In this episode of Inside the Frame, I sit down with Susan Boni, a veteran custom picture framer with decades of experience in the industry. Susan grew up in the framing business, working in her parents' shop from the age of 12. She's seen the industry's evolution firsthand and has a wealth of knowledge to share.

Throughout our conversation, Susan emphasized the importance of loving what you do and connecting with your customers personally. She shares insights into how she approaches each framing project, considering the client's personal style, the environment where the piece will be displayed, and the unique qualities of the artwork itself.

Key Takeaways:

• When starting out, invest in basic, quality equipment. You don't need fancy, expensive tools to do great framing work.
• Take the time to get to know your customers. Ask about their homes, personal styles, and jobs. This will help you make frame selections that truly resonate with them.
• Don't be afraid to suggest unique, outside-the-box framing options. Sometimes, the most unexpected choices end up being the most loved.
• Educate your customers about the framing process and the materials you use. This helps them appreciate the value of your work.
• Embrace the power of social media and online resources to connect with other framers, learn new techniques, and showcase your work to potential customers.

Susan's passion for her craft is evident in every word she speaks. Her commitment to creating beautiful, lasting framed pieces that her customers will cherish for generations is truly inspiring. Whether you're a seasoned framer or just starting out, this episode is full of wisdom and insights you won't want to miss.

About Susan Boni

Susan started Frames of Mine when she was 22, growing up in the family business since she was 12. She was the only family member who really loved it. Susan has an Art History and Interior Design degree from the New York Institute of Technology. She began to learn so much of the arts, mixed with sales from my family in the store, and she was able to combine it all into what the store has become.

Mentioned in This Episode

• Find out more about Frames of Mine
• Follow Frames of Mine on Instagram and Facebook
• Learn more about The Frame Shoppe