Welcome back to The Agency Hour, the show that helps web design and digital agency owners create real abundance - for themselves, their teams, and the communities they serve.

Tired of working endless hours in your agency without seeing the profits you deserve? Discover the exact framework successful agencies use to create sustainable growth, package their services into scalable products, and gain back precious time.

In this special episode, I reveal the complete Agency GPS Model that's helped countless agency owners transform their businesses:

• Learn the three pillars of transformation: Grow your authority, Package your IP, and Scale your impact
• Discover the nine stepping stones that connect these pillars
• Understand how to create unlimited demand for your services
• See how to turn your knowledge into profitable, repeatable products
• Find out how to automate and delegate to reclaim your time

Remember, this isn't about overnight success—it's a 3-5 year journey broken into manageable sprints. The most successful agency owners follow this roadmap to build businesses that deliver amazing profits while working just 3-4 hours a day.

If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you

Handy Links:

MavCon - https://mvrx.link/mavcon
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com

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Welcome back to The Agency Hour, the show that helps web design and digital agency owners create real abundance - for themselves, their teams, and the communities they serve.

Ever wonder if attending industry events is actually worth your time and money? In this eye-opening episode, we dive into the surprising ROI of in-person connections that you simply can't replicate online.

Join Troy Dean and Simon Kelly (CEO of Seriously Good Design) as they explore the hidden value of those unstructured, organic conversations that happen between sessions at events - the ones that often create the biggest breakthroughs.

Here’s what you’ll learn:

• How to engineer a 10X return from attending live events
• Why the conversations between sessions matter more than the presentations
• The surprising power of shifting your mindset from "this is difficult" to "I love this"
• How to determine if something truly deserves space in your calendar
• Why mentors help you see blind spots that are invisible to you

Simon shares a personal story about how a single off-hand comment from Troy completely transformed his approach to client work, proving that sometimes the most valuable insights come from casual interactions, not formal teaching.

Ready to maximize your next industry event? This episode gives you the mindset shift you need to turn your next conference from just another business expense into a genuine catalyst for growth.

If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you

Handy Links:

MavCon - https://mvrx.link/mavcon
Simon’s Web Design Process - https://sgd.com.au/our-web-design-process/
Simon’s Paid Discovery Page - https://sgd.com.au/digital-strategy-workshop/
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com...

Welcome back to The Agency Hour, the show that helps web design and digital agency owners create real abundance - for themselves, their teams, and the communities they serve.

In this episode, Troy Dean and Simon Kelly, CEO and Head of Growth at Seriously Good Design, dive deep into the mindset that builds winning teams. They explore how beliefs shape behaviors, why most job ads fall flat, and how to use AI tools like Claude to develop powerful team member profiles. The conversation cuts through the fluff, challenging agency owners to examine whether they're unknowingly teaching their teams to lose or win.

Troy shares his recent revelation about the power of Claude AI compared to ChatGPT, demonstrating how two simple prompts helped him create a comprehensive ideal client profile that transformed his workshop delivery. This practical application reveals how agency owners can use AI not just for client work, but for internal team building and recruitment.

If you're looking to understand what truly drives autonomy and connection inside high-performing agencies, and how to cultivate a team culture built on shared beliefs rather than just shared goals, this episode is essential listening.

Here’s what you’ll learn:

• Why Most Job Ads Fail – How to flip the script and talk to candidates about their journey instead of your company
• The AI Revolution in Team Building – Using Claude AI to create comprehensive ideal team member profiles with minimal prompting
• The Belief-Action-Results Framework – How your team's beliefs influence their behaviors and ultimately your agency's success
• Why Service Differentiation Is a Myth – The only true differentiator is your culture and how much your team cares
• The Three Pillars of Team Engagement – Autonomy, connection, and respected leadership
• Overcoming the "I Can't Do It" Mindset – Strategies for cultivating a growth mindset in your team
• The Power of Focus and Consistency – Why playing the long game is essential for sustainable agency growth

This thought-provoking episode challenges agency owners to look beyond tactical "how-to" advice and focus on the philosophical foundations that truly drive team performance. As Troy and Simon conclude, "If you don't have the right beliefs and the right thinking and the right mindset, the how-to is irrelevant."

If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you

Handy Links:

MavCon - https://mvrx.link/mavcon
Simon’s Web Design Process - https://sgd.com.au/our-web-design-process/
Simon’s Paid Discovery Page -...