sarah Khan, a Thought Leader Architect. They delve into the transformation from corporate life to thought leadership, discussing the journey from being a "unicorn"—a woman juggling it all—to embracing the power and focus of a "dragon."

    Key Takeaways:

    1. The Unicorn vs. Dragon Analogy: Sarah breaks down the concept of being a "unicorn"—a woman who does it all—and her transition into the focused and powerful "dragon" role. This shift allowed her to concentrate on her passion and deliver more value to her clients.

    2. Challenges of Standing Out: Sarah and Shanel discuss the hurdles that come with standing out as a thought leader, including dealing with criticism and self-doubt. Sarah shares her strategies for helping her clients embrace their uniqueness and own their space.

    3. From Corporate to Thought Leadership: Sarah shares her personal journey from corporate life, where she often felt undervalued, to becoming a thought leader who guides others to avoid the pitfalls she experienced.

    This episode is a must-listen for anyone looking to transition from corporate life to thought leadership, or for those seeking to embrace their unique voice and step into their power.

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    Connect with Sarah Khan:

    • Email: Sarah@getcorporaterehab.com
    • Social Media:
    • LinkedIn: Sarah Khan
    • Instagram: @corporaterehab
    • Facebook: Corporate Rehab

    Where to Find Us:

    • Host Website: www.shanelevans.com
    • Apply to be a Guest: www.structureandsoulpodcast.com
    • LinkedIn: Shanel Evans

    Subscribe & Leave a Review:

    Don’t miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.

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    25 mins
  • Ep. 1: You Don't Need Money to Grow Your Business with Cristel Sias
    Sep 27 2024

    Heyyy, in this vibrant and thought-provoking episode, Shanel Evans gets down to business with Cristel Sias, a business consultant, nonprofit advocate, and comedian who knows how to mix strategy with a good laugh. Cristel is all about helping small business owners smash through financial ceilings, especially those who think they need a mountain of money to grow. They delve into the power of big thinking, niche marketing, and resourcefulness. Cristel also gives us a peek into her personal and professional journey, the hurdles she's jumped, and her love for comedy as both a creative outlet and business tool. Here's the lowdown:

    1. Resources Over Riches: Cristel drives home the point that you don't need a fat wallet to grow your business. What you do need is to leverage relationships, strategic thinking, and the assets you already have.

    2. Niches Bring Riches: Cristel shares that zeroing in on your target market doesn't box you in; instead, it helps you stay focused, cut out distractions, and serve the right customers.

    3. Celebrate Every Win: Cristel and Shanel agree that as entrepreneurs, it's crucial to take a moment to acknowledge achievements, big or small. It's not just about personal motivation, but also a reminder of how far you've come.

    Connect with Cristel:

    • LinkedIn: Cristel Sias
    • Facebook: Cristel Sias

    About the Host:

    Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

    Subscribe & Review:

    Enjoyed this episode? Don’t forget to subscribe and leave a review to help us reach more entrepreneurs ready to learn and grow!

    Join the Conversation:

    Connect with host Shanel Evans for more actionable insights on client attraction and business strategies on LinkedIn!

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    31 mins
  • One Problem, One Solution: Tonyael Miller on Overcoming Burnout and Becoming the CEO of Her Business
    Sep 21 2024

    In this empowering episode of Structure & Soul, host Shanel Evans chats with Tonyael Miller, also known as Coach T, a fitness and wellness expert who specializes in helping moms and caregivers incorporate fitness and wellness into their lives. Tonyael shares her personal "red pen moment"—the pivotal realization that she was trying to do too much in her business. This moment led her to understand the importance of focusing on one problem, one solution, and building a team to support her growth. The conversation dives into how Tonyael streamlined her business, overcame burnout, and transformed herself into the CEO of her fitness and wellness company.

    Key Takeaways:

    1. Red Pen Moment: Tonyael’s coach advised her to focus on one problem, one solution, and one business, which led her to delegate tasks and avoid burnout.

    2. The Power of Delegation: Tonyael shares how she was doing everything—from creating fitness and meal plans to acting as a therapist and stylist. Delegating responsibilities allowed her to focus on her core strengths and serve her clients more effectively.

    3. Becoming the CEO of Your Business: By outsourcing tasks and trusting her team, Tanyel was able to focus on being a coach, while still providing high-quality service to her clients without feeling overwhelmed.

