AJ and Johnny sit down with neuroscientist Emily Falk to explore why our goals so often collapse after January, and what the brain is actually optimizing for when we make decisions. Emily explains how the brain’s value system prioritizes the present self over future goals, why environment beats willpower, and how identity, social influence, and habit systems quietly shape what we do every day. From New Year’s resolutions to loneliness, leadership, and purpose, this episode reveals how to design choices that stick by working with the brain instead of against it. 00:00 – Why resolutions fail after January05:00 – The brain’s value calculator and present bias10:00 – Identity, purpose, and what we think is “fixed”15:00 – How social influence shapes what we value20:00 – Loneliness, power, and perspective loss25:00 – Designing environments that change behavior A Word From Our Sponsors Stop being over looked and unlock your X-Factor today at unlockyourxfactor.com The very qualities that make you exceptional in your field are working against you socially. Visit the artofcharm.com/intel for a social intelligence assessment and discover exactly what's holding you back. If you’ve put off organizing your finances, Monarch is for you. Use code CHARM at monarch.com in your browser for half off your first year. Indulge in affordable luxury with Quince. Upgrade your wardrobe today at quince.com/charm for free shipping and hassle-free returns. Grow your way - with Headway! Get started at makeheadway.com/CHARM and use my code CHARM for 25% off. This year, skip breaking a sweat AND breaking the bank. Get your summer savings and shop premium wireless plans at mintmobile.com/charm Curious about your influence level? Get your Influence Index Score today! Take this 60-second quiz to find out how your influence stacks up against top performers at theartofcharm.com/influence. Episode resources: FalkLab.org Check in with AJ and Johnny! AJ on LinkedIn Johnny on LinkedIn AJ on Instagram Johnny on Instagram The Art of Charm on Instagram The Art of Charm on YouTube The Art of Charm on TikTok decision making, values, behavior change, habits, motivation, identity, purpose, social influence, environment design, loneliness, human connection, neuroscience, choices, meaning, leadership, well-being, resolutions Learn more about your ad choices. Visit megaphone.fm/adchoices
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7 mins