• 221. How Paypal innovates
    Sep 25 2024

    Do you want to know how one of the world’s largest fintech companies stays on top?

    Paypal’s innovation strategy is actually simpler and cheaper than you probably think.

    Listen to this episode to learn how this $78 billion dollar business keeps coming up with new ideas, so you can steal their strategies for yourself.

    You will learn from Mike Todasco, who led global innovation at Paypal and is now a visiting fellow studying AI at the Sand Diego State University.

    Timestamps:

    00:00 Innovation on a Budget

    02:55 Constraints in Innovation

    05:47 Creative Resource Management

    08:56 Building a Culture of Innovation

    12:14 Measurement of Innovation

    15:08 Levels of Innovation

    17:49 Defining a Culture of Innovation

    20:52 Success Metrics in Innovation

    24:01 Current Trends in Innovation

    26:50 Resources for Aspiring Innovators

    For the transcript, go to - https://www.techfornontechies.co/blog/221-how-paypal-innovates

    FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)

    by Sophia Matveeva, supported by researchers from The University of Chicago

    Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

    Show more Show less
    36 mins
  • 220. How 5 simple questions can solve your toughest problems
    Sep 18 2024

    Have you ever wondered why some people find smart innovative solutions to problems, and others stay stuck?

    In this episode, you'll learn you a simple technique that innovators use to make new products and solve business challenges.

    And you can also use this methodology for any area of your life, so listen up!

    You'll learn about the 5 whys process, hear two case studies for how to use it, and get guidelines for how to get started.

    Timestamps

    00:00 Introduction

    02:46 Five Whys Methodology

    06:05 Applying the Five Whys: Bakery Example

    08:51 Applying the Five Whys: App Development Example

    12:01 Effective Use of the Five Whys

    13:53 Conclusion

    For the transcript, go to: https://www.techfornontechies.co/blog/220-how-5-simple-questions-can-solve-your-toughest-problems

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

    • Apple
    • Spotify
    • YouTube
    • Amazon Podcasts
    • Stitcher
    • Pandora

    Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

    Show more Show less
    16 mins
  • 219. The Hype Cycle: VCs use it, but should they?
    Sep 11 2024

    How can you tell which innovations will last and what’s just hype? Are we in a generative AI bubble?

    There is a methodology called the Hype Cycle that venture capitalists use to answer these questions.

    But is this methodology foolproof? Find out in today’s episode.

    Timestamps

    00:00:00: Introduction

    00:01:34: Innovative tech education.

    00:02:34: Distinguishing between innovation and trends

    00:03:35: Time as a valuable asset

    00:04:39: The Hype Cycle

    00:09:42: Five phases of the Hype Cycle

    00:13:15: Hype Cycle’s accuracy

    00:15:41: Evaluating technology beyond the hype

    00:18:47: Conclusion

    For the transcript, go to: https://www.techfornontechies.co/blog/the-hype-cycle-vcs-use-it-but-should-they

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

    • Apple
    • Spotify
    • YouTube
    • Amazon Podcasts
    • Stitcher
    • Pandora

    Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

    Show more Show less
    20 mins
  • 218. Why Uber uses Google maps: introduction to APIs (encore)
    Sep 4 2024

    Every time you see Login with Facebook or Pay with Paypal on an app, you’re seeing a tech tool called an API.

    This tool allows companies to make millions of dollars, reach billions of people, and collect valuable data, if you use it strategically.

    Listen to this episode to learn what APIs are and how smart business strategists use them.

    This is a re-run of episode 37 of this podcast.

    Timestamps

    00:00 Introduction and Podcast Review

    04:19 APIs: The Interwoven Web of Software

    08:38 Connecting Products and Services

    09:36 Leveraging Code Snippets

    12:02 The Importance of APIs

    For the transcript, go to: https://www.techfornontechies.co/blog/why-uber-uses-google-maps-introduction-to-api

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

    • Apple
    • Spotify
    • YouTube
    • Amazon Podcasts
    • Stitcher
    • Pandora

    Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

    Show more Show less
    14 mins
  • 217. When NOT to use AI in business and warfare
    Aug 21 2024

    If we know that ChatGPT makes things up, when should we avoid Large Language Models?

    Is generative AI really safe to use when it matters?

    Listen to this interview with Dr Heidy Khlaaf to find out.

    Dr Khlaaf is the Principal Research Scientist at the AI Now Institute focusing on the assessment and safety of AI within autonomous weapons systems.

    She previously worked at OpenAI and Microsoft, amongst others.

