Tales of Marketing Transformation

De: Dr Jürgen Strauss
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  • Resumen

  • Tales of Marketing Transformation, hosted by internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss. The Tales of Marketing Transformation podcast lays a firm foundation for your marketing journey. Tune out all the black-magic and imagine a time where marketing has transformed into something human; where marketing is about building relationships with people you serve; where marketing is about helping people achieve and excel. That time is now. Time for Transformation. Marketing is the very core of your business. Marketing is about change - about helping people achieve; about providing opportunities to solve problems; about service. Marketing is about making things and making things better; it's about creating. Marketing is building relationships with the people you serve; it's about engaging your people with stories that resonate and spread your message. Each episode of Tales of Marketing Transformation will provide one valuable lesson or message to guide you on your journey of Marketing Transformation. Episode resources: https://talesofmarketingtransformation.com Stay connected by subscribing at https://talesofmarketingtransformation.com/subscribe
    Copyright 2019-2020 Innovabiz
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Episodios
  • What Podcast Hosts Look For - Tales of Marketing Transformation E034

    What Podcast Hosts Look For - Tales of Marketing Transformation E034
    Aug 3 2021

    Recently, I had the privilege of appearing on a panel discussion entitled, “How to Create a Phenomenal Guest Experience”, which was part of  Podthon '21 - a two-day virtual event where podcasts can learn from and connect with thought leaders, in the podcasting community. 

    In this episode, I'm going to share part of that panel discussion focused on what podcast hosts look for. My fellow panel members are Bethany Hawkins of the Chatting over Chowder podcast and Lucas Eggan of the LAN parties podcast. Whether you're a podcast host or would like to be a guest on podcasts, there is something in this conversation for you. 

    Listen to the podcast to find out more.

    Show Notes and Blog

    Tales of Marketing Transformation
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    14 m
  • Tools for Speed Listening and Viewing - Tales of Marketing Transformation E033

    Tools for Speed Listening and Viewing - Tales of Marketing Transformation E033
    Aug 1 2021

    If you like listening to podcasts or audiobooks at an accelerated speed, then you'll probably know that most podcast apps and audiobook apps allow you to listen to speeds of up to 3x that which was recorded, sometimes even higher. Video apps don't make this as easy. While Youtube has a speed controller, it's hidden and cumbersome to turn on.

    In this episode, I'll share three tools that allow you to speed up most videos, so that you can watch them in a fraction of the time that they'd take at recorded speed. These tools are all Chrome extensions - ideo Speed Controller, Enhancer for YouTube and Vimeo repeat & speed

    Listen to the podcast to learn more.

    Show Notes and Blog

    Tales of Marketing Transformation
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    9 m
  • Transformational Marketing Blueprint - Trust - Tales of Marketing Transformation E032

    Transformational Marketing Blueprint - Trust - Tales of Marketing Transformation E032
    Jul 29 2021

    We reached the point where our dream customer has purchased something from us. What's next?

    The Transformational Marketing Blueprint is a 12 step framework for your marketing, that acts as a guide through the entire marketing journey focused on your dream customers. The Blueprint is organised as a circular framework, since no marketing journey is linear, and is in 3 phases - the Know-Like-Trust phases. Each phase is colour coded for easy visual recognition and is made up of 4 steps.

    In this episode, we'll cover the TRUST phase, closing the circle of our marketing journey. The four steps of this phase are:

    1. How we deliver an exceptional experience
    2. How we deliver more value
    3. How we orchestrate and stimulate referrals
    4. Mastery - celebrate and repeat

    Listen to the podcast to learn more. 

    Show Notes and Blog

    Tales of Marketing Transformation
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    16 m
Gestión Marketing Economía
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