In this week's episode, Sam chats about using AI in your small business to pick winners.

Running competitions have become a popular strategy for businesses to engage their audience, grow their customer base, and reward loyal customers.

However, one of the most crucial aspects of a competition is ensuring that the selection of the winner is both fair and transparent.

AI (Artificial Intelligence) offers a modern, efficient, and unbiased way to select a random winner from a list - so tune in and hear about how you can do this quickly and without much effort!

The bonus is, of course, 5 top tips.

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Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

The marketing campaign for the new Deadpool and Wolverine movie has been a masterclass in generating hype and excitement.

Now I get it; it’s not for everyone, the marketing or the movie, but let's chat about the lessons learned.

Let's see what Marvel / Disney's latest release gave us as far as takeaways for small businesses.

I have referenced and quoted articles from Social Samosa, Digital Chew, Project Casting and Campaign Asia for their take on the campaign that mentions brands such as Heinz, Jack in the Box, The Bachelorette, Old Spice, DiGiorno and Heineken Silver.

It's a big ol melting pot in this episode...and AI may have helped read a LOT of articles as anyone who is anyone has an opinion on the Deadpool and Wolverine Movie.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Small businesses must find efficient ways to communicate with their customers. We have social media; we have emails, and we have text, but what about looking at our websites?

For me, the website must do most of the heavy lifting. Whether it’s a glorified landing page, a site of 5 pages, or 12 it needs to be able to help with the user experience.

So how can we add to it and create additional UX, save potential clients time, save you time, and work on that credibility aspect that websites give us and Google needs as part of great SEO?

A FAQ page, that’s how. So tune in to listen to 5 reasons why!

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam catches up with Tamara Simon; speaker, author, and coach.

Affectionately known as Australia’s small business answer to Bob the Builder (can she fix it, yes she can), Tamara is driven by curiosity, change, and simplicity.

For over 25 years, she’s been helping owners repair, renovate, and rebuild their often expensive hobbies and dysfunctional workplaces into simple, profitable small businesses they actually love.

And that’s why she wrote her first business book, The Five Little Business Pigs which uses the analogy of The Three Little Pigs fairy-tale because that’s how we build our small businesses.

When Tamara is not coaching, speaking, or writing, you’ll find her fully immersed in her other passion: sports, which includes being an unapologetic member of the Hawthorn AFL Club.

We won't hold that against her... So tune in to hear her passion, successes, and milestones which we can all learn from.

Tamara's webinar this month ( she runs 2 per month ) is being held on Thursday 25th July 2024: 12pm – 1pm QLD Time and is titled - Are Your People Falling Through The Cracks?

Register here- https://tamarasimon.webinarninja.com/live-webinars/10600121/register

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam chats about vehicle signage and her top 5 tips.

Every opportunity to advertise and build your brand is valuable.

One of the most effective yet often overlooked methods is vehicle signage. Whether you're a tradesperson, service provider, or small business owner, wrapping your vehicle with eye-catching, informative signage can significantly boost your visibility and attract new customers.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam discusses sharing your story online and offers 5 points to consider.

Online, sharing your personal story has become more powerful and accessible than ever. Whether it's through social media platforms, email newsletters (EDMs), blogs, or other digital avenues, telling your story can create meaningful connections and foster a sense of community.

However, with the vast amount of content being shared online, it can be challenging to stand out and genuinely connect with your audience.

This is where authenticity comes into play.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Today I am with a local artist who has exhibited nationally and globally. Born and raised in Acheron, Murrindindi, Marian, as her website explains, has honed her craft over decades, experimenting with various styles before finding her true voice in freeform impressionism.

We sit down for a chat about art, hemp, and what her inspirations and successes have been. Her life is like her art—bold, expressive, and full of energy for her caretaking of land in Murrindindi, her life, and her art.

(Warning: There are 2 swear words; I have decided not to not edit them out.)

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Regional Victoria comes alive with major events, from food and wine to animals, displays, vehicle shows, music festivals, and sporting tournaments.

We have it all.

Even if these events don't directly target your usual clientele, there are ways to attract a slice of the visitor pie or, as one of my famous sayings is – leverage!!

So, let's get creative, get customers, and raise awareness of your brand – I outline my top 8 tips in part 1!

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.