Every year, world leaders convene at the UN Climate Change Conference to discuss the urgency of climate change and the need for equitable, people-centred solutions. Could Social and Behaviour Change (SBC) have the chops to tackle such a massive challenge? Can SBC shed some light on the age-old debate on individual change versus system change to reduce emissions?

In this episode, Qali speaks with experts to understand what SBC can tell us about how to navigate an issue that affects us all, but certainly not in the same ways.

Guests (in order of appearance)

• Mónica Wills-Silva, Director of International Programmes EMEA at the Behavioural Insights Team
• Kash Ramli, Senior Advisor for Behavioral Science at UNICEF
• Xaher Gul, Public Health Physician and Development Practitioner
• Jon Bonifacio, Environmental Activist and National Coordinator of Kalikasan People's Network for the Environment
• Georgina Avlonitis, Urban Ecologist and Programme Manager at UNEP

Resources (in order of mention)

• Climate Change Fact sheet (WHO)
• António Guterres’s Speech at COP27
• How to build a Net Zero society
• William Ruto’s Speech at COP28
• Kalikasan People's Network for the Environment

The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread. To learn more about UNICEF SBC, click here.

Have a question, comment or story idea, please contact sbc@unicef.org

Social and Behaviour Change (SBC) strategies have a proven track record in influencing positive choices, from healthy eating to civic engagement. But what about a deeply entrenched and nuanced social issue like violence against girls, boys and women.

In this episode, we delve into the complexities of this issue and explore existing SBC interventions working to dismantle these harmful norms. Join Qali on a journey from Honduras to South Africa, as she dives deep into the trenches with experts who are on the ground, working to address the root causes of domestic violence.

Please be advised: There will be mentions of violence throughout this episode.

Guests (in order of appearance)

• Mónica Wills-Silva, Director of International Programmes EMEA at the Behavioural Insights Team
• Garth Japhet, CEO of Heartlines
• Laura de Molière, former Head of Behavioural Science for the UK Government’s Cabinet Office

Resources (in order of mention)

• Combatting gender-based violence during the pandemic
• Promoting help-seeking behaviours among survivors of violence in Central America
• Reducing victim dropout in criminal proceedings in Chile
• Groundbreaking research on WhatsApp chatbot to reduce intimate partner violence published in PLOS
• Heartlines
• Soul City
• Fathers Matter
• Fathers Matter Film Series
• Fathers Matter WhatsApp

The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread. To learn more about UNICEF SBC, click here.

Have a question, comment or story idea, please contact sbc@unicef.org

Sure, Social and Behaviour Change (SBC) can help people make healthier food choices and complete important civic processes like voting or registration. But what can SBC do in moments of duress? When conflict erupts? When a natural disaster strikes? When a new virus breaks loose? Does SBC have a role to play in a rapidly unfolding emergency? Can it serve and protect the communities most affected by these emergencies?

In this episode, Qali speaks to SBC practitioners who have responded to emergencies from Lebanon to Mozambique to understand whether SBC can truly serve vulnerable populations in humanitarian emergencies.

Guests (in order of appearance)

• Luca Solimeo, Chief of Social and Behaviour Change at UNICEF Lebanon
• Xaher Gul, Public Health Physician and Development Practitioner
• Mónica Wills-Silva, Director of International Programmes EMEA at the Behavioural Insights Team
• Naureen Naqvi, Lead SBC Specialist in Humanitarian Action at UNICEF
• Mariana Palavra, Social and Behaviour Change Specialist - Emergency Response Team (ERT) at UNICEF

Resources (in order of mention)

• Leveraging behavioural insights to build lasting peace - BIT Radio Shows in Northern Nigeria
• Mozambique: Supporting social mobilizers to reach affected communities with life-saving information
• Attacks on Health Workers During the 10th Ebola Response in the Democratic Republic of the Congo
• Bringing safer burial rituals to Ebola outbreak countries
• How the Fight Against Ebola Tested a Culture’s Traditions
• UNICEF’s SBC in Emergencies tools

The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread. To learn more about UNICEF SBC, click here.

Have a question, comment or story idea, please contact sbc@unicef.org

Social and Behaviour Change (SBC) brings together a variety of tools to shift the way people and societies behave. When applied to policy, it’s helped reduce traffic deaths. When brought into clinics, it’s helped tuberculosis patients complete their treatments. When brought to US college campuses, it can even help explain why students won’t stop binge drinking. In this episode, Qali speaks to SBC practitioners at UNICEF and beyond about behavioural theory and the power of social norms and how to leverage them for positive change.

We also delve into some of the work of Antanas Mockus. To learn more about him, check out these resources:

• Academic turns city into a social experiment
• Women party as city's men are curfewed
• The ‘Cop in your Head’ or the Clown in the Street: Antanas Mockus and the Theatre of Civic Culture

Guests (in order of appearance)

• Mónica Wills-Silva, Director of International Programmes EMEA at the Behavioural Insights Team
• Xaher Gul, Public Health Physician and Development Practitioner
• Naureen Naqvi, Lead SBC Specialist in Humanitarian Action at UNICEF
• Laura de Molière, former Head of Behavioural Science for the UK Government’s Cabinet Office
• Deborah Prentice, Vice Chancellor of the University of Cambridge

Resources (in order of mention)

• Tuberculosis in Moldova - UNDP
• Pedagogy of the Oppressed
• Exposing Pluralistic Ignorance to Reduce Alcohol Use Among College Students
• Statistics on Female Genital Mutilation (FGM)
• Social Norms Tool

Questions submitted by:

• Luca Solimeo, Chief of SBC at UNICEF Lebanon
• Jawahir Habib, UNICEF Programme Officer, Polio Eradicat

The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread. To learn more about UNICEF SBC, click here.

Have a question, comment or story idea, please contact sbc@unicef.org

The ABCs of SBC is a new podcast from UNICEF that explores what Social and Behaviour Change (SBC) is and whether it can move the needle forward on some of the world's most complex challenges. Tune in weekly to uncover the limits and possibilities of SBC — without the complexity, while on your commute.

Stay tuned for the first episode launching March 18th.

The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread. To learn more about UNICEF SBC, click here.

Have a question, comment or story idea, please contact sbc@unicef.org