The B2B Conversion Podcast

By: Kirsty Dawe
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  • Summary

  • The podcast for marketers who want to learn how to optimize their B2B website. Each episode we’ll discuss the hottest subjects surrounding conversion rate optimization and give you tips to transform your website into a revenue-generating machine.Join me for easy-to-action tips that can help you change the game.
    © 2024 The B2B Conversion Podcast
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Economics Marketing
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Episodes
  • Episode 19: The power of community in CRO

    Episode 19: The power of community in CRO
    Sep 26 2024

    In this episode, Kirsty chats to Abi Hough from UU3. Listen now and learn:

    · Why building a community is essential for every brand

    · How community insights can influence your CRO strategies

    · How CRO impacts the customer journey from start to finish

    · The Importance of finding your unique niche within CRO
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    48 mins
  • Episode 18: How copywriting can make (or break) your conversion metrics

    Episode 18: How copywriting can make (or break) your conversion metrics
    Sep 6 2024

    This episode explores conversion from a fresh and creative perspective. We chat with conversion copywriting expert Eden Bidani, who shares valuable insights and tips on crafting content that boosts conversions.

    Listen to learn:

    Why speaking to customers is the most important part of every project
    Why copy is on a democratization journey
    Why AI will always make your copywriting average
    The psychology behind great conversion copywriting
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    52 mins
  • Episode 17: Is digital experience optimization the new CRO?

    Episode 17: Is digital experience optimization the new CRO?
    Jul 26 2024

    In this episode, Kirsty Dawe is joined by Natalie Thomas, Director of Strategy at The Good. They discuss why digital experience optimization is the new CRO and why every part of the journey is equally important. Plus how to understand what conversion rates are in your control and what aren't, and why it's important to compare practices with other brands.
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    43 mins

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