    "Once I started delegating, it allowed me to step into the space to be their coach and only their coach without shortchanging my clients." – Tonyael Miller

    About Tonyael Miller:

    Tonyael Miller is a fitness and wellness coach. She specializes in helping moms and caregivers integrate fitness and wellness into their daily lives. Tanyel also curates wellness events and creates safe spaces for her clients to thrive physically and mentally.

    Connect with Tonyael: www.instagram.com/tonyaelm/

    About the Host:

    Shanel Evans is a business strategist and social media expert who helps entrepreneurs attract their dream clients and grow their businesses through strategic marketing. She is known for her “red pen” moments—corrections with love that guide her clients back on track in their business journey.

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    7 mins
  • From Plain to Juicy: Jackie’s Red Pen Moment and the Power of Pleasure-Driven Marketing
    Sep 20 2024

    In this exciting episode of Structure & Soul, host Shanel Evans chats with Jackie, a marketing and messaging expert who specializes in transforming online coaches and service providers' Facebook presence from "blah" to "ultra juicy." Jackie shares her "Red Pen Moment," a key turning point in her business where she shifted from focusing on pain points to desires and pleasures in her messaging. This change allowed her to attract high-ticket clients and transform her business. Shanel and Jackie dive into the power of messaging, understanding your audience’s aspirations, and the lessons learned through correction with love.

    Key Takeaways:

    1. Red Pen Moment: Jackie reflects on how early in her business, she followed “bro-marketing” advice, focusing heavily on pain points, which attracted clients that didn’t align with her vision.

    2. The Shift to Desire-Driven Messaging: By focusing on her ideal clients' aspirations and what lights them up, Jackie was able to attract more experienced entrepreneurs and high-ticket buyers.

    3. Social Listening: Jackie shares her strategy of spending time on social media, paying attention to what people are celebrating and what truly excites them, and using that intel to craft desire-focused messaging.

    4. Importance of Speaking to Desires: Instead of always focusing on the pain or problems, Jackie found that appealing to clients' dreams and ego drives better engagement and attracts those ready to invest at higher levels.

    “I spend time on social media listening to what people are celebrating, what makes them feel good, and I use that in my messaging to tap into their aspirations.” – Jackie

    About Jackie:

    Jackie is the founder of a marketing agency that specializes in high-ticket online coaches and service providers. She uses a 360-degree approach to help clients elevate their messaging, copywriting, email marketing, and Facebook ads to attract high-value clients. Her focus on desire-driven messaging allows her clients to connect with their audience on a deeper, more aspirational level.

    Connect with Jackie: www.facebook.com/jacqueline.coryell

    About the Host:

    Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

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    7 mins
  • Embrace Your Genius: Krystal Red Pen Moment on Owning Her Value
    Sep 20 2024

    In this fun episode of Structure & Soul, host Shanel Evans chats with Krystal, the powerhouse founder of Krystal Clear Action. Krystal shares her transformative "Red Pen Moment" from a FyreSavvy retreat where she was challenged to embrace her true value and unique skills. This moment of revelation allowed her to step into her role as an Operations Business Director (OBD), focus on her core strengths, and own her genius in operations and strategy. The conversation underscores the importance of self-awareness, owning your worth, and embracing the necessary course corrections that help businesses and leaders thrive.

    Key Takeaways:

    1. Red Pen Moment: Krystal realized she had been underselling herself and undervaluing her services by misrepresenting her role as an online business manager rather than embracing her full capability as an Operations Business Director (OBD).

    2. Owning Your Genius: Krystal explains how embracing her unique gifts in organization and strategy allowed her to provide next-level service for her clients, moving from task execution to high-level strategy and implementation.

    3. The Krystal Clear Quadrant: Learn how Krystal uses her quadrant to help clients identify where to focus their time and energy for maximum income-generating activities.

    “I realized how much I was devaluing myself. I wasn't even explaining properly what I do.” – Krystal

    About Krystal Clear Action:

    Krystal is the founder of Krystal Clear Action, where she helps coaches and consultants streamline their operations so they can show up as visionary leaders in their businesses. She specializes in operations, strategy, and implementation, ensuring her clients stay on track to achieve their goals. With her organizational skills and knack for execution, Krystal ensures that her clients don’t just dream big—they see those dreams come to life.

