The Burleson Box: A Podcast from Dustin Burleson, DDS, MBA

By: Dustin Burleson DDS MBA
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  • Summary

  • Welcome to the Burleson Box podcast – your go-to resource for dentists and orthodontists seeking game-changing insights. Dive into compelling, evidence-backed guidance from renowned authors and experts who've shared their life's work in top-selling books. Join us alongside influential CEOs, CMOs, academic thought leaders, and savvy business investors as we unravel the intricacies of marketing, management, and leadership best practices. Uncover the impact of your decisions on all facets of your organization, and elevate your expertise with actionable wisdom. Tune in for a transformative journey in private practice success.
    All Rights Reserved, Dustin S. Burleson, DDS, MBA
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Episodes
  • Scott De Rossi on The Essence of Effective Leadership

    Scott De Rossi on The Essence of Effective Leadership
    Aug 2 2024
    In this episode, I speak with Dr. Scott De Rossi about the questions that shape our personal and professional journeys. Our guest opens up about the reflective questions that have guided his path, offering a treasure trove of insights for anyone looking to evolve and grow.One of the most compelling aspects of the discussion revolves around the concept of mastery. Dr. De Rossi poses the question, "What mastery have I developed that I can offer?" This invites us to reflect on our unique skills and how they can be leveraged to make a meaningful impact. It's a call to recognize and hone our strengths, ensuring that we bring our best selves to every endeavor.Another pivotal question is, "What do I want my days to look like?" This isn't just about career aspirations but about envisioning a holistic life that brings joy and fulfillment. It's about balancing professional ambitions with personal happiness, and understanding the trade-offs we're willing to make. Dr. De Rossi emphasizes the importance of this balance, urging listeners to create a life that they won't look back on with regret.The episode also touches on the idea of continuous improvement. "What's getting better about my life?" is a question that encourages us to celebrate our progress, no matter how small. It's a reminder that growth is a journey, and every step forward is a victory.Perhaps the most profound question discussed is, "How do I tap into my purpose and my superpower?" Our guest shares the realization that his true strength lies in connecting people, ideas, and resources to advance health and education. This insight is a powerful testament to the impact of finding and harnessing one's unique abilities.By the end of the episode, listeners are left with a toolkit of questions that can guide their own journeys. Whether you're looking to advance in your career, improve your personal life, or make a difference in the world, these questions offer a roadmap to success.Tune in to this enlightening episode to discover how you can connect people, ideas, and resources to create positive change in health and education. It's a conversation that promises to inspire and empower you to tap into your own purpose and superpower.***The Burleson Box is brought to you by OrthoFi:You know orthodontics, we know how to grow your practice. Start More Smiles with OrthoFi.OrthoFi is the industry-leading solution for patient acquisition, insurance management, and patient collections. Our end-to-end software and services help practices achieve dynamic growth, balanced cash flow, and smoother operations.OrthoFi's practices experience a 2.25 times higher same-day conversion rate compared to the industry average, thanks to our expertise in same-day contracts. We take on the full burden of managing patient onboarding, collections, and insurance processing, allowing your team to focus on delivering best-in-class service.Our comprehensive 180-day collection protocol sets the gold standard for delinquency management, achieving an average net collection rate of 98%.Dr. Tara Gostovich of TG Orthodontics shared:"I feel like the cost is less than a staff member, but yet you have an entire team. So, I don't look at the cost of OrthoFi as it's too expensive. It's too expensive to not have it."Learn more today at StartMoreSmiles.com***Resources Mentioned in the Episode with Dr. Scott De Rossi:Friday Perspectives NewsletterSerendequity PartnersWorkman School of Dental Medicine***Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.http://www.theburlesonbox.com/sign-up Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:http://www.theburlesonreport.com Follow Dustin Burleson, DDS, MBA at:http://www.burlesonseminars.com
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    36 mins
  • Oliver Gelles on Level the Curve: Data-Driven Practice Management Principles to Compete in Today's Changing Orthodontic Landscape

    Oliver Gelles on Level the Curve: Data-Driven Practice Management Principles to Compete in Today's Changing Orthodontic Landscape
    Jul 5 2024

    Drawing from the largest data set of consumer buying habits in orthodontics, Reynolds and Gelles reveal a statistical approach to running a successful practice. Their system, developed with orthodontist Jeff Kozlowski and engineer Dave Ternan, eliminates guesswork and trial-and-error, setting a new gold standard for practice management.

