In this episode, host Jill Smith shares five actionable steps to prepare for the busy season in photography. She advises photographers to plan their Black Friday specials in advance, block off rest and admin days during the busy season, familiarize themselves with AI culling and editing software, consider adding associate photographers to their business, and raise their prices. These steps aim to help photographers work smarter and not harder during the hectic busy season.

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Caeli Richter shares her journey from working in the corporate world to becoming a family photographer. She had always been interested in photography and started taking pictures as a hobby. After having her second child during COVID, she began experimenting with photography and realized she could turn it into a business. Caeli started by doing model calls and taking photos of friends and family. She then had the opportunity to do school photos, which gave her the confidence to pursue photography full-time. With the support of her husband, she made the decision to leave her corporate job and focus on her photography business. In this conversation, Caeli Richter, a family and school photographer, discusses her journey in building her photography business and the importance of community and support. She shares how her husband played a crucial role in encouraging her to pursue her passion and how having a team and a community of photographers has been instrumental in her growth. She highlights the benefits of in-person networking and the power of connecting with local communities. She also emphasizes the importance of being true to oneself and not trying to be everything to everyone.

Niki Jones Photography

Photographers often face the challenge of raising prices without increasing overhead. This episode explores five ways to add value to photography services without incurring additional costs. The strategies discussed include extending image archiving & bundling galleries, offering video services, providing free wall gallery design, waiving travel fees for special destinations, and practicing wardrobe creation for clients. These value-added services not only enhance the client experience but also justify price increases and contribute to the photographer's profitability.

Software & Courses Mentioned:

Pixieset

Families in Motion (course on taking video)