In this episode of Law Firm Accelerator, Viktoria Altman from BSPE Legal Marketing talks with Adam Sherwin from Sherwin Law Firm, a seasoned solo practitioner specializing in real estate litigation in Boston. Adam shares his journey from working as a staff attorney for a nonprofit to establishing his own successful practice. Adam dives into the nuances of real estate disputes, covering issues such as landlord-tenant conflicts, zoning matters, and boundary disputes.

Adam highlights the significance of maintaining a well-designed website and consistently updating it with fresh content. His strategy of writing regular blog posts has not only enhanced his online visibility but also attracted a diverse clientele and media opportunities. For those considering starting their own practice, Adam offers practical advice on thorough preparation. He recommends gradually building up to the launch by preparing necessary elements like insurance, a logo, and practice management systems in advance.

In his practice, Adam represents both landlords and tenants. In the interview Adam offers a balanced perspective on these cases, emphasizing the importance of dispute resolution and aiming to settle disputes amicably before resorting to trial. Adam also sheds light on the practical aspects of managing a solo practice, he explains how he leverages technology to streamline processes, using tools like Calendly for scheduling, LetterStream for mailing, and high-speed scanners to go paperless.

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