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What IP and genres perform best on YouTube? When’s the best time to post new content (and does it matter?!). And how do you reach your target audience with your content.

Well here to answer all that and more besides we have Ally Penelope with some more strategy tips for broadcasters and studios from our friends at Little Dot Studios, one of the world’s biggest YouTube channel specialists, running over 700 channels for some of the biggest sports and entertainment brands in the world.

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Next week sees the first TellyCast Brand Funded Entertainment Summit taking place at 180 Studios in London as part of Advertising Week Europe.

On the 16th May, together with 53 Degrees North Media, we’re curating 7 panel sessions dedicated to exploring brand funded entertainment with the leaders in the sector.

We discuss discuss this and the wider, mammoth Advertising Week Europe event with Global President of Advertising Week Ruth Mortimer.

Get discounted tickets here

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How do you get noticed and build an audience on YouTube? How do you master optimisation and get the powerful algorithms working for you to get your content discovered on the platform?

On this week's show we have Graham Swallow Head of Data and Product Strategy at Little Dot Studios, one of the world's biggest teams of digital video experts.

Graham talks us through a list of ten quick tips and tricks - from thumbnail design to metadata and search engine optimisation to help surface your content on YouTube be it library or new original content.

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Everyone’s talking about generative AI in the content industry, and we’ve recently dedicated a few shows to the latest tools available, but also the ethics involved in this technology that is transforming the TV and content production at lighting speed.

And we’ve spoken to early adopter producers who are leading the way.

This week I’m delighted to have a veteran of new content technology on the show to share a perspective from a different angle - Digital Media and AI consultant Dan Taylor-Watt.

Dan's Hero of the Week

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Over the next few weeks we’re going to be exploring the world of YouTube for TV producers with our friends at Little Dot Studios.

The current commissioning slowdown has highlighted how exposed producers can become to global economic headwinds. When the networks and streamers stop buying, it can leave many indies high and dry.

So perhaps now is the time to properly consider building a different kind of indie. One where building your own IP through podcasts, YouTube and other social networks are the keys to a more sustainable future.

This week we discuss the practicalities and opportunities on YouTube with James Loveridge, Managing Director of Entertainment at Little Dot Studios.

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We’re in Cannes this week for once last time at MIPTV.

Our guests are X-Files and Man in the High Castle screenwriter and CEO of Big Light Productions Frank Spotnitz, Virginia Mouseler from The Wit, Garrett Goodman from AI dubbing business Papercup, Gaggl’s Greg Miall, and RX Global’s Lucy Smith gives us the low down on MIPLondon.

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Our guest this week is hugely experienced British film director, television producer and media executive and founder of September Films David Green.

We discuss David's career, living in Hollywood, his new scripted production company plus we find out his Story of the Week, Hero of the Week and who or what he's telling to Get in the Bin.

David's Story of the Week

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This week we’re heading back to SXSW in Austin where I sat down with some of the most innovative businesses at the cutting edge of content creation.

First up we have Caroline Strzalka from Overplay, a company aiming to revolutionise the $574 billion digital media landscape with the first frictionless platform for user-generated games where everyone can turn their videos into games— in minutes, with no code.They were just featured on Shark Tank in the US to listen in to see how they did.

Then we have Alex Wills, Chief Experience Officer at Disguise the industry platform leading the way in new immersive visual experiences

We welcome back Ed Lindeman Head of entertainment for the UK from TikTok to the show to find out what they were up to at SXSW

And finally KJ Kim, CEO of MetaK, a company focused on creating the next step in AI powered virtual influencers - 3D Virtual Artists who can act, dance, sing and interact with fans.

Overplay
Disguise
Meta K's Virtual Artist Iaaa

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