Social and Behaviour Change (SBC) brings together a variety of tools to shift the way people and societies behave. When applied to policy, it’s helped reduce traffic deaths. When brought into clinics, it’s helped tuberculosis patients complete their treatments. When brought to US college campuses, it can even help explain why students won’t stop binge drinking. In this episode, Qali speaks to SBC practitioners at UNICEF and beyond about behavioural theory and the power of social norms and how to leverage them for positive change.

We also delve into some of the work of Antanas Mockus. To learn more about him, check out these resources:

• Academic turns city into a social experiment
• Women party as city's men are curfewed
• The ‘Cop in your Head’ or the Clown in the Street: Antanas Mockus and the Theatre of Civic Culture

Guests (in order of appearance)

• Mónica Wills-Silva, Director of International Programmes EMEA at the Behavioural Insights Team
• Xaher Gul, Public Health Physician and Development Practitioner
• Naureen Naqvi, Lead SBC Specialist in Humanitarian Action at UNICEF
• Laura de Molière, former Head of Behavioural Science for the UK Government’s Cabinet Office
• Deborah Prentice, Vice Chancellor of the University of Cambridge

Resources (in order of mention)

• Tuberculosis in Moldova - UNDP
• Pedagogy of the Oppressed
• Exposing Pluralistic Ignorance to Reduce Alcohol Use Among College Students
• Statistics on Female Genital Mutilation (FGM)
• Social Norms Tool

Questions submitted by:

• Luca Solimeo, Chief of SBC at UNICEF Lebanon
• Jawahir Habib, UNICEF Programme Officer, Polio Eradicat

The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread. To learn more about UNICEF SBC, click here.

Have a question, comment or story idea, please contact sbc@unicef.org