Do you know what types of images that you need for your business?

In Episode 131 of the Powerful Content Podcast, Mel Daniels speaks with personal branding photographer Grace Costa on the role of images in business success.

Grace shares insights from her twenty-year photography career, including the journey from mastering her craft to teaching others. Together, they delve into four main types of images every business needs: headshots, personal branding images, stock images, and storytelling images.

Grace explains when to hire a professional photographer, tips for organising your image library, and numerous ways to use these photos to enhance your brand’s visibility and client connection.

This episode is a comprehensive guide for any entrepreneur looking to leverage professional photography for business growth.

00:00 Introduction to The Powerful Content Podcast

02:02 Episode 131: Meet Grace Costa, Personal Branding Photographer

02:50 Grace Costa's journey: from photographer to mentor

05:00 The importance of personal branding and marketing for photographers

08:40 Types of images every business needs

14:16 When to hire a professional photographer

25:52 Organising and utilising your business images

32:00 Grace Costa's superpower and final words of wisdom

33:43 Conclusion and how to work with Mel Daniels

Get to know Grace Costa

Grace, a photographer, podcaster, and photography business coach, specialises in creating brand imagery for women-led entrepreneurs and large corporate organisations. She guides business owners in exploring their marketing strategies and business objectives, matching them with the perfect image solutions to meet their needs, humanise their brand, and build trust.

With two decades working as a photographer in the Nations' Capital, Grace has created brand imagery for some of the biggest brands in Australia, including the Department of Defence, Tourism Australia, and the National Film Sound Archives.

Where to find Grace Costa

• Instagram: https://www.instagram.com/gracecostaphotographer
• Website: www.gracecosta.com
• Podcast: The Photo Diaries

Links mentioned in this podcast

• A guide for new ways to use your branding photos
• Brand Eliza Stock

If you enjoyed listening to this episode, then you’ll also love:

• Episode 7 Connecting with your audience through story with Romina Cavagnola
• Episode 32 Creating a message from the heart

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