• Talking Media with Nine

  • By: 9Podcasts
  • Podcast

Talking Media with Nine

By: 9Podcasts
  • Summary

  • Talking Media with Nine is our brand-new podcast series aimed to unravel the dynamic world of media. Hosted by Nine’s Chief Marketing Officer, Liana Dubois, we invite the industry’s best to share their insights, spark conversation, and challenge perspectives around the local and international market.

    Through compelling conversations, this series will keep you informed and intrigued, whether you’re a media maven or just curious about the buzz in today’s media world.

    For further marketing and media insights, visit www.nineforbrands.com.au/talking-media

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Episodes
  • The Extraordinary Cost of Being Dull
    Sep 23 2024

    In this episode, Liana is joined by Adam Morgan, Founder and Partner of eatbigfish, as they discuss how many brands play it too safe, fail to capture consumer interest, and struggle to differentiate in a crowded marketplace. Hear just how much dull advertising costs a brand — both expensive and ineffective.

    See omnystudio.com/listener for privacy information.

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    47 mins
  • From Data to Dollars: Optimising Marketing ROI with Advanced Analytics​
    Sep 5 2024

    In this episode, Liana is joined by Paul Sinkinson, Managing Director (Australia) of Analytic Partners, to explore insights on maximising marketing ROI, the importance of data in decision-making, and the evolving role of analytics in shaping effective marketing strategies. Join us as we delve into the transformative power of data-driven marketing with Paul Sinkinson.

    For questions or feedback about this episode, visit www.nineforbrands.com.au/talking-media

    See omnystudio.com/listener for privacy information.

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    18 mins
  • Purpose-Driven Marketing: Connecting with Consumers on a Deeper Level
    Sep 3 2024

    In this episode, Liana is joined by Mim Haysom, Chief Marketing Officer and Executive General Manager of Suncorp Group, to discuss insights on the evolving role of marketing in the financial services sector, the intersection of brand purpose and business performance, and her vision for creating authentic connections in an increasingly digital world.

    For questions or feedback about this episode, visit www.nineforbrands.com.au/talking-media

    See omnystudio.com/listener for privacy information.

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    20 mins

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