Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/3MHC6qP

In this episode, George Coudounaris appears as a guest on the Denave podcast to share the secrets behind sustainable B2B growth. You'll learn how to move beyond lead generation and build demand that scales.

We cover everything from aligning sales and marketing teams to implementing Account-Based Marketing (ABM) effectively and using AI to repurpose content efficiently.

Tune in and learn:

+ Why lead generation alone isn’t enough to grow your business

+ How to implement the 5 B’s Framework for demand generation

+ Common ABM mistakes and how to avoid them

This episode is a must-watch for B2B marketers looking to create sustainable, long-term growth while avoiding the common pitfalls that many teams fall into. Don’t miss out on the future of demand generation!

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SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

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00:00 Introduction to George and the B2B Playbook

03:00 The Great Divide: Misalignment Between Sales and Marketing

07:10 Overcoming Sales and Marketing Alignment Challenges

10:00 The 10-Step Guide to Sales and Marketing Alignment

13:00 Demand Generation vs. Lead Generation Explained

17:20 Why Short-Term Lead Generation Isn’t Enough

20:10 The Importance of Demand Creation for Long-Term Success

24:00 The 5 B’s Framework: Be Ready, Be Helpful, Be Seen

28:10 How to Optimize Your Demand Generation Efforts

31:00 The Rise of Account-Based Marketing (ABM)

34:00 Avoiding Common ABM Mistakes

38:10 Leveraging Technology in Demand Generation and ABM

42:00 How the B2B Playbook Uses Content to Drive Demand

45:00 Repurposing Content Efficiently with AI

50:00 The Future of Demand Generation and Marketing Trends

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S06 E157 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing

Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/3MHC6qP

In this episode, we dive deep into a question we get asked all the time: should you outsource your demand generation program to an agency or do it in-house? As two people who have experience on both sides – running agencies and helping companies build their own in-house demand generation teams – we’re here to give you the real answer.

We’ll discuss why many agencies can’t deliver on their promises and why it’s often better to build the foundation of your demand generation program in-house before turning to external help. We also cover what you need to have in place before hiring an agency and how to use one effectively when the time is right.

Tune in and learn:

+ Why you should start demand generation in-house

+ The importance of customer interviews and qualitative insights

+ When an agency can amplify your efforts and how to pick the right one

This episode is a must-watch for any B2B marketer struggling with the decision to hire external help. Learn from our mistakes and set your business up for demand generation success.

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

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00:00 Introduction: Should You Outsource Demand Generation?

01:20 The 5 BEs Framework Explained

03:00 When Companies Typically Turn to Agencies

05:00 Early Mistakes: Why Agencies Often Fail

07:00 Why Demand Generation Should Start In-House

09:10 Key Insights Needed for Effective Demand Generation

11:10 The Importance of Customer Interviews

13:30 The Role of Qualitative Insights in Demand Generation

15:00 Aligning Sales and Marketing for Success

17:30 Common Pitfalls When Scaling Too Quickly

19:20 How to Achieve Message-Market Fit Internally

22:00 Building the 80/20 Analysis of Your Best Customers

24:30 When Is an Agency the Right Fit?

27:00 Using Agencies to Amplify Your Message

29:50 Key Takeaways: When and How to Use Agencies

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S06 E156 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing #attribution #b2battribution

Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/3MHC6qP

In this episode, we’re going deep into the mindset that will set you up for success in demand generation. Too many marketers think there's a hidden secret to generating demand, but we’re here to debunk that myth.

We walk through our 5 Bs Framework to show you how to build a sustainable demand generation engine for your business. From understanding your target audience to creating a consistent message that resonates, we cover the steps you need to drive revenue for your B2B company.

Tune in and learn:

+ How to effectively target your ideal customers

+ The importance of consistency in your messaging

+ Why feedback loops are critical for ongoing success

This episode is a must-watch for any B2B marketer looking to master demand generation and build a powerful, sustainable growth engine.

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

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00:00:00 Introduction: Demand Generation Demystified

00:01:00 Overview of the 5 Bs Framework

00:03:13 The Demand Generation Mindset: Key Principles

00:04:10 Importance of Target Audience Focus

00:06:00 Niching Down: Why Less is More

00:08:01 Building Trust and Relationships in B2B Marketing

00:10:30 Consistency in Messaging: Awareness vs. Affinity

00:12:59 Effective Content Strategy for Demand Generation

00:14:59 The 3-5% Market Rule: Engaging the Right Audience

00:17:20 Implementing a Consistent Delivery System

00:19:45 The Importance of Systems and Frameworks

00:21:50 Feedback Loops for Ongoing Improvement

00:24:00 The Crawl, Walk, Run Approach Explained

00:26:50 The Power of Content Repurposing

00:29:00 Key Takeaways and Next Steps

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S06 E155 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing #attribution #b2battribution