In the wake of Kantar’s 2024 Brand Inclusion Index launch, listen to how Google, the world’s most inclusive brand, embeds inclusion and equity into every aspect of their product innovation, planning, and marketing by centering the most marginalized voices at every phase of the process. In this episode, Valeria Piaggio, Kantar’s Global Head of DEI, is joined by Annie Jean-Baptiste, Founder and Director of Product Inclusion and Equity at Google along with Nate Guild, Product Strategy & Operations Lead at Google for Product Inclusion. Hear Annie and Nate talk about the significance of inclusion and equity in product innovation, their reactions to winning the most inclusive brand globally, and plans for the future such as the Global Product Equity Day and the concept of Breakers.

The Brand Inclusion Index measures people's perceptions on brand’s diversity, equity, and inclusion, as part of the study we ask participants to give an award to the most inclusive brand. Kantar’s Brand Inclusion Index over-represents the under-represented to tap into the voices of often overlooked, underserved populations. To learn more about the methodology, download the booklet here: https://www.kantar.com/campaigns/brand-inclusion-index

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During the final week of Pride Month, listen to a thought-provoking conversation between Roxy Bourdillon, the editor-in-chief of DIVA magazine; Leigh Kelly Andrews, Inclusion and Diversity Manager at Kantar; and our Global Head of Diversity, Equity and Inclusion, Valeria Piaggio. If you haven’t heard of it before, DIVA magazine publishes personal stories, funny opinion pieces and urgent investigations to create an inclusive space for lesbian women to feel heard and understood. Each year, Kantar’s Profiles team and Pride ERG combines its data analytics capabilities with DIVA’s expertise to create the DIVA survey to explore the experiences of LGBTQIA+ individuals. The results reveal there is much more work to be done to foster sexual equality in our local neighbourhoods, public spaces and in the workplace. One insight from the study disclosed that just 16% of LGBTQIA+ respondents felt well represented by brands; there is a clear opportunity for brands to step up and connect with this community.

• Read the 2024 DIVA survey here: https://www.kantar.com/campaigns/2024-kantar-diva-survey
• And finally, learn more about how your brand can meet the needs of underserved populations by signing up for Kantar’s Brand Inclusion Index webinar: https://event.on24.com/wcc/r/4627792/CBEEC5DEECDE51B501C62039E25C4A24/5544519

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.