The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

De: Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com
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  • Resumen

  • The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!
    Copyright © B2b Interactive Marketing, Inc. 2021
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Episodios
  • Episode 977 – AI Machine Learning vs “I” Human Learning

    Episode 977 – AI Machine Learning vs “I” Human Learning
    Aug 1 2024
    AI is machine learning. It's great for repetitive tasks. It collects knowledge and synthesizes it into useful compilations. AI machine learning can be predictable. “I” learning is what we do when we interact with people. It's as unpredictable as an amateur golf swing. Interacting with humans requires empathy, psychology, self-awareness, and patience. It is time-consuming and can have different results on different days. Interacting with people is how we do business. People do business with people, and although AI can help, it cannot replace human-to-human interaction. In the world of generating leads, social networks, and business in the post-pandemic economy, it's not just connections that matter. It's who you are connecting with and who they have in their networks that matter. It's your job to stay connected and keep you, your business, and your content and concepts top of mind with them. Active connections create relationships, businesses, and referrals.
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    12 m
  • Episode 976 – Embrace the Individual and Embrace the Resistance – Encourage Small Wins!

    Episode 976 – Embrace the Individual and Embrace the Resistance – Encourage Small Wins!
    Jul 24 2024
    In business, we need to embrace systems to align people with processes. Companies spend time and money on systems to speed up or simplify processes. The one thing that stands in the way of business systems being effective is people. You are working with a group of people with different life experiences, goals, and beliefs. As much as we try, we can't dig deep into each individual and try to align them based on their unique perspective, so we try to find a middle ground with the expectation of varying degrees of adaptation. We then create documents and training to help the alignment process. Standard Operating Procedures (SOPs) help us to set expectations, give instructions, and align expectations. Then, just like a kindergarten recital, you have some who fidget, adlib, or move to the beat of their own drum. With marketing, we often utilize systems and SOPs to reach our current, past, and prospective customers. We would all love it if one system (law, scripture, or proclamation) reached all three audiences because it would simplify and reduce time and expense. Yet, when you define success as a sale, it's one person with a team of decision-makers that you ultimately must convince to buy from you rather than your competition.
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    12 m
  • Episode 975 – What To Do When What Was Working… STOPS WORKING!

    Episode 975 – What To Do When What Was Working… STOPS WORKING!
    Jul 18 2024
    Businesses, especially ones that have well-established systems and methodologies, tend to ebb and flow. It's pretty common for a business to slow in the dog days of summer and pick up in the fall, but I hear frustrations from some and jubilation from others. I was conversing with a client about how business has changed since COVID-19 (2021-2022). Before that time, you could meet people in person at networking events, conferences, and more. Marketing and connection emails were being sent and opened (albeit at a 20-30% open rate). Phone calls were being received and returned. In most ways, it was not easy, but it was feasible to create leads through standard means that have worked for years. More recently, ads and content have flooded Google and social media. That worked well for a while, but Google Search is being replaced with AI and greater ad competition (and cost). Organic marketing starts with gathering data about your current customer base and reaching them with thought leadership content that focuses on what is top of mind with them. Then, you can find out what topics or slants on solutions are available and focus on them briefly. I can guarantee you one thing: Doing more of the same or spending more money on the problem will probably not create a solution.
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    10 m
Gestión Marketing Economía
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