Being a successful entrepreneur means learning new skills on a fairly regular basis — especially during those crucial first years! We often struggle to reach new heights because branching outside our comfort zone feels uncomfortable… or we don't feel ready to take on a new role. But what if we could step into the shoes of someone who's already mastered it?

My guest for this episode of The Business of Thinking Big has changed the lives of a lot of people, including Kobe Bryant, Rafael Nadal, Cristiano Ronaldo… and me! Todd Herman is a bestselling author, coach, and mentor who teaches elite athletes, entrepreneurs, and business teams how to uplevel their inner game through his actionable, no BS approach.

During this conversation, we explore the enormous power of the alter ego and how slipping into a new identity can help you step up your game in surprising ways! Listen now to learn the role that identity plays in success, how to overcome fear of failure, and how to phrase your offers in a way that attracts curiosity and clients.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

• How your self-perception can create blind spots — and how to find the right reframe
• Why alter egos are SO effective for building confidence
• How to create a great alter ego for yourself (and how to name it)!

Guest bio: Todd Herman has been working with the highest achievers in sports and business for over two decades. He is the creator of the multi-award-winning Leadership & Skills Development Program, 90 Day Year, and author of the WSJ bestselling book, ‘The Alter Ego Effect: The Power of Secret Identities to Transform Your Life’, as well as ‘My Super Me’, a children’s book to help young kids navigate tough stuff.

Timestamps:‌ ‌

00:32 Meet Todd Herman

05:30 Phrasing your offers

08:28 Fear & environment

12:54 The Alter Ego Effect

22:21 Why alter egos work

27:17 Confidence & certainty

33:30 How to build an alter ego

38:32 Different alter egos

42:40 Naming your alter ego

45:55 Role conflict & strain

49:08 Rapid-fire questions

55:11 Conclusion

Links mentioned:‌

Todd Herman

toddherman.me

upcoach.com

Instagram: @todd_herman

The Alter Ego Effect: The Power of Secret Identities to Transform Your Life by Todd Herman

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