    With insights from 430,000 patient starts and over $2.2 billion in production, the book demonstrates how data analytics can increase starts, production, and profits. Reynolds and Gelles provide practical steps to implement unique payment solutions, improve cash flow, streamline insurance processing, and more.

    If you're ready to transform your practice, "Level the Curve" is your key to unlocking greater efficiency and profitability. I'm excited to dig into the conversation today with Oliver Gelles.

    ***

    The Burleson Box is brought to you by Retainer Club:

    Realize new revenue in your practice this year with Retainer Club! Upgrading your retainer program has never been more straightforward. Patients want online and easy. You want simple and profitable. Retainer Club gives you both. Built by dental professionals, Retainer Club’s technology platform is built to manage everything about your retainer program including billing, retainer fulfillment, KPI data and more.

    Retainer Club's customized Smile Care Plan allows you to offer a flexible membership program that brings 5 new revenue streams to grow your practice. Retainer Club's platform gives patients access to easy, fast, affordable online retainer ordering 24/7, and regular retainer replacement without ever having to call your office.

    On average, a Smile Care Plan can increase your practice revenue by $100,000 annually. We have built our program with first-hand industry insights to support the needs of practices and DSOs from the ground up. From on-boarding and client success planning to tech-enabled marketing solutions to support new patient growth, Retainer Club has you covered. Get started today at RetainerClub.com

    ***

    Resources Mentioned in the Episode with Oliver Gelles:

    • Level the Curve
    • StartMoreSmiles.com

    ***

    Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

    http://www.theburlesonbox.com/sign-up

    Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

    http://www.theburlesonreport.com

    Follow Dustin Burleson, DDS, MBA at:

    http://www.burlesonseminars.com
    Show more Show less
    53 mins
  • Mike Wysocki on Careers By the People: Candid Career Advice from 101 Experienced Professionals

    Mike Wysocki on Careers By the People: Candid Career Advice from 101 Experienced Professionals
    Jun 7 2024

    In this episode we have the pleasure of speaking with Mike Wysocki, a seasoned author and sociologist who has spent years delving into the real-life experiences of professionals across various industries. His book, Careers By the People, provides a unique and authentic perspective on career choices, making it an invaluable resource for anyone at a crossroads in their professional journey. This episode is especially relevant for dentists and orthodontists who are looking to recommend insightful career guidance to their children and young patients.

    Show Summary:

    In this enlightening episode, we sit down with Mike Wysocki to discuss his book, Careers By the People. After three decades in corporate America, Mike ventured into a sociological exploration to uncover the true nature of various professions. His book features 101 candid responses from industry veterans, offering an insider's look at the highs and lows of their careers.

    Mike shares how these real-world insights can help young people, including the children of dentists and orthodontists, make informed career choices. Through a Q&A format, the book reveals daily routines, common challenges, and the fulfilling aspects of different jobs, all told with a blend of humor and unfiltered honesty. Tune in to discover how this dynamic career guide can demystify the world of work and support the next generation in finding their ideal path.

    ***

    The Burleson Box is brought to you by Retainer Club:

    Realize new revenue in your practice this year with Retainer Club! Upgrading your retainer program has never been more straightforward. Patients want online and easy. You want simple and profitable. Retainer Club gives you both. Built by dental professionals, Retainer Club’s technology platform is built to manage everything about your retainer program including billing, retainer fulfillment, KPI data and more.

    Retainer Club's customized Smile Care Plan allows you to offer a flexible membership program that brings 5 new revenue streams to grow your practice. Retainer Club's platform gives patients access to easy, fast, affordable online retainer ordering 24/7, and regular retainer replacement without ever having to call your office.

    On average, a Smile Care Plan can increase your practice revenue by $100,000 annually. We have built our program with first-hand industry insights to support the needs of practices and DSOs from the ground up. From on-boarding and client success planning to tech-enabled marketing solutions to support new patient growth, Retainer Club has you covered. Get started today at RetainerClub.com

    ***

    Resources Mentioned in the Episode with Mike Wysocki:

    • Careers By the People
    • Mike Wysocki

    ***

    Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

    http://www.theburlesonbox.com/sign-up

    Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

    http://www.theburlesonreport.com

    Follow Dustin Burleson, DDS, MBA at:

    http://www.burlesonseminars.com
    Show more Show less
    37 mins
Leadership Management Marketing Economics
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