• The Birth of Branding: A Tale of the East India Company

  • Aug 4 2023
  • Length: 13 mins
  • Podcast

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The Birth of Branding: A Tale of the East India Company

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  • Summary

  • In this episode of "Blueprints in Marketing: Learning from the Classics", we journey back to the 17th century to explore the birth of branding with the East India Company. Discover how a simple seal became a symbol of quality and trust, setting the stage for modern branding. Learn about the power of differentiation, the importance of trust, and the magic of storytelling in marketing. This episode offers valuable insights for anyone looking to make their mark in the world of marketing.

    This podcast was generated with the help of artificial intelligence, demonstrating the power of AI in creating engaging and informative content. Music credit goes to "Sunflower" by Lukrembo, setting the perfect tone for our journey through marketing history.
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