In this episode of The Agency Hour Podcast, Troy Dean sits down with Tom Fanelli, Founder and CEO of Convesio, a niche platform built on WordPress that empowers e-commerce businesses and agencies to scale and grow seamlessly. Tom shares his journey from being an early customer of WordPress to becoming a specialist in hosting solutions for high-traffic e-commerce sites. He discusses how Convesio offers a unique, full-stack alternative to traditional hosting platforms, including specialized support through Convesio Convert (a marketing automation platform) and Convesio Pay (a new payment processing solution).

Troy and Tom dive deep into the complexities of managing high-performance WordPress sites and how Convesio’s expert team helps agencies by acting as a technical SWAT team. Tom explains the critical differences between Convesio and other hosting companies like SiteGround or WP Engine, emphasizing Convesio’s ability to scale sites for clients who demand top-notch performance and reliability.

They also explore Convesio Convert, a marketing automation tool designed to work seamlessly with WordPress and WooCommerce, offering website personalization and behavior-triggered marketing. Tom introduces Convesio Pay, a revolutionary payment solution that not only simplifies payment processing for e-commerce stores but also offers agencies a new revenue stream by sharing a portion of the payment processing fees.

In this insightful episode, Tom and Troy discuss the challenges within the WordPress ecosystem, the impact of AI on digital marketing, and why AI could "ruin" written content. Tom provides valuable advice for agencies on how to differentiate themselves by building strong, community-focused brands.

Whether you're an agency owner struggling with complex e-commerce solutions, looking to provide value-added services like payment processing, or seeking to leverage AI for business growth, this episode is a must-listen.

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Convesio

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HighLevel

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In this episode of The Agency Hour Podcast, Troy Dean welcomes Lawrence Wong and Joel Keddie, co-founders of VA Hub PRO, a virtual assistant (VA) agency that connects digital agencies with highly skilled VAs trained in platforms like GoHighLevel, Zapier, Closedbot, and more. Lawrence and Joel share their journey from being scammed multiple times when hiring VAs to building a trusted VA agency that helps agencies scale effectively by focusing on specialized talent.

Lawrence and Joel delve into the common pitfalls agencies face when trying to delegate tasks and highlight the importance of hiring VAs with focused expertise, rather than relying on one person to handle multiple roles. By fostering a proactive, supportive company culture, they’ve created a VA team that operates as an extension of their clients' businesses, driving growth and efficiency.

Troy and his guests also discuss how leveraging automation platforms like GoHighLevel and tools like Closedbot can significantly enhance agency workflows, freeing up time for strategic work. They explore how pairing VAs with account managers can help agencies scale by relieving the burden of technical tasks and improving client satisfaction.

This episode is filled with practical advice for agency owners looking to delegate effectively, build a remote team, and scale their business. Lawrence and Joel’s experience offers valuable lessons for any agency aiming to overcome bottlenecks and unlock growth through virtual assistants and automation.

Whether you're struggling to let go of day-to-day tasks, seeking the right VA to support your business, or looking to integrate automation tools like GoHighLevel, this episode provides a wealth of actionable insights and expert guidance to help your agency grow efficiently.

Handy Links:

VA Hub PRO

Paid Discovery

HighLevel

WIX

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In this episode of The Agency Hour Podcast, Johnny Flash sits down with Rachel Hernandez, Marketing Director at The Hoth, a leading SEO service provider, to discuss the evolving landscape of SEO and the impact of AI on digital marketing. With over eight years at The Hoth, Rachel shares her expertise on the most effective link-building strategies, debunking common myths around link exchanges and diving into the nuances of guest posts and link insertions. Whether you're a DIY freelancer, an agency owner with an in-house team, or someone looking to outsource SEO, Rachel offers invaluable advice on how to prioritize high-quality, high-traffic links that boost search rankings.

The conversation also delves into the growing influence of AI-generated content in search results, specifically Google's AI overviews. Rachel explains how businesses can prepare for this shift and optimize their content to stay competitive, providing practical tips for creating long-form, high-value content that gets noticed by both users and search algorithms.

Rachel and Johnny also tackle the big question: Should we be using AI to create SEO content? Rachel weighs in on the potential risks, including the possibility of future algorithm changes that could penalize AI-generated content, and emphasizes the importance of maintaining a human touch in SEO strategies.

This episode is a must-listen for agency owners, freelancers, and digital marketers eager to learn the latest trends in SEO, understand how AI is shaping the industry, and discover actionable strategies to build a sustainable, long-term SEO plan.

Handy Links:

Paid Discovery

HighLevel

Convesio

The Hoth

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