Welcome back to the Aesthetic Edit podcast! In our final episode of the season, we had the pleasure of hosting Ben Hernandez, Founder & CEO of SkyTale Group, a full-service strategic, financial, and M&A advisory firm. Through management strategy and financial analysis, they help scale and sell group practice dental, medical aesthetics, and healthcare organizations.

The episode began with a lively discussion around Ben's background in finance and how he transitioned into the aesthetics industry. He stressed the need for practice owners to have a clear vision and understanding of their growth trajectory in order to scale. Ben shared valuable insights into the traits of successful leaders and founders, emphasizing ambition, humility, and a vision-led approach. He highlighted the importance of executive coaching in developing leadership skills and navigating the challenges of scaling a practice.

The hosts lead a conversation focused on how to determine the appropriate time to sell a practice, with Ben advising against selling at the peak and emphasizing a strategic approach for a successful exit.

The discussion also explored the impact of social media on the industry, particularly in promoting services like Semaglutide. Ben showcased how platforms like Instagram can be valuable tools for education and marketing, enhancing visibility and credibility.

Overall, the episode provided valuable insights into the journey of scaling an aesthetic practice, the role of leadership in business growth, and the impact of social media in the industry. Ben's expertise and practical advice offered listeners valuable strategies for success in the aesthetics space.

• 00:04:03 - Guest Introduction: Ben Hernandez from SkyTale

• 00:05:08 - Ben's Background and Journey into Aesthetics Industry

• 00:07:27 - Supporting Entrepreneurs in Aesthetics Space

• 00:12:22 - Traits of Successful Founders & Leaders

• 00:18:16 - Importance + Impact of Executive Coaching

• 00:27:36 - Preparing to Sell Your Practice

• 00:37:29 - Impact of Social Media on the Aesthetics Industry

• 00:42:07 - Utilizing Social Media for Practice Growth

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact.

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice.

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/

Instagram: https://www.instagram.com/theaestheticeditpodcast/
TikTok: https://www.tiktok.com/@theaestheticeditpodcast

In today’s episode, we sit down with Dr. Masoud Saman, a board-certified facial plastic surgeon, to discuss his journey from a young immigrant to a renowned facial plastic surgeon located in New York City. Dr. Saman shares his inspiring story of coming to the United States at 15 to avoid mandatory military service in Iran and how he found his passion for medicine through various life experiences.

The conversation covers Dr. Saman's expertise in head and neck cancer surgery and reconstructive procedures. He emphasizes the importance of authenticity and truth-telling in the aesthetic industry, debunking myths about certain procedures and highlighting the significance of preservation rhinoplasty and facelift techniques.

Dr. Saman also introduces his new project, "Face by Face NYC," aimed at promoting self-acceptance and celebrating natural beauty by capturing unaltered portraits of individuals in Central Park. The project seeks to challenge societal standards of perfection and inspire self-confidence in individuals of all ages.

Throughout the episode, Dr. Saman's candid and insightful perspective shines through, encouraging listeners to embrace their uniqueness and prioritize authenticity in their aesthetic journeys. The conversation serves as a reminder that true beauty lies in individuality and self-acceptance.

• 00:00:00 - Introduction and Wedding Memories

• 00:05:30 - Dr. Saman's Journey from Iran to the United States

• 00:13:22 - The Impact of Social Media on the Aesthetics Industry

• 00:22:05 - Dr. Saman's Impactful Experiences in Head and Neck Cancer Surgery

• 00:30:35 - Discussion on Aesthetic Procedures and Their Efficacy

• 00:38:59 - Preservation Rhinoplasty and Advancements in Facial Plastic Surgery

• 00:43:02 - Building an Authentic Presence on Social Media

• 00:45:26 - Face by Face NYC Project and Promoting Natural Beauty

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact.

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice.

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast

In this week’s episode, we dive deep into the inspiring story of Dr. Rachel Walker, board-certified plastic surgeon and owner of Plastic Surgery Center of Dallas. We learn how she was first introduced to the power of aesthetic transformations after a life-changing experience with jaw surgery during her college years.

Discover how plastic surgery has profoundly impacted Dr. Walker's life, and learn the secret sauce behind her business success which begins with a steadfast commitment to putting patients first. Whether it's leading patients towards realistic expectations around their surgeries or suggesting alternative procedures to achieve their goals, Dr. Walker emphasizes the importance of personalized care, shunning a one-size-fits-all approach.

In a thought-provoking "Hot Take," Dr. Walker discusses the importance of normalizing self-love in 2024 and how choosing plastic surgery doesn't negate self-love. We delve into the ethical considerations of body image and plastic surgery, overcoming shame and judgment, and the impact of mental health and social media on the field. Lastly, we hear her opinion on the rise of conversation around breast implant illness and what patients should consider before rushing to their surgeon.

Join us for an episode filled with heartfelt stories, professional insights, and valuable advice for anyone interested in the transformative power of plastic surgery.

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact.

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice.

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast