I bring my Speaking Coach, Jackie Goddard, back on so we can have an open discussion about what it was like being coached to prepare for my talk at You Are The Media’s Creator Day, down in Poole (south coast of UK).

Come and be a fly on the wall as we walk through Jackie’s process, using my talk as a demonstrative example.

You’ll get some ideas on how this reflects on you, and how you move your clients through from point A to point B. This will be a particularly useful listen if you have been wanting to present something to a room, or even stand up on a stage and something has been stopping you.

Consider working with a speaking coach. I can highly recommend Jackie who is a complete subject matter expert at what she does.

Guess what? Speaking coaching isn’t “presentation skills” training – it’s so much more. The main meat of your value in delivering whatever it is that you are working on to share with an audience - is about eliciting what it is exactly you are trying to get across in your message, finding relatable stories and images to bring that message home, and then to find a way to do it in YOUR WAY.

And yes, Jackie will teach you about the anatomy of voice, breathing and balancing your wellbeing as well.

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Jackie Goddard is a Speaking Trainer and Coach who helps business owners, leaders and authors to gain confidence delivering paid talks to share their knowledge and leverage their authority in their space.

She is on a mission to empower yearning speakers to get excited about sharing their ideas, stories and life lessons.

She teaches her clients how to craft engaging talks, use their voice and breath better and sharpen their overall performance skills.

Jackie has over 25 years of experience working in and around the performing arts as an actor, director, producer, and teacher, facilitating acting and voice workshops.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

For me, brand experience, and even your personal brand experience, is all about how you want your clients to feel with they come into contact with you, work with you or even just communicate with you. It's the 4D experience that encompasses sight, sound, emotions and the physical experience.

As service providers, sometimes we may fall into the trap of thinking: “what can we do? We don't have a physical product that we deliver and a customer unpacks or unwraps, so what are we talking about here?”

There are so many invisible and visible touch points in your client's journey - you just have to sit down and think about it.

In this episode I share the joyful centre of Will Guidara’s ‘Unreasonable Hospitality’ concept, why it’s important to ‘codify’ your brand experience, and also open your mind up to the possibility that even you, as a subject matter expert and service provider, have many opportunities for beautiful, emotive touchpoints to consider in your brand experience.

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machine.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

If you are regular listener, you’ll know that I’ve tinkered on the edge of the topic of Artificial Intelligence now in a few episodes.

You will have heard me speaking to Stephen Ruse, my IP lawyer friend, as we openly tried to work out between us what impact AI will have on our ownership and rights to the use of our physical likeness and voice.

I have also been talking at length about why it’s so important for you not to panic, but to really lean into working out how you are going to stand out and survive what’s coming.

In this episode, I go much deeper. My guest is highly tuned into this topic I want to get into, and that’s about where Artificial Intelligence intersects with us as subject matter experts. Are we a dying breed?

I have this slight concern about the impact AI will have on subject matter exerts and their process of learning and honing their craft in their space, and what the quality of expert professionalism looks like in the future.

This is not a negative episode at all. I’m hoping it will make you sit up and pay attention – because this is going to affect you quite significantly in the next few years and I want you to be informed and be ready for what’s coming.

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Izabela Russell is the CEO of Music Radio Creative (MRC), a family-owned full-service audio agency and the largest professional voice-over agency in the world.

Izabela’s highly talented audio specialist husband Mike, an Adobe Certified Expert, founded the business in 2004 after a career in radio. Since then, MRC have been at the forefront of professional audio in the UK, and around the world.

They have 180+ professional voice-over artists they work with to support and deliver on their client’s needs globally.

Their clients range from big brands like Warner Bros, the World Health Organization, FBI, the BBC, as well as thousands of smaller businesses and solopreneurs. They work with businesses, podcasters, radio stations, DJ labels, movie production houses, advertisers, and more.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machine.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I share my recent experience speaking at You Are The Media’s Creator Day in-person event down in Poole. I am not a professional speaker – so this was a big deal for me. My nervous system went into over drive.

When you listen to this episode, you’ll hear me share how I used to ‘know’ logically (at a high level in my head) about how important personal brand work is, and the element of really getting to the heart of the stories that make you YOU.

