I want to tell you a little story from my past that, I hope, will convince you of the importance of going down the paths life presents you ESPECIALLY when you think they may lead to nowhere.

Lots of people talk about missed opportunities. Looking back, they usually were missed because we decide upfront where that opportunity will lead even though we have absolutely NO idea.  

In the words of English actor Jim Broadbent, “We’ve all got a little black book of missed opportunities.”

You know the information you need to deliver great work for your clients. I am willing to bet, with some effort, you could figure out ways to get the results much faster than you do today.

Nobody wants to spend years in therapy, they just think that is the only way it works. 

So it stays the same until someone decides to change their expectations.

So, for the people you sell to, what are THEIR expectations (In time and money) for getting the results they truly want? 

How could you give them those answers in half of the time and turn that into your competitive advantage? 
 

How does one make a decision that they know will hurt their business in the short term without 100% (or even 80%) certainty that it will help them in the long term?

You know what you have, even if it is not making you happy or as successful as you want, so how you do make the leap of faith to damage your business in order to make it better?

Maybe you have clients that cost you more than you earn from them. Maybe the market is shifting under your feet and you need to make a big investment to change how you do business. Maybe you need to make some key new hires to allow you to handle larger clients long before the revenue from those larger clients comes in.

How many of these decisions are you putting off?
How long have you been struggling with a status quo that has lost its status? 
How bad does the pain have to be in your business before you make these hard decisions?

Books mentioned in this episode:

Extreme Ownership - Jocko Willink - On Amazon
Way Of The Warrior Kid - Jocko  Willink - On Amazon