Kat Hutton is an applied anthropologist specialising in UX research. With nearly a decade of freelance experience in healthcare and tech, she has collaborated with Meta, Microsoft, and Conversion. In this episode, Kat shares her incredible journey from living on a farm to joining Meta, and discusses the importance of perspective-taking skills in business.

Konrad Collao is the founder the multi-award-winning strategic insight agency Craft

In this episode, Konrad dives deep into the importance of critical thinking in the research industry, the nuances of context and storytelling, and the dangers of obsessing over data. He shares his insights on the current state of the research sector and challenges us to rethink our approach to data interpretation and analysis.

Emily Sheen has spent the last 5 and a half years living in Singapore and is a Venture Principal at Rainmaking APAC, which is part of Bain & Company.

She builds businesses in partnership with corporate companies, secures seed funding, and places the right founders into the businesses to help them scale. In this episode, Emily shares examples of the kind of projects she's been working on, how insights fit into the mix, and how their approach differs from more traditional market research projects.