In this episode of The Ali Rae Haney Show, Ali tackles a common challenge for many business owners: what to post on social media when you feel like you have nothing to share. Drawing from her own experiences and missteps, Ali shares seven effective strategies to keep your social media presence vibrant and engaging, even during slow periods.

Key Takeaways:

1. Behind-the-Scenes Content: Share the process behind your business activities. Document everything from setup to execution.
2. Repurpose Old Content: Revisit and refresh high-performing posts. Most of your audience hasn't seen them yet.
3. User-Generated Content: Utilize testimonials, reviews, and client stories to showcase your impact.
4. Educational Posts: Break down industry jargon or share valuable tips. Educate your audience to build trust.
5. Seasonal and Relevant Topics: Stay current by tying your content to trends and seasonal events.
6. Personal Content: Share personal stories and experiences to build a connection with your audience.
7. Use ChatGPT: Leverage AI to brainstorm content ideas and understand your audience better.

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LINKS

Entrepreneur Magazine

RX Bar IG Post by Jason Feifer

PowerSheets by Cultivate What Matters - Use code ALIRAEHANEY for 10% off at checkout!

Created Colorful - Use code ALIRAE at checkout for $15 off your consult and be one step closer to the confidence you crave.

17Hats - 50% off your first year of the 17Hats CRM

Flodesk - 50% off your first year of Flodesk, email marketing provider

ChatGPT - Use AI as your marketing intern!

Join Ali for a LIVE brand analysis. This is a glimpse into behind the scenes what a Brand Analysis call is like.

Starting with a questionnaire that includes brand basics, as well as the business owner's goals, Ali then dives deep into the online presence of the business owner to take a look at the brand and business through the eyes of a potential client.

After the analysis is complete, Ali presents her findings on a call with the business owner. Ali and Kassie discussed the following:

• Brand values
• Kassie's current and future offer suites
• Ideal client description
• How a personal brand impacts her multiple business ventures/dreams

If you'd like to schedule your brand analysis today, you can start by inquiring on my website:

www.aliraehaney.com/contact

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Links from today's show:

Kassie O'Driscoll's Website (OBM & Branding/Wedding Photographer)

www.kassielayne.com

Ali Rae Haney Brand Development Program Info:

https://aliraehaney.com/brand-development

Ali Rae Haney Show Insiders Facebook Group

https://www.facebook.com/groups/2144518489214997

The final day of the first ever ESC Conference kicked off with the Hot Seats! Four attendees had the chance to pitch their newest service offering to get feedback or present a problem they were having in their business to get advice. It was incredible and we had attendees from all stages in business (from selling their business to growing from a solopreneur to a team!).

We then had a break before the Experience Gallery...no one had any idea what to expect, but it was AMAZING and complete with the opportunity to do a podcast guest pitch, as well as get a watercolor illustration done!

We ended the educational day with a Finance Masterclass presented by Brittney Suttle of Knies & Co. where everyone learned something new!

Our final social of the event was Kentucky Derby/Louisville themed where we all got to dress up in our "Disco Derby" attire. We announced the ESC Goal Planning retreat here and then decided to change into comfy clothes and dance the night away in our PJs.

I would say the first ever ESC Conference was a success!!

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ESC Website

https://escconference.co/

ESC Retreat Ticket Purchase

October 11-14, 2024 - Lake Wylie, SC

Goal Planning Retreat (small group!)

https://kassielayne.regfox.com/esc-retreat