    Connect with Krystal: www.instagram.com/krystalclearaction/

    About the Host:

    Shanel Evans is a business strategist who helps entrepreneurs break through revenue ceilings and attract their dream clients through social media and marketing strategies. She’s known for her “red pen” moments—feedback that helps clients course-correct and achieve their business goals with love and support.

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    10 mins
  • Red Pen Resilience: Sarah Khan on Empowering Women and Reclaiming Power
    Sep 20 2024

    In this inspiring episode of Structure & Soul, host Shanel Evans chats with Sarah Khan, a thought leadership expert and mindset coach. Sarah shares her transformative "red pen moment"—a time when she was laid off twice while on maternity leave, despite her loyalty and high performance. This pivotal moment forced her to rethink her career path and led her to empower women in professional services to step out of the shadows, reclaim their power, and build careers that truly align with their values.

    Key Takeaways:

    1. Red Pen Moment: Sarah recalls the harsh realization that despite her loyalty and hard work, she was not valued by her employers. This painful experience pushed her to leave corporate life and start her own business.

    2. The Entrepreneurial Shift: Sarah discusses how she never intended to become an entrepreneur but recognized that being her own boss was the only way to maintain her agency and freedom, especially as a mother.

    3. Self-Worth in Business: The episode highlights the importance of knowing your worth and not settling for less, even if it means stepping outside your comfort zone to take control of your career.

    "Becoming an entrepreneur was the only way to maintain my agency, autonomy, and freedom while being present for my kids." – Sarah Khan

    About Sarah Khan:

    Sarah Khan is a leadership coach who helps women in professional services step into their true power and take control of their careers. She works with top-tier female leaders who feel overlooked and underutilized, guiding them to embrace their unique thought leadership and ignite their influence and income.

    Connect with Sarah:

    www.facebook.com/the.sarah.khan

    instagram.com/corporate.rehab

    linkedin.com/in/sarahikhan

    About the Host:

    Shanel Evans is a business strategist and social media expert, known for her "red pen" moments—loving course corrections that help her clients stay aligned with their business goals. Through Structure & Soul, Shanel helps entrepreneurs leverage social media to attract their dream clients and build profitable businesses.

    Next Episode:

    Stay tuned for more insightful conversations with Shanel’s business besties as they share their personal stories, strategies, and red pen moments to help you grow your business authentically!

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    8 mins
  • Rebel with a Cause: Danielle Fisher on Authenticity, Self-Love, and Success
    Sep 20 2024

    In this enlightening episode of Structure & Soul, host Shanel Evans chats with Danielle Fisher, a luxury floral designer and business coach. Danielle, the powerhouse behind Creations by Jimmy's Daughter and the Floral Boss Collective, opens up about her transformative "red pen moment." This moment of revelation about her rebellious nature and authenticity has been a game-changer for her business. They discuss the power of self-awareness, the beauty of uniqueness, and how loving correction can fuel your journey to success.

    Key Takeaways:

    1. Red Pen Moment: Danielle shares her surprising yet pivotal revelation of being a rebel, thanks to Shanel's loving correction.

    2. The Power of Authenticity: Danielle discusses how embracing her bold, rebellious nature and showing up as her true self led to a shift in her content and clientele.

    3. Embracing Significance & Self-Love: Danielle talks about societal pressures that often discourage women from embracing their significance. She shares how learning to accept and love her uniqueness has transformed her business approach.

    4. The Magic of Alignment: Danielle highlights how discovering her authentic self helped her attract the right clients—those who resonate with her bold, unapologetic brand.

    "When you accept who you are, that comes out in your content, and you start to attract the clients who truly align with you." – Danielle Fisher

    About Danielle Fisher:

    Danielle Fisher is the CEO of Creations by Jimmy's Daughter, where she creates luxury floral designs that elevate life, space, and soul. She is also the founder of the Floral Boss Collective, a community that empowers women of color in the floral industry to elevate their creative and business skills.

    Connect with Danielle: www.facebook.com/creationsbyjimmysdaughter

    About the Host:

    Shanel Evans is a business strategist and social media expert known for her "red pen" moments, where she provides loving course corrections to keep her clients aligned with their business goals and dreams. Through Structure & Soul, Shanel helps entrepreneurs leverage social media to attract their dream clients.

    Next Episode:

    Stay tuned for more episodes featuring insightful conversations with Shanel's business besties, offering real-life lessons and actionable advice for entrepreneurs!

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    9 mins