• Talking Ad Agency Art Direction with Sara Lowe

  • Apr 26 2021
  • Duración: 58 m
  • Podcast

Talking Ad Agency Art Direction with Sara Lowe

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • This week Sara Lowe (@sara_lowe17), Art Director at BBDO in Atlanta, talks about how art direction is more than just design; it's a concept with big ideas and making them come to life as a way to get someone to like something. We discuss being creative within the restrictions of a client brief and using Instagram as a morning design scroll for daily inspiration. She digs into working with a copywriter and how it’s more than just a partnership; it’s a relationship that you work on all the time. We attempt to keep on top of current social media platforms as Sara explains the need to know not just how they work but why they work and what will work on them beyond knowing the TikTok dances. Lastly, Sara shares the magic words to guide a client through production drafts when you don’t see eye to eye and the importance of compromise in creating great work. 

    Show Notes

    • Honey Baked Ham campaign
    • #StopTraffic experiential campaign
    Más Menos
activate_Holiday_promo_in_buybox_DT_T2
Más Menos

Lo que los oyentes dicen sobre Talking Ad Agency Art Direction with Sara Lowe

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles