• Tech Stack: Cookie Update - Episode 80

  • Aug 14 2024
  • Length: 9 mins
  • Podcast

Tech Stack: Cookie Update - Episode 80

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  • Summary

  • Have you always wanted a personal entourage that follows you around? Well there’s some good news if so, because you already have one of sorts, and it’s sticking around for a while longer. Google’s third-party cookies is here to stay, but that doesn’t mean first-party data isn’t worth the investment.

    Highlights:

    • Value in first-party data for consumers.
    • The benefit of owning customer relationships.
    • Predicting user demographics based on cookie acceptance.
    • Digital buyers’ growing savviness with cookies.

    Episode Resources:

    Connect with Brian Jones and Patience Jones

    • https://www.linkedin.com/company/graphicmachine/
    • https://www.linkedin.com/in/brian-jones-graphicmachine/
    • https://www.linkedin.com/in/patiencejones/
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