The Burleson Box: A Podcast from Dustin Burleson, DDS, MBA Podcast Por Dustin Burleson DDS MBA arte de portada

The Burleson Box: A Podcast from Dustin Burleson, DDS, MBA

The Burleson Box: A Podcast from Dustin Burleson, DDS, MBA

De: Dustin Burleson DDS MBA
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Welcome to the Burleson Box podcast – your go-to resource for dentists and orthodontists seeking game-changing insights. Dive into compelling, evidence-backed guidance from renowned authors and experts who've shared their life's work in top-selling books. Join us alongside influential CEOs, CMOs, academic thought leaders, and savvy business investors as we unravel the intricacies of marketing, management, and leadership best practices. Uncover the impact of your decisions on all facets of your organization, and elevate your expertise with actionable wisdom. Tune in for a transformative journey in private practice success.All Rights Reserved, Dustin S. Burleson, DDS, MBA Economía Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Adam Witty on The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego

    Adam Witty on The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego
    Sep 5 2025
    In this episode of The Burleson Box, Dr. Dustin Burleson sits down with Adam Witty, entrepreneur, publisher, and founder of Advantage Media and Forbes Books, to unpack how authority marketing can transform your practice and your career. Adam shares his expertise on:Why authority—not just advertising—is the ultimate differentiator in crowded marketsHow publishing a book or creating thought leadership content positions you as the go-to expert in your communityThe step-by-step process of building credibility and influence that attracts patients, opportunities, and partnershipsLessons from working with thousands of entrepreneurs, doctors, and business leaders worldwideThe mindset shift required to move from being “just another provider” to a recognized authority in your fieldWhether you’re looking to elevate your brand, attract higher-quality patients, or future-proof your career with lasting credibility, this episode is full of practical strategies you can put into action.Resources Mentioned in This EpisodeBooks & Concepts:The Authority Advantage by Adam Witty and Rusty Shelton – A primer for how to earn trust and become a thought leader.Authority Marketing by Adam Witty and Rusty Shelton – A framework for positioning yourself as a recognized expert.Lead the Field by Earl Nightingale – A classic on personal development and leadership.Influence by Robert Cialdini – Insights into persuasion and the psychology of trust.The Business of Expertise by David C. Baker – How to leverage specialized knowledge to build authority and attract clients.The E-Myth Revisited by Michael Gerber – A guide to building systems and escaping the trap of working only in your business.Organizations & Projects:Advantage Media – The publishing company Adam founded to help experts become authors.Forbes Books – A publishing partnership platform for business leaders seeking visibility and credibility.Subscribe & Review:If you enjoyed this episode, please leave a review and subscribe to The Burleson Box on Apple Podcasts, Spotify, or wherever you listen. Your support helps us bring powerful conversations like this to more listeners in healthcare leadership. ***The Burleson Box is brought to you by OrthoFi:Grow More. Worry Less. Simplify Your Practice with OrthoFi.Did you know that practices using OrthoFi start more patients and reduce financial barriers without adding complexity to their operations? With OrthoFi, you can simplify the insurance and patient financial process, streamline collections, and free up your team to focus on patient care. OrthoFi combines smart technology with patient-friendly payment solutions to help you start more treatment, improve cash flow, and deliver a better overall experience. Patients love the flexibility. Practices love the results.Take advantage of a platform built specifically for orthodontists and dental specialists—helping you manage everything from eligibility verification to automated payment processing in one easy-to-use system. Grow your starts. Increase your efficiency. And reduce the headaches of insurance and collections with OrthoFi.Want to learn more? Schedule a demo today and see how OrthoFi can help your practice thrive.Click below to learn more:OrthoFi.com*** Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.http://www.theburlesonbox.com/sign-up Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:http://www.theburlesonreport.com Follow Dustin Burleson, DDS, MBA at:http://www.burlesonseminars.com
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    44 m
  • Kyle Fagala on Digital Marketing, Creative Growth, and Building a Practice That Stands Out

