Just in time for the Paris 2024 swimming competitions… 👀🏅

Episode #104 of 🎙️The Business Case For Women’s Sports, presented by Ally, featuring Shana Ferguson from USA Swimming.

USA Swimming has had quite a year leading up to the 2024 Paris Olympics.

ICYMI, the 2024 USA Olympic Trials took place at Lucas Oil Stadium in Indianapolis, Indiana – which is typically the home of the NFL’s Indianapolis Colts.

The venue allowed for the biggest crowd in history for an indoor swim meet, and viewership across every night of the Trials averaged 3.4 million viewers on NBC, making it the most-watched Olympic Trials since 2016.

In this episode, hear Shana share valuable insights around championing gender equity, and why marketing & uplifting women’s swimming has been a golden marketing strategy.

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In episode #103 of 🎙️The Business Case For Women’s Sports, presented by Ally, hear from Phil Thomson, the Chief Data Scientist at Parity.

Parity just released what could be the largest study of women’s sports fandom ever.

In partnership with SurveyMonkey, Parity polled over 14,000 global consumers to find out who’s watching women’s sports, why, and what they think of women athletes.

Their research revealed that:👇

• 📺 73% of people watch women’s sports at least a few times a year, and a higher percentage of *men* watch women’s sports more frequently than women.
• 🛒 Women’s sports fans are 2.8x more likely to purchase a product recommended by a female athlete than by another type of influencer.
• 🛍 32% of *all* women's sports fans are more likely to purchase from a brand that supports women's sports or partners with women athletes, and that number jumps to 44% for U.S. *female* fans of women's sports specifically.
• 📈 25%-33% of women’s sports fans are watching more women’s sports this year compared to last year.
• 💰 50% or more of respondents believe that brands are not investing enough in women’s sports compared to men’s sports.

In this episode, hear Phil & Caroline dig into the glass-shattering research, and hear the newest data behind why it’s good business to invest in women’s sports.

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In episode #102 of 🎙️The Business Case For Women’s Sports, presented by Ally, hear Dr. Jessica Hammond-Graf & Katherine Aversano tell the story behind the formation of Women’s Elite Rugby: a new professional women’s rugby league launching in 2025.

Women’s rugby is one of the fastest growing team sports in the world, with more than 2.7 million women playing across the globe in professional leagues, at the Olympics, and at universities.

The team at WER is looking to capitalize on the growth of the sport and build a strong presence & pipeline in the U.S. ahead of the 2033 Women’s Rugby World Cup - which will take place in the United States for the first time in history.

In this episode, hear the story behind WER, and why women’s rugby is poised for considerable growth in the U.S.

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