In part 2 of our conversation with Matt Torman, content marketing pro at work tech company, Brex, we continue exploring why moving away from marketing that attempts to be “everything to everyone” helps you breakthrough and standout in a crowded HR tech market.

Listen now to learn why taking calculated, creative risks with a blend of innovative ideas and data-driven decision making is crucial in a content-saturated landscape.

00:55 Taking creative risks that stay true to your company’s brand
01:34 Why understanding and targeting your core audience is so important
05:15 Fears and challenges that prevent marketing teams from taking risks
12:23 Taking the time you need to create engaging, authentic content
14:52 How to create unique content that stands out and connects with your core audience
16:55 Why collaborating on ideas and gaining new perspectives fuels innovative strategies
17:31 Testing and learning how your marketing performs is a critical component
18:37 Making data-driven decisions and gaining leadership support

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.