    Timestamps

    00:00 Introduction

    06:32 The Problem-First Approach to AI

    14:20 Limitations of Large Language Models

    20:49 Augmenting Human Knowledge with AI

    23:37 AI Systems Gone Wrong

    28:22 AI in Safety Critical Systems

    33:47 Questioning Technological Determinism

    38:19 AI in Defense

    For the transcript, go to: https://www.techfornontechies.co/blog/217-when-not-to-use-ai-in-business-and-warfare

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

    • Apple
    • Spotify
    • YouTube
    • Amazon Podcasts
    • Stitcher
    • Pandora

    Growth Through Innovation

    If your organisation wants to drive revenue through innovation, book a call with us here.

    Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

    Show more Show less
    44 mins
  • 216. Public vs Private innovation: when being seen to be innovative is just as important as being innovative
    Aug 14 2024
    Burberry was the first luxury brand to get on Facebook. By pivoting their image from fusty old raincoat maker to social media star, the brand appealed to millennials. The share price rose 4x and the CEO became the highest paid chief executive on the London Stock Exchange! Listen to this episode to learn when being seen as innovative is just as important as being innovative.

    Timestamps

    00:00:00 - Introduction

    00:01:26 - The power of perception

    00:02:32 - Burberry's radical transformation

    00:03:32 - Burberry's digital innovation

    00:05:42 - Aligning brand perception with strategic innovation.

    00:07:35 - Branding and Public perception

    00:09:30 - Innovation strategies

    00:10:29 - Public innovation as a strategic business tool

    00:12:21 - Conclusion

    For the transcript, go to: https://www.techfornontechies.co/blog/public-vs-private-innovation

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

    • Apple
    • Spotify
    • YouTube
    • Amazon Podcasts
    • Stitcher
    • Pandora

    Do you want to succeed in the Digital Age?

    Check out the Digital Leadership Coaching Program

    Say hi to Sophia on Twitter and follow her on LinkedIn.

    Following us on YouTube, Facebook, Instagram and TikTok will make you smarter

    Show more Show less
    15 mins
  • 215. 3 ways to learn from innovators
    Aug 7 2024

    If you want to be an innovator in the Digital Age, you must learn from those who came before you.

    Here are Sophia Matveeva's top 3 recommendations for what to listen to to get the best innovators lessons.

    Timestamps

    00:00 Introduction 02:04 Behaviors of Famous Innovators 04:21 Product Management Strategies 06:06 Emphasize Customer Focus 07:04 Final Thoughts For the transcript, go to: https://www.techfornontechies.co/blog/3-ways-to-learn-from-innovators

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

    • Apple
    • Spotify
    • YouTube
    • Amazon Podcasts
    • Stitcher
    • Pandora

    Do you want to succeed in the Digital Age?

    Check out the Digital Leadership Coaching Program

    Say hi to Sophia on Twitter and follow her on LinkedIn.

    Following us on YouTube, Facebook, Instagram and TikTok will make you smarter

    Show more Show less
    7 mins
  • 214. Business Leaders' lessons from the global IT outage
    Jul 31 2024

    10,000 flight cancellations, disruptions in the UK National Health Service, and the banking sector cast into turmoil.

    The CrowdStrike outage sent the entire world into disarray.

    In this episode of the Tech For Non-Techies podcast, host Sophia Matveeva imparts crucial knowledge on how to prevent IT crises and emphasizes the importance of understanding tech for business leaders.

    Timestamps

    00:00:00 Introduction

    00:02:21 Severity of the CrowdStrike outage

    00:03:22 Overview of the CrowdStrike Incident

    00:04:23 Implications of Software Malfunctions

    00:06:30 Importance of IT Risk Management

    00:08:34 Software Testing and Quality Assurance

    00:11:27 Aligning Engineering and Business Objectives

    00:13:23 Relationship-Building between Tech and Business Teams

    To learn about the Post Office disaster,

    https://www.techfornontechies.co/blog/lessons-from-the-post-office-scandal

    For the transcript, go to: https://www.techfornontechies.co/blog/business-leaders-lessons-from-the-global-it-outage

    For more career & tech lessons, subscribe to Tech for Non-Techies on:

    • Apple
    • Spotify
    • YouTube
    • Amazon Podcasts
    • Stitcher
    • Pandora

    Do you want to succeed in the Digital Age?

    Check out the Digital Leadership Coaching Program

    Say hi to Sophia on Twitter and follow her on LinkedIn.

    Following us on YouTube, Facebook, Instagram and TikTok will make you smarter

    Show more Show less
    16 mins