And then, I got on stage at Creator Day, and got off it…and well, my friend I was smacked with real life emotional evidence of the truth of that statement.

I put into practice what I teach others – i.e. identify the diverse dimensions to you and pay homage to that in your personal brand and the stories you tell. If you came to the event and you took time to come chat to me – I thank you so much for sharing yourself with me. It meant so much.

What has warmed my heart since, is seeing all the content and stories that have come out from what people drew from what I shared about myself and how I navigate the world.

Come listen to how my logical brain and emotional brain smacked together… at a glorious in-person gathering of 200+ amazing individuals. I share how it solidified for me why it’s important for YOU to share YOUR story, in YOUR voice… in a way that’s comfortable for YOU.

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machine.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Let’s face it – the world is a scary place right now.

The level of angst that we have gotten used to living with, day in and day out, is actually quite alarming – if we allowed ourselves the time to stop and think about it.

In this episode I hope you remind you of what a magnificent, complex being you are and recognise the challenge we have before us.

Knowing that we are complex is one part to realising we need to gain clarity about how we speak about what we do, and how we express how we can help people, and embody the characteristics that others can resonate and connect with.

I call this your human diversity. The dimensions to you which go further than your credentials and experience. The quicker you identify, articulate and embrace your human diversity, the faster you will be ready to overpower any risk of AI replacing human-driven work in your field.

Come join me. Let’s remember why humans will rise, even with Artificial Intelligence biting at our heels.

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I have brought my friend and Intellectual Property (IP) genius Stephen Ruse back on the show so we can chew on the fat that is: Artificial Intelligence. You will have first met him on episode 20 when we talked about copyright and what you can secure, in terms of what you design or create inside your business.

There is so much going on right now and it’s all moving incredibly fast. We take a step back and do a realistic view of the world (right now – as at 5 April 2024) to see how this onslaught of AI is affecting our right to ownership of the things we are creating for ourselves, as well as where the risks lie in others using our value, voice or even likeness without our permission.

Come listen to our conversation and see how you feel afterwards in weighing up the fears and risks with the potential for good, which artificial intelligence also holds for us all, as subject matter experts.

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Stephen Ruse is a senior associate at Howes Percival, a legal firm which has 7 offices in the UK and supports clients around the world.

Stephen’s specialism is in Intellectual Property and IT - he advises his clients on areas like: registering and protecting their trademarks, IT and Software agreements, and in commercialising their IP.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machine.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

People choose you because of your unique points of (human) difference. In this episode I walk you through why I think you need to go a bit further in your personal brand work and find these unique human elements of you that are hidden. These are the things that will actually be the things that people will resonate more with – that a list of why you are ‘great’ at what you do, your track record of success and your qualifications.

This may come as a surprise – but at the moment, your ideal clients are indeed…HUMAN. They laugh, cry, giggle, moan and groan – just like you. They want to see how you are similar to them and whether you will understand them. They want to trust you.

Come listen as I walk through 8 places you can find some of your unique points of human difference.

(And I have a shout out to two regular listeners who reached out to let me know when they listen and which episodes stood out for them.)

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Have you noticed ‘muddy messaging’ when you are at local networking? People who do their pitch or ‘60second’ and you are none the wiser as to what they exactly do, or who they work with?

Well, this episode was inspired by my experience of that, in a few different environments.

My feeling is that really: (a) people are struggling to work out who they are (in the eyes of others), and (b) they have not really worked out what the problem is that they solve for their ideal clients.

In this episode we tackle the second of those struggles: really understanding what the problem is that you are solving.

To help me, I have brought on a friend who is gifted in the wisdom of people and we dig deep into helping you really unpick the actual problem YOU are solving as a service provider - as opposed to the one you THINK you are.

Join us. You won’t regret it.

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Imogen Jones is a marketing strategist who helps clients to gain clarity on the deep motivational needs of their ideal clients, and craft offers that REALLY solve their unbearable aches.

With 20 years-experience working in marketing and customer-focussed roles inside marketing research and healthcare businesses, today runs her own freelance consulting business.

As a strategic marketeer, Imogen is creative and intuitively empathetic to understanding the position of the customer. She is the ultimate people person.

Imogen also works on personal brand strategy and podcast management at specialist marketing agency, Harbour 32, with Shelley Rostlund.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).