In this episode of the B2B Brand180 podcast, Linda speaks with Naomi Soman from Storylogick Consulting about enhancing email marketing strategies to drive growth. Naomi, who has a wealth of experience in hyper-growth startups, shares insights on dispelling email marketing myths, personalizing emails for different stages of the funnel, and accurately targeting various buyer personas. The discussion includes practical advice on leveraging CRM data, using visual language in emails, and customizing email content based on recipient actions. Naomi also provides tips on managing personalized email campaigns and standing out in a crowded marketplace.


01:44 Common Misconceptions in Email Marketing
03:31 Understanding the Email Marketing Funnel
05:04 Personalizing Email Campaigns
10:48 Effective Research Methods for Buyer Personas
17:19 Standing Out in a Crowded Marketplace

For more information about Naomi please visit https://storylogick.com/

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

In this episode of B2B Brand180, Linda interviews Dane Frederiksen, Founder of Digital Accomplice, to discuss how to implement a repurpose-first video production strategy, which he calls the "Video Octopus" method.

Dane highlights:
-The shift from text-based marketing to remote video.
-The ease of creating valuable video content using AI tools and remote platforms, which can significantly enhance marketing strategies.
-Current trends and technology to simplify video editing, and the 'video octopus' method for repurposing video across multiple channels.

The episode encapsulates how B2B marketers can leverage strategy, remote video and AI to stay ahead in the evolving digital landscape.

01:45 Challenges in Video Content Marketing

03:20 Trends in Remote Video Content

04:55 Building a Video Content System

09:39 Tools for Easy Video Creation

14:06 The Video Octopus Method

For more information about Dane, visit his LinkedIn at https://www.linkedin.com/in/digitalaccomplice/

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

In this episode of the B2B Brand180 podcast, Linda interviews Mark Albert, CEO of Media Advisory Experts. Mark shares his extensive experience in broadcast journalism and offers valuable insights into B2B media training, storytelling, and overcoming stage fright. He discusses strategies for earning media placements, the importance of building thought leadership, and how to effectively communicate with journalists. Mark also provides practical tips on public speaking, handling tough interview questions, and best practices for dressing for on-camera appearances.

02:03 Tips for Overcoming Stage Fright

05:20 Building Thought Leadership and Earning Media

10:17 Handling Tough Questions and Ambush Interviews

15:01 Preparing for Scheduled Interviews

26:40 Public Speaking and Media Training Resources

For more information about Mark please visit https://www.mediaadvisoryexperts.com/

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/