    Kyle Fagala on Digital Marketing, Creative Growth, and Building a Practice That Stands Out
    Aug 1 2025
    In this episode of The Burleson Box, Dr. Dustin Burleson sits down with Dr. Kyle Fagala, orthodontist and founder of Neon Canvas, to explore how creativity and strategy intersect in the world of orthodontic marketing and practice growth. Kyle shares his insights on:How digital marketing for orthodontics has evolved and where it’s headed nextThe difference between “just having a website” and truly creating an engaging digital experienceWhy practices need to embrace storytelling and creativity to stand out in crowded marketsLessons from building Neon Canvas and working with practices nationwideThe importance of aligning your marketing with your practice values and patient experienceWhether you’re looking to refine your online presence, create a more memorable patient journey, or simply get inspired by one of the most creative voices in the industry, this episode is packed with actionable insights.Resources Mentioned in This EpisodeBooks & Concepts:The 7 Habits of Highly Effective People by Stephen R. Covey – A foundational book on principles-based leadership and personal growth.Orbiting the Giant Hairball by Gordon MacKenzie – A creative guide to thriving within corporate structures.Awaken Your Genius by Ozan Varol – A book on rediscovering creativity and original thinking.Both/And Thinking by Wendy K. Smith and Marianne W. Lewis – Research-based insights on balancing paradoxes in organizations.Subtract by Leidy Klotz – A book on improving systems by removing unnecessary elements.The Happiness Advantage by Shawn Achor – Exploring the relationship between positivity and success.Events & Conferences:Mother of Pearls Conference – A collaborative event for orthodontists focused on clinical and practice growth.OrthoPreneurs Summit (OP Summit) – A leading orthodontic conference for practice owners and teams.Projects, Practice & Creative Work:Children’s Orthodontic Book Project – Customizable children’s books for orthodontic practices, created by Dr. Kyle Fagala.Neon Canvas – A digital marketing agency co-founded by Dr. Kyle Fagala, serving orthodontists nationwide.Saddle Creek Orthodontics – Dr. Fagala’s orthodontic practice serving patients in the Memphis area. Subscribe & Review:If you enjoyed this episode, please leave a review and subscribe to The Burleson Box on Apple Podcasts, Spotify, or wherever you listen. Your support helps us bring powerful conversations like this to more listeners in healthcare leadership. ***The Burleson Box is brought to you by Stax Payments:Save Big on Transaction Fees: Boost Your Bottom Line with Stax Payments.Did you know that your practice can start saving thousands of dollars on your monthly processing costs with our preferred payments partner, Stax? Simplify your practice operations and provide a quality patient experience. Healthcare practices like yours need a way to accept payments simply and securely. That's where Stax comes in.Stax helps you manage your entire payments experience from within one platform. You can safely accept touch-free payments in-person, online, or over the phone, securely store and manage patient information with layered security and Level 1 PCI compliance.
Take advantage of a simpler, more transparent way to process your payments with competitive flat-rate pricing, provided exclusively through Stax. No additional fees or contracts required!Power your practice and get paid faster with simple, safe and secure payment solutions. Have questions? Schedule time to speak with a dedicated payment consultant to learn more.Click Below to Lear More Today:StaxPayments.com/burleson-seminars*** Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.http://www.theburlesonbox.com/sign-up Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:http://www.theburlesonreport.com Follow Dustin Burleson, DDS, MBA at:http://www.burlesonseminars.com
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    1 h y 6 m
  • Scott Hansen on LeadSigma: AI and the Future of Orthodontic Growth

    Scott Hansen on LeadSigma: AI and the Future of Orthodontic Growth
    Jul 4 2025
    Scott Hansen joins Dustin Burleson on The Burleson Box to share his journey from growing a family orthodontic practice to building LeadSigma, a CRM and AI platform transforming how dental and orthodontic practices manage new patient leads. Together, they explore what most practices miss when it comes to follow-up, why “boring” tasks like answering the phone matter more than ever, and how smart automation is unlocking a new era of growth and efficiency.What You’ll Learn in This Episode:How Scott tripled his mom’s orthodontic practice and sold to Smile DoctorsThe origin story of OrthoChats and how it became Professional Chats Why most CRMs don’t work for dental and ortho teams—and how LeadSigma is differentThe key metrics that indicate your practice is leaking new patient leadsHow AI voice agents can answer phones, schedule appointments, and never miss a leadWhy fast follow-up (within seconds, not minutes) boosts conversion rates by over 30%What the best practices are doing to build a Per Se-level patient experienceWhy focusing on “boring but essential” systems is the path to real, scalable growthResources & Mentions:LeadSigma.comUnreasonable Hospitality by Will GuidaraLevel the Curve by Oliver Gelles and Dr. Jamie ReynoldsRuby ReceptionistPer SeShoutouts to Jay Geier, Dan Kennedy, John Carlton, and OrthoFiConnect with Scott Hansen:LeadSigma.com — Learn more and schedule a demoLinkedIn: Scott HansenConnect with Dustin Burleson:BurlesonSeminars.comInstagram: @dustinburlesonseminars Subscribe & Review:If you enjoyed this episode, please leave a review and subscribe to The Burleson Box on Apple Podcasts, Spotify, or wherever you listen. Your support helps us bring powerful conversations like this to more listeners in healthcare leadership. ***The Burleson Box is brought to you by Stax Payments:Save Big on Transaction Fees: Boost Your Bottom Line with Stax Payments.Did you know that your practice can start saving thousands of dollars on your monthly processing costs with our preferred payments partner, Stax? Simplify your practice operations and provide a quality patient experience. Healthcare practices like yours need a way to accept payments simply and securely. That's where Stax comes in.Stax helps you manage your entire payments experience from within one platform. You can safely accept touch-free payments in-person, online, or over the phone, securely store and manage patient information with layered security and Level 1 PCI compliance.
Take advantage of a simpler, more transparent way to process your payments with competitive flat-rate pricing, provided exclusively through Stax. No additional fees or contracts required!Power your practice and get paid faster with simple, safe and secure payment solutions. Have questions? Schedule time to speak with a dedicated payment consultant to learn more.Click Below to Lear More Today:StaxPayments.com/burleson-seminars*** Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.http://www.theburlesonbox.com/sign-up Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:http://www.theburlesonreport.com Follow Dustin Burleson, DDS, MBA at:http://www.burlesonseminars.com
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